Time for BARC to take off, else...
With NDTV taking TAM and its principals to court, the government could well step in to policeTV measurement
http://www.mxmindia.com/2012/08/time-for-barc-to-take-off-else/
By Invitation | Atul Phadnis: Industry must not duck core issues on measurement
MxMIndia invited Atul Phadnis, CEO, Whats-On-India to write a Guest Column given the issues the litigation has thrown up. Mr Phadnis has been associated with all aspects of the measurement process - as a media planner, employee of TAM, a broadcaster and now a technocrat
http://www.mxmindia.com/2012/08/by-invitation-atul-phadnis-industry-must-not-duck-core-issues/
Trade shocked as NDTV sues Nielsen, Kantar, TAM & others
NDTV has filed a suit in the New York State Supreme Court seeking damages of around $1.4 billion for negligence and fraud and hundreds of millions more for interference and breach of fiduciary duty
http://www.mxmindia.com/2012/08/trade-shocked-as-ndtv-sues-nielsen-kantar-tam-others/
Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra [from our archives]
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey
http://www.mxmindia.com/2011/12/tam-is-inadequate/
Arvind Sharma elected AAAI President for 2012-13
MG Parameswaran has been elected as the Vice President. Nagesh Alai, the outgoing President will be the ex-officio member of the new Executive Committee
http://www.mxmindia.com/2012/08/arvind-sharma-elected-aaai-president-for-2012-13/
Timmy Kandhari quits PwC India, Smita Jha to take over
After a 15-year association with PwCIndia, executive director and leader, Hospitality and Leisure, Timmy S Kandhari has decided to move on
http://www.mxmindia.com/2012/08/timmy-kandhari-quits-pwc-india-smita-jha-to-take-over/
Arvind eyes Debenhams, Next's businesses; to take over brand rights, stores from Planet Retail
Arvind's wholly owned subsidiary Arvind Lifestyle Brands is holding advanced talks to buy a large portfolio of retail assets, including Nautica stores, from Planet Retail
http://www.mxmindia.com/2012/08/arvind-eyes-debenhams-nexts-businesses-to-take-over-brand-rights-stores-from-planet-retail/
GullakMaster to launch in August
The venture is being spearheaded by Abhishek Dadoo who explained it as 'intelligence on SMS'
http://www.mxmindia.com/2012/08/gullakmaster-to-launch-in-august/
Lowe Lintas bags Amrutanjan mandate
This development is the result of a multi-agency pitch that was initiated in Chennai around the first week of April
http://www.mxmindia.com/2012/08/lowe-lintas-bags-amrutanjan-mandate/
InMobi acquires Metaflow Solutions
To expand its portfolio of offerings for mobile app developers
http://www.mxmindia.com/2012/08/inmobi-acquires-metaflow-solutions/
After 1.5lakh+ views, Agnee's 'reveal yourself' video is unmuted for launch of B'lue!
Team Scarecrow jammed with Agnee to draft the lyrics and roped in a technology partner to design this one-of-its-kind app
http://www.mxmindia.com/2012/08/after-1-5lakh-views-agnees-reveal-yourself-video-is-unmuted-for-launch-of-blue/
The Anchor: 5 reasons why mobile advtg has a gr8 future
Mobile advertising in current scenario remains a part of overall digital mix, rather than a standalone platform and therefore advertising spend is limited by overall media budget mix, says Sunny Nagpal
http://www.mxmindia.com/2012/08/the-anchor-5-reasons-why-mobile-advtg-has-a-bright-future/
Anil Thakraney: Crime instigating journos need to be punished
Loss of broadcast license for the channel. Jail term for the staff members found guilty. There is no other option
http://www.mxmindia.com/2012/08/anil-thakraney-crime-instigating-journos-need-to-be-punished/
