Innovations (& print) win with 'hat ke' ideas
Bharat Kapadia's Bru Gold innovation for HUL showed how creative ideas in print can be a hit, and underscored the need for more.
http://www.mxmindia.com/2012/02/innovations-print-win-with-hat-ke-ideas/
Michael Wolfe on getting more from your marketing $$$s
Wolfe gave insight into marketing effectiveness and talked about Marketing Optimization Modeling, focusing on retail marketing applications
http://www.mxmindia.com/2012/02/michael-wolfe-on-getting-more-out-of-your-marketing-monies/
Big brands use TV stars to connect with masses
Several marketers are now waking up to the potential of small screen stars as brand endorsers
http://www.mxmindia.com/2012/02/big-brands-use-tv-stars-to-connect-with-masses/
[PR Channel] The focus will be to add value and get more volumes: Rahat Beri
We do not want our employees to grow up with just pure PR; we make them meet other experts too as it is important that they understand communication in its totality, feels Rahat Beri
http://www.mxmindia.com/2012/02/pr-channel-the-focus-will-be-to-add-value-and-get-more-volumes-rahat-beri/
AdStrat: Best Rice, The Perfect Match
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/02/ad-strat-best-rice-the-perfect-match/
Reviewing the Reviews: Ekk Deewana Tha
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/02/reviewing-the-reviews-ekk-deewana-tha/
Apollo makes it 'snow' in Chennai
Apollo Munich Health Insurance launched 'Optima Restore', an 'Unbelievable' health insurance product in this unique way
http://www.mxmindia.com/2012/02/apollo-makes-it-snow-in-chennai/
5 reasons why Digital makes OOH even more relevant
The power of outdoor is best unleashed by the digital advances in technology, says Noomi Mehta.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-digital-makes-ooh-even-more-relevant/
Anil Thakraney: Why Birla must pull the Yuvi ad
Most people find it galling to hear about Yuvi's chemotherapy sessions on the news channels, and watch this particular commercial during the break. In the light of such a strong backlash, I think the advertiser must pull the ad.
http://www.mxmindia.com/2012/02/anil-thakraney-birla-must-pull-the-yuvi-ad/
Journos should learn a lesson from Mumbai's voter turnout
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the paper
http://www.mxmindia.com/?p=12943
