FM players expect boom in small-town India
Most big advertisers are shifting their focus beyond metros, particularly towards the rural markets, where radio is seen as delivering better ROIs.
http://www.mxmindia.com/2012/02/radio-players-expect-boom-in-small-town-india/
Nokia, Reckitt etc outsource Twitter handle to capture consumers
Across India Inc, Twitter has fast transformed from an individual tool into a key platform to create and sustain brand buzz
http://www.mxmindia.com/2012/02/nokia-reckitt-etc-outsource-twitter-handle-to-capture-consumers/
GroupM awarded 2nd Best Employer Brand 2012
GroupM clinched this position, backed with a string of people initiatives in talent management, attraction and retention
http://www.mxmindia.com/2012/02/groupm-awarded-2nd-best-employer-brand-2012/
Hindustan Times begins campaign for Noida
The Noida Special, which greeted residents on February 20, will start off with a special series on what Noida should be proud of, followed by a survey on Noida specific civic issues on February 24.
http://www.mxmindia.com/2012/02/hindustan-times-begins-campaign-for-noida/
Goafest launches "Marketing Wizards" for young clients
It is an interesting initiative wherein each ISA member can nominate two people under the age of 30 years to experience the highs and thrills of Goafest 2012.
http://www.mxmindia.com/2012/02/goafest-2012-launches-marketing-wizards-for-young-clients/
Big brands use TV stars to connect with masses
Several marketers are now waking up to the potential of small screen stars as brand endorsers
http://www.mxmindia.com/2012/02/big-brands-use-tv-stars-to-connect-with-masses/
One missed call to vote for DID 3 participants
DID viewers can pick up the phone and give a Missed Call to vote for their favourite contestants
http://www.mxmindia.com/2012/02/one-missed-call-to-vote-for-did-3-participants/
10 years of Max Stardust Awards
Tune in to catch your favourite stars on February 26th at 8pm only on MAX!
http://www.mxmindia.com/2012/02/10-years-of-max-stardust-awards/
Saevus packs a bag for ecology
Saevus Wildlife, along with their anchor sponsor, travel products brand Samsonite, has launched Saevus, a premium wildlife and natural history magazine.
http://www.mxmindia.com/2012/02/saevus-packs-a-bag-for-ecology/
Team Mirchi takes off, leaving behind a giant storybook for listeners!
From romance-tinted stories to scary thrillers, virtual relationships to the nuances of multicoloured Mumbai, there’s something for every listener!
http://www.mxmindia.com/2012/02/team-mirchi-takes-off-leaving-behind-a-giant-storybook-for-listeners/
5 print media innovations one would like to see
There is a need for better talent working and writing in newspapers, can the printwallahs attract that talent, asks A N Chorrea.
http://www.mxmindia.com/2012/02/5-print-media-innovations-one-would-like-to-see/
Debrief: Bajaj Discover: From Hero to Zero
With the negative approach, Bajaj shows the market leader in a poor light, and in this testosterone-charged product category, such an approach will work.
http://www.mxmindia.com/2012/02/debrief-bajaj-discover-from-hero-to-zero/
Freaking News: It's a dull year for TV
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
