What TV viewers watched in 2011
Hindi GEC genre de-grew 6.5 per cent whereas Hindi news channels leapfrogged 10 per cent in 2011... just some of the many highlights of TAM Media's 'Impatient Generation' report
http://www.mxmindia.com/2012/02/what-tv-viewers-watched-in-2011/
Madhu Trehan & Co to show journos the mirror with Newslaundry.com
MxM India spoke to veteran journalist Madhu Trehan, NewsLaundry.com, a website that attempts to critque the media
http://www.mxmindia.com/2012/02/madhu-trehan-co-to-show-journos-the-mirror-with-newslaundry-com/
It's comedy time in English entertainment!
Comedy Central, a serious contender in the English entertainment channels, has taken the No 3 position in the category in week 1
http://www.mxmindia.com/2012/02/its-comedy-time-in-english-entertainment/
Eye on volumes, Coca-Cola to revive Citra after 19 years
A Coca-Cola spokesman confirmed the company is introducing Citra in "a few towns in Maharashtra and Gujarat" on a pilot basis
http://www.mxmindia.com/2012/02/eye-on-volumes-coca-cola-to-revive-citra-after-19-years/
[MxM Radio] 'Why FM is more than just a recall medium'
FM radio stations are one of the most popular entertainment mediums, offering millions of Indians a great mix of shows
http://www.mxmindia.com/2012/02/mxm-radio-why-fm-is-more-than-just-a-recall-medium/
[PR Channel] Our approach has been very focused & niche: Veena Gidwani
Having been involved with Madison PR since its inception, Veena Gidwani today is singularly responsible for the peak status that it has attained over the years
http://www.mxmindia.com/2012/02/pr-channel-our-approach-has-been-very-focused-niche-veena-gidwani/
Ad Strat: Palasa Creative Place
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-palasa-creative-place/
Media, PR professionals to debate ethics at global conclave
PR - Interface or Interference? is the theme of the conclave to be hosted by the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2012/02/media-pr-professionals-to-debate-ethics-at-global-conclave/
The Anchor: 4 reasons why one worries about Google
With Google Plus taking on Facebook, Sanjay Mehta is worried about Google’s cash earner, Google Search
http://www.mxmindia.com/2012/02/the-anchor-4-reasons-why-one-worries-about-google/
Anil Thakraney: India Inc needs Narendrabhai
Yup, he is a doer (Manmohan Singh is a pure theorist) and India Inc needs such a man at the helm. Now if only he...
http://www.mxmindia.com/2012/02/anil-thakraney-india-inc-needs-narendrabhai/
SIT's report makes for exciting TV but bad journalism
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/sits-gujarat-riots-report-makes-for-exciting-tv-but-bad-journalism/
