Betting big on shopper insights
After wowing the world, TBWA brings Integer to India with its Shopper Marketing solutions
http://www.mxmindia.com/2012/02/after-wowing-the-world-integer-eyes-india-with-its-shopper-marketing-solutions/
Coffee Bean & Tea Leaf looking to brew more
Coffee Bean & Tea Leaf aims at capturing those seeking a better coffee experience.
http://www.mxmindia.com/2012/02/coffee-bean-tea-leaf-looking-to-brew-more/
Gadgetsguru.com launches branding campaign
Gadgetsguru.com, affiliating with Brand Capital, has come up with print ads, TVCs and is soon coming out with online and radio ads.
http://www.mxmindia.com/2012/02/gadgetsguru-com-launches-branding-campaign/
Cricket gets even more interesting with Zapak's Cricville
Zapak gives you a chance to own a customized cricket team on Facebook through Cricville, a social cricket game based on the IPL pattern by Zapak
http://www.mxmindia.com/2012/02/cricket-just-got-even-more-interesting-with-zapaks-cricville/
LinkedIn announces localized solutions 4 Indian recruiters
The solutions, a global first, will give more recruiters in India access to high potential candidates and drive the growth of the local talent economy.
http://www.mxmindia.com/2012/02/linkedin-introduces-localized-solutions-for-indian-recruiters/
Vandana Das to join DDB Mudra, Delhi as President
She will be responsible for building both the DDB Mudra and Mudra brands in Delhi.
http://www.mxmindia.com/2012/02/vandana-das-to-join-ddb-mudra-delhi-as-president/
Gouri Dange: Those deliciously bizarre Google ads
The ads that come alongside your emails are an exercise in refracted reality, remarks Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-those-deliciously-bizarre-google-ads/
The Anchor: Rajiv Rao on the 5 Mumbai watering holes he misses most
For most advertising professionals, office becomes home and the nearby bar is the second home. It’s where we head after a long day for a well deserved drink, be it raising a toast or drowning sorrows.
http://www.mxmindia.com/2012/02/the-anchor-rajiv-rao-reminisces-about-5-watering-holes-he-misses/
Anil Thakraney: A Sahara lesson for BCCI
The cricket body has conveniently cloaked its workings in dark secrecy, and this has led to many dubious deeds.
http://www.mxmindia.com/2012/02/anil-thakraney-a-sahara-lesson-for-bcci/
Cbazaar.in drapes a new avatar
While styling the world, Cbazaar.in gets styled with a fresh logo and website
http://www.mxmindia.com/2012/02/cbazaar-in-drapes-a-new-avatar/
Inorbit Malls’ interactive feedback mechanism on Twitter & SMS
Inorbit Malls have created an online forum on Twitter and launched a dedicated 24 hour customer SMS service
http://www.mxmindia.com/2012/02/inorbit-malls%E2%80%99-interactive-feedback-mechanism-on-twitter-sms/
Reliance Entertainment's BigFlixs unveils its latest ad campaign
The campaign talks about activating "your personal blockbuster theatre" featuring BigFlixs+, equipping subscribers to download blockbuster titles in addition to merely streaming
http://www.mxmindia.com/2012/02/reliance-entertainment%E2%80%99s-big-flicks-unveils-its-latest-ad-campaign/
