Stories on 28th Jun '13

Comment: News media must black out netas at Uttarakhand
Take the spotlight away from politicians and they won't disturb rescue & relief operations, writes Anil Thakraney
http://www.mxmindia.com/2013/06/comment-media-must-black-out-netas-at-uttarakhand/

Measurement impasse to end with stakeholders set for a compromise
While broadcasters have been adamant and have aired their grievances in the media, it is learnt that the representatives of the advertisers and media agencies too have adopted a tough stand on the issue.
http://www.mxmindia.com/2013/06/measurement-impasse-to-end-with-stakeholders-set-for-a-compromise/

Lowe Lintas appoints Vikas Mehta as CMO
This is a newly created role and is part of the Lowe Lintas and Partners management team.
http://www.mxmindia.com/2013/06/lowe-lintas-appoints-vikas-mehta-as-cmo/

Shailesh Kapoor: What's Infecting Our TV Industry? Laptops!
Laptops on while crucial meetings are on is a malaise afflicting 80% broadcasters today in varying degrees, rues Shailesh Kapoor
http://www.mxmindia.com/2013/06/shailesh-kapoor-whats-infecting-our-tv-industry-laptops/

Ranjona Banerji: Inexplicable Times
It's one thing to be all things to all people. But it is quite another to lose all sense of coordination and contradict yourself in public, writes Ranjona Banerji
http://www.mxmindia.com/2013/06/ranjona-banerji-inexplicable-times/

SRK returns to push relaunched Emami Fair and Handsome
Emami Ltd has relaunched its fairness cream for men, Fair and Handsome, in a bid to expand further on its market position in the personal care segment, riding on the brand equity of its endorser Shahrukh Khan.
http://www.mxmindia.com/2013/06/srk-returns-to-push-relaunched-emami-fair-and-handsome/

DNA launches Augmented Reality application
English daily DNA has launched an augmented reality application ('DNA It') to further enhance the reader experience. Most of the important stories are supported with multimedia features including video playback, audio transcripts, image galleries, related web articles, etc.
http://www.mxmindia.com/2013/06/dna-launches-augmented-reality-application/

Speaking of Which | Break Time
In which the column goes on holiday for a while.
http://www.mxmindia.com/2013/06/speaking-of-which-break-time/

Rajasthan Royals launches new media asset for enhanced content
Along with Engage Sports Media, the media partnership deal will offer Rajasthan royals fans a compilation of team-based content across all media platforms worldwide.
http://www.mxmindia.com/2013/06/rajasthan-royals-launches-new-media-asset-for-enhanced-content/

World Industrial Design Day being marked tomorrow in Pune
The Pune chapter of Association of Designers of India will hold a seminar on 'Design Flavours' on the occasion of World Industrial Design Day on June 29.
http://www.mxmindia.com/2013/06/world-industrial-design-day-being-marked-tomorrow-in-pune/

Mu Sigma algorithms help companies accelerate Big Data analysis
Mu Sigma's new offering, the first packaged MapReduce algorithms for Hadoop, is helping to accelerate Big Data analysis projects.
http://www.mxmindia.com/2013/06/mu-sigma-algorithms-help-companies-accelerate-big-data-analysis/

Eureka Forbes kicks off  'Sehat Ki Awaaz' campaign for Aquaguard
In an integrated ad campaign unveiling the new positioning of Aquaguard as the 'Healthiest Water on Earth', Sehat Ki Awaaz aims to educate consumers about the nutrition and health aspects of drinking water
http://www.mxmindia.com/2013/06/eureka-forbes-kicks-off-sehat-ki-awaaz-campaign-for-aquaguard/

Stories on 27th Jun '13

Still massy, not classy: Anooj Kapoor, Sab TV
The channel Executive VP and Business Head clarifies that the new look unveiled last week will mean no change in its programming
http://www.mxmindia.com/?p=50433

No kiya! Tired of telecom, D Shivakumar wants to move on
After eight years at Nokia, D Shivakumar turns his back on telecom as the Finnish handset marker battles to gain ground in India
http://www.mxmindia.com/?p=50420

Bharti Airtel & Google join hands to launch Free Zone in India
Airtel mobile customers will be able to access popular Google services on their mobile phones at zero data cost
http://www.mxmindia.com/?p=50407

BoxTV brings Shaw Brothers catalogue to India
The online video service has entered into a digital VOD deal to stream martial arts content directly on smartphones, tablets and computers
http://www.mxmindia.com/?p=50409

Facebook campaign reveals first look for Krrish 3
The Krrish 3 digital campaign, which kicks off with a Facebook fan chat by Hrithik Roshan today at 3pm, is spearheaded by Hungama Digital Media Entertainment Pvt Ltd
http://www.mxmindia.com/?p=50410

Point of View: Time for TRM to measure television?
Media research professional Amit Nevrekar suggests an alternative until BARC's new system is ready
http://www.mxmindia.com/?p=50421

Debrief: Kotak Mahindra: Catching them young
The jingle is sweet and the ad is shot nicely. I like it that they haven't shown adult faces, their presence is only suggested. This keeps the focus on the little girl, and that's what makes the ad endearing
http://www.mxmindia.com/?p=50406

Comm consultancy Spag starts global ops
Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint - Spag (Strategic Partners Group)
http://www.mxmindia.com/?p=50417

Saavn & Tata Docomo launch multi-channel mktg prog
The digital music service is featuring recording artists Daft Punk and Justin Timberlake to promote new mobile data services for Indian consumers

http://www.mxmindia.com/?p=50408

Stories on 26th Jun '13

What makes Google India's best company to work for
The media major’s care quotient for employees helps it stay on top in the 10th edition of the study + Quick chat with Rajan Anandan, Managing Director, Google India
http://www.mxmindia.com/?p=50357

Sanjev Hiremath bids adieu to IndiaCast
Indiacast, a joint venture between Viacom18 and TV18  has announced that Sanjev Hiremath, EVP at IndiaCast Media Distribution Pvt Ltd, has resigned from the company
http://www.mxmindia.com/?p=50338

Vodafone Zoozoos have largest Facebook fan following
Vodafone's lovable characters the Zoozoos have yet again mesmerized the audiences to become the leading brand page with the highest number of fans on Facebook
http://www.mxmindia.com/?p=50337

Anil Thakraney: ICC Champions Trophy Diary
To all those speculative TV anchors now singing hosannas in the captain's honour, here's what I have to say: I may write a Booker winner, but if I have been accused of evading income tax, that victory doesn't absolve me of the charges
http://www.mxmindia.com/?p=50341

Ranjona Banerji: Tablets & tabloids - shape of news to come
Ranjona Banerji writes from London on the cliquish world of reporters, the lessons that our media must learn soon on news dissemination and the intriguing TOI report on Narendra Modi in Uttarakhan
http://www.mxmindia.com/?p=50340

Clea appointed PR partner for India Bridal Fashion Week
Clea Public Relations India has been appointed as the Agency on Record (AOR) for Fashion One International's India Bridal Fashion Week to be held in Delhi and Mumbai
http://www.mxmindia.com/?p=50344

Ten Sports channels now available on Hathway
Ten Sports Channels will be available for Hathway subscribers in DAS and non-DAS areas in all the major cities and towns
http://www.mxmindia.com/?p=50342

Sterling Holidays appoints Isobar India as social media agency
Isobar India has been appointed as Sterling Holiday Resorts (India) Ltd's social media partner, basis the agency's track record in India
http://www.mxmindia.com/?p=50339

Stories on 25th Jun '13

Forbes will stick to its DNA: R Jagannathan
The veteran editor, who took charge of Forbes India following the exit of 4 seniors, talks on the transition and his plans for the magazine
http://www.mxmindia.com/2013/06/forbes-will-stick-to-its-core-dna-r-jagannathan/

Times group launches education centres for professionals
TimesPro aims to provide skills to the industry and transform graduates to professionals by offering specific courses in BFSI (Banking and Financial Industry), Media, Organized Retail, Hospitality and Healthcare.
http://www.mxmindia.com/2013/06/times-group-launches-education-centres-for-professionals/

LinkedIn's Nishant Rao in IAA webinar on June 27
Nishant Rao, Country Manager, LinkedIn, will be the speaker at the next IAA webinar on 'World goes Digital' on Google Hangout on Thursday, June 27 at 3pm.
http://www.mxmindia.com/2013/06/linkedins-nishant-rao-in-iaa-webinar-on-june-27/

Weber Shandwick rebrands in India, drops 'Corporate Voice' from name
The agency's India offices have adopted a global identity after the buyout of the joint venture Corporate Voice | Weber Shandwick.
http://www.mxmindia.com/2013/06/weber-shandwick-rebrands-drops-corporate-voice-from-name/

I'm lovin' it! ASCI pulls up SMS ad for incorrect claim
The ASCI upheld complaints against 40 ads in April 2013, of which one was an SMS ad for a McDonald's outlet.
http://www.mxmindia.com/2013/06/im-lovin-it-asci-pulls-up-sms-ad-for-incorrect-claim/

Cycle Pure Agarbathies to co-sponsor ODI tri-series in Windies
'Cycle Agarbathies Trusted player of the match' and 'Trusted player of the series' Award will be presented to the best all-round performers in the series, which runs from June 28 to July 11.
http://www.mxmindia.com/2013/06/cycle-pure-agarbathies-to-co-sponsor-cricket-odi-tri-series/

Debrief: Toyota service: No hurry, take your time!
Nothing wrong with the treatment, and the single-minded communication ensures the promise is delivered smoothly. But here's the problem: This sort of a promise alarms me.
http://www.mxmindia.com/2013/06/debrief-toyota-service-no-hurry-take-your-time/

ABP Majha Sanman Awards on June 28
The ABP Majha Sanman Awards 2013 will be held on June 28, 6.30pm onwards at The Ballroom, Shangri-La Hotel, Lower Parel, Mumbai.
http://www.mxmindia.com/2013/06/abp-majha-sanman-awards-on-june-28/

Zee 24 Taas Goa Marathi Film Fest begins on June 28
The sixth edition of the Goa Marathi Film Festival will be held from June 28 to June 30, at Panaji, Goa.
http://www.mxmindia.com/2013/06/zee-24-taas-goa-marathi-film-fest-begins-on-june-28/

Stories on 24th Jun '13

Are Marketers ready for the Digital E-way?
As digital goes from tertiary to often primary medium, it is clear that consumers are eager to lap up all that it offers. Are marketers ready, too?
Are Marketers ready for the Digital E-way?

Madison Media is Raymond's Media AOR
Madison Media has been appointed the media agency on record by Raymond Limited
http://www.mxmindia.com/?p=50220

Indian entrants win 33 metals at Cannes Lions 2013. Ramesh Deo bags bronze with Film Craft
Among the agencies, Taproot leads the tally with 4 Gold Lions, 1 Silver and 1 Bronze. McCann brought home 2 Gold and 2 Bronze Lions while Ogilvy secured 1 Gold, 2 Silver and 7 Bronze.
http://www.mxmindia.com/?p=50174

ABC Award for young PR professionals announced
Three PR professionals have instituted the ABC Award - a first-of-its-kind cash prize to recognize a young professional who is an ace business communicator in the Indian public relations community.
http://www.mxmindia.com/?p=50171

Ogilvy Mumbai is most effective agency office in world yet again
For the second consecutive year, Ogilvy Mumbai has been found to be the Most Effective Agency Office globally
http://www.mxmindia.com/?p=50193

Shopify enters Indian market with SingTel
With Shopify's web-based solution, e-storefronts can be set up and ready for business with just a few clicks of the mouse.
http://www.mxmindia.com/?p=50172

Anil Thakraney: Cannes winners, release your media plan
Gossip suggests that some of the winners at Cannes are 'scam' ads, because 'nobody' has seen the winning entries in the media. It's very likely that none of them are scams. But to know that, we need access to the media plans of the winning entries.
http://www.mxmindia.com/?p=50168

Amith Prabhu: Why can't our PR firms win PR Lions at Cannes?
In his weekly column, Chicago-based PR professional Amith Prabhu makes a case for award-winning PR campaigns.
http://www.mxmindia.com/?p=50170

SAB TV targets Top 3 slot with new look
Brand promise and content strategy to stay unchanged as Argentinian design studio refreshes channel look
http://www.mxmindia.com/?p=50219


The Final India tally at Cannes Lions 2013
http://www.mxmindia.com/?p=50207


Reviewing the Reviews: Raanjhanaa wins them over
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=50169

Stories on 21st Jun '13

Coke's 'Small World Machines' a rage at Cannes
Coca-Cola's heartwarming attempt to bring India and Pakistan together is hit at Cannes Lions 2013
http://www.mxmindia.com/2013/06/cokes-small-world-machines-a-rage-at-cannes/

CMOs believe digital marketing is way forward
Digital marketing was the theme of the 9th Marketing Conclave organized by the Internet Mobile Association of India (IAMAI).
http://www.mxmindia.com/2013/06/cmos-believe-digital-marketing-is-way-forward/

Internet influences hair, skincare and beauty buys: Study
The Google India 'Women & Web' study has found that the digital influence is highest for skincare, baby care and hair care products.
http://www.mxmindia.com/2013/06/internet-influences-hair-skincare-and-beauty-buys-study/

Max Bupa signs on customers via Facebook
The health insurance company has launched 'Get Help' functionality on Facebook to address customers' health insurance needs.
http://www.mxmindia.com/2013/06/internet-influences-hair-skincare-and-beauty-buys-study/

Vijay Koshy to head Big RTL
Mr Koshy will be responsible for driving revenues along with profitability growth for the channel, while being responsible for the overall operations in India.
http://www.mxmindia.com/2013/06/vijay-koshy-to-head-big-rtl/

The Cannes Lions 2013 India Tally (updated Fri, June 21, 2pm)
http://www.mxmindia.com/2013/06/the-cannes-lions-2013-india-tally-updated-fri-june-21-6am/

Shailesh Kapoor: 2008-2013: The Great Indian Dance Revolution
Bollywood may not admit it, but the dance revolution started by television has impacted it too. Viewers are looking at dance steps with a critical eye, expecting the next level, writes Shailesh Kapoor
http://www.mxmindia.com/2013/06/shailesh-kapoor-2008-2013-the-great-indian-dance-revolution/

Anil Thakraney: Uttarakhand disaster: TV anchors screw-up yet again
As the disaster strikes and the aftermath plays out, television journos must do one and only one thing: Focus on the 3Rs... rescue, relief and rehabilitation operations. And only discuss the whodunit and the whydunit after some amount of normalcy has been restored.
http://www.mxmindia.com/2013/06/anil-thakraney-uttarakhand-disaster-tv-anchors-screw-up-yet-again/

ABP News launches #AakhriTaar campaign
ABP News has launched a campaign to keep alive memories of the telegram, and has asked people to share their stories about sending and receiving telegrams and using the telegraph service.
http://www.mxmindia.com/2013/06/abp-news-launches-aakhritaar-campaign/

9X Media launches catchy tune on World Music Day
The song 'Tung Tucking Ting' is the music network's way to connect with music and the younger generation.
http://www.mxmindia.com/2013/06/9x-media-launches-catchy-tune-on-world-music-day/

Stories on 20th Jun '13

Committed to quality journalism: Sambit Bal
As ESPNcricinfo celebrates 20 years, Editor Sambit Bal says it’s incorrect to say his site is only about statistics and scores.
 http://www.mxmindia.com/?p=50067

It's raining metals for India@Cannes2013
On Day 4 of Cannes Lions 2013, 12 metals in Design and 11 in Press of which 6 were Golds
The Cannes Lions 2013 India Tally (updated Thu, June 20)
http://www.mxmindia.com/?p=50031

Zee unveils new corporate brand identity
The media network has launches a new brand positioning, 'Vasudhaiva Kutumbakam' or 'The World is my Family'
http://www.mxmindia.com/?p=50001


Turner restructures APAC ops, trims staff by 30%
Turner International Asia Pacific has announced a restructure of operations, with more decentralization
http://www.mxmindia.com/?p=50004


Cheil India hires creative talent, raises bar for 'Ideas that Move'
The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors, and a slew of other new creative talent has joined too
http://www.mxmindia.com/?p=49998


PG, Sundar Swamy elected IAA World Board VPs
Pradeep Guha gets another term as Vice President and Area Director Asia-Pacific region and Srinivasan Swamy, President IAA India Chapter takes charge as Vice President Development Asia-Pacific
http://www.mxmindia.com/?p=50002


Marketing outlook healthy despite Europe budget dip
According to the latest Warc Global Marketing Index, headline GMI has been positive for the seventh consecutive month, and budgets are rising in the Americas and Asia Pacific
http://www.mxmindia.com/?p=49996


Ritu Midha: The second screen... or is it the first?
In Loud & Clear, Ritu Midha laments the lag in mobile marketing, which has not evolved in tune with the promises it heralded
http://www.mxmindia.com/?p=49999


Debrief: IndusInd Bank: Offbeat approach works
Full marks to IndusInd Bank for thinking out of the box. However, the below average execution doesn't do justice to the unusual promise
http://www.mxmindia.com/?p=50000


Four Asianet channels launch exclusively on Dish in US
Pay TV provider Dish has announced the launch of Asianet, Asianet Plus, Asianet News and Asianet Movies in its lineup in the US
http://www.mxmindia.com/?p=49997


Eros Now ties up with Tappp for prepaid cards
Online movie streaming service Eros Now (www.erosnow.com) has tied up with digital payment platform Tappp (www.tappp.com) to launch Eros Now Prepaid Cards that will enable cash purchase of Bollywood movies on Eros Now
http://www.mxmindia.com/?p=50003

Stories on 19th Jun '13

Taproot leads India with twin golds
Golds finally happen on Day 3 for India@Cannes2013. Plus 3 bronzes in Outdoor. And 19 Design shortlists
http://www.mxmindia.com/2013/06/taproot-leads-india-with-twin-golds/

The Cannes Lions 2013 India Tally (updated Wed, June 19, 9am)
http://www.mxmindia.com/2013/06/the-cannes-lions-2013-india-tally-updated-wed-june-19-9am/

New look for Discovery Science
The science channel also gets a new logo, Morphy, as part of its younger on-air packaging
http://www.mxmindia.com/2013/06/new-look-for-discovery-science/

Kyoorius Awards jury announced
Jury members will gather for an on-ground and open-conversation jury session where they will discuss and decide the winners via private voting
http://www.mxmindia.com/2013/06/kyoorius-awards-jury-announced/

Radio City bags gold at NY festival
FM network Radio City 91.1 FM has won a 'Gold' in the 'Best Sound' category for 'Radio City A Capella Jingle', at the recently held New York Festival
http://www.mxmindia.com/2013/06/radio-city-bags-gold-at-ny-festival/

Firstpost launches promo for YouSpeak
The interactive video-views platform is also available on Android phones
http://www.mxmindia.com/2013/06/firstpost-launches-promo-for-youspeak/

Big launch for 'Under The Dome' by RBNL
The 13-episode series, based on author Stephen King's best-selling novel of the same name, will launch simultaneously in several countries within the week, and premieres in India on June 28
http://www.mxmindia.com/2013/06/big-launch-for-under-the-dome-by-rbnl/

Anil Thakraney: Tehelka's award for courage is a good idea
Such an award will help shift the focus back to real journalism. The reason why many of us opted for this profession in the first place. But got disillusioned along the way when we discovered that a healthy financial bottom-line seems to matter more than a healthy nation in the corporatized Indian media
http://www.mxmindia.com/2013/06/anil-thakraney-tehelkas-award-for-courage-is-a-good-idea/

Narendra Modi is most mentioned political leader on social media: Blogworks study
A Blogworks study of the top 20 political leaders by online mentions shows Narendra Modi leading with more than three times the overall mentions of runner-up Rahul Gandhi
http://www.mxmindia.com/2013/06/narendra-modi-is-most-mentioned-political-leader-on-social-media-blogworks-study/

Stories on 18th Jun '13

Poised for a content-led assault: M K Anand
The Managing Director - Media Networks @ Disney-UTV talks about life after integration, his focus on content and staying ahead in the numbers game
 http://www.mxmindia.com/?p=49886

Mixed Day 2 for India@Cannes2013: 3 PR wins, 1 Direct; 82 shortlists
In the PR category, there were 1 Silvers and 2 Bronzes and in Direct a Bronze. Among the shortlists: 43 in Outdoor, 37 in Print and 2 in Media
The Cannes Lions 2013 India Tally (updated Tuesday, June 18, 9am)
http://www.mxmindia.com/?p=49885

Multi Screen Media forays into film production with MSM Motion Pictures
Bajaate Raho is first of four films to be released this year by Multi Screen Media's all-new film production venture
http://www.mxmindia.com/?p=49827

Bloomberg, India TV join Star, Zee, 5 others in TAM boycott. DD to stay
As India TV and Bloomberg TV India unsubscribed from TAM ratings service, public broadcaster Prasar Bharati said it will not discontinue its subscription
 http://www.mxmindia.com/?p=49828

Hathway to carry NatGeo other Fox Int Channels in HD
Premier cable co will pipe National Geographic Channel, Fox Traveller, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music & Baby TV in HD initially in Bengaluru & Hyderabad.
 http://www.mxmindia.com/?p=49824

Sandeep Dahiya quits Viacom18
The Viacom 18 Senior Vice President - Consumer Products and Communications has put in his paper
 http://www.mxmindia.com/?p=49835

Ranjona Banerji: No Sunday R&R for journalists
Stalwarts who fight through battling panellist on weeknights have had to repeat the exercise on Sat and Sun afternoons, rues Ranjona Banerji
 http://www.mxmindia.com/?p=49861

Debrief: Axe Blast: The chick scorecard
Even an otherwise confident brand like Axe has fallen for the Indian celebrity circus. However, the cool thing they have done is that Ranbir gets beaten by a non-celeb
http://www.mxmindia.com/?p=49825

Stories on 17th Jun '13

Can(nes) we give our best in 2013?
India's 2012 Cannes haul was lower than the previous year's tally. But with the ad world putting on their game face for this year, will we see a larger basket of metals coming home?
http://www.mxmindia.com/2013/06/mxm-monday-cannes-we-give-our-best-in-2013/

Only 8 shortlists as disappointing start for India@Cannes2013
Day 1 at Cannes Lions 2013 drew to a close with just 8 shortlists from a total of 184 entries considered.
http://www.mxmindia.com/2013/06/only-8-shortlists-as-disappointing-start-for-indiacannes2013/

The Cannes Lions 2013 India Tally (updated Mon, June 17, 9am)
http://www.mxmindia.com/2013/06/the-cannes-lions-2013-india-tally-updated-monday-june-17-9am/

FleishmanHillard appoints Yusuf Hatia MD for India
FleishmanHillard (FH) has announced the promotion of Yusuf Hatia to the position of managing director, India.
http://www.mxmindia.com/2013/06/fleishmanhillard-appoints-yusuf-hatia-md-for-india/

Amith Prabhu: Do you know who your biggest ambassador is?
In his weekly column, Chicago-based PR professional Amith Prabhu says internal communications is the key to public outreach.
http://www.mxmindia.com/2013/06/amith-prabhu-do-you-know-who-your-biggest-ambassador-is/

Anil Thakraney: Divorcing TAM could be a blessing
As the cliche goes, every cloud has a silver lining. Unsubscribing from TV audience measurement might help improve television programming in India.
http://www.mxmindia.com/2013/06/anil-thakraney-divorcing-tam-could-be-a-blessing/

Reviewing the Reviews: Fukrey not quite there/
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/06/reviewing-the-reviews-fukrey-not-quite-there/

Stories on 14th Jun '13

MagnaGlobal predicts India adspends to grow 7.8% in 2013, 11.9% in 2014
Extracts from the MagnaGlobal mid-year adspend forecast + interview with Venkatesh S
http://www.mxmindia.com/2013/06/magnaglobal-predicts-ad-revenues-to-grow-7-8-in-2013-11-9-in-2014/

Emvies announced, with some tweaks
The Emvies, the awards instituted by Ad Club in 2001 to recognize breakthrough innovations in Indian media, will be held on September 6
http://www.mxmindia.com/2013/06/emvies-announced-with-some-tweaks/

Amin Lakhani to head Mindshare Fulcrum
Mindshare has announced the elevation of Amin Lakhani as Leader, Team Unilever South Asia. He will replace Anupriya Acharya who is moving on from the organization
http://www.mxmindia.com/2013/06/amin-lakhani-to-head-mindshare-fulcrum/

Shailesh Kapoor: If You Had To Choose: Bad Ratings or No Ratings?
If the ratings system is going to influence the size of advertising revenue that it does, it has to be credible in absolute terms, writes Shailesh Kapoor
http://www.mxmindia.com/2013/06/shailesh-kapoor-if-you-had-to-choose-bad-ratings-or-no-ratings/

Tyroo strengthens its India leadership team
Ratnakar Bharti has been appointed as GM & India sales head; Sandeep Sabharwal joins as global head, Delivery & Publisher Relationships
http://www.mxmindia.com/2013/06/tyroo-strengthens-its-india-leadership-team/

Ranjona Banerji: How everyone loves to bash journos
The internet has of course made journalists out of everybody and television has made journalism enter everyone's homes, writes Ranjona Banerji
http://www.mxmindia.com/2013/06/ranjona-banerji-how-everyone-loves-to-bash-journos/

Anil Thakraney: Lessons from Jiah's tragedy
You have to make your mind steely hard, and the heart shatter-proof. You have to be emotionally tough. So that when things go all wrong, you can simply shrug, down a few tequila shots with your gal pals, and move on. No man is worth dying for
http://www.mxmindia.com/2013/06/anil-thakraney-lessons-from-jiahs-tragedy/

Speaking of Which | The Importance of Being Coherent
There are press releases, and there are press releases. Then there is gibberish
http://www.mxmindia.com/2013/06/speaking-of-which-the-importance-of-being-coherent/

Stories on 13th Jun '13

Can the NaMo magic work for the BJP?
With Narendra Modi heading the BJP's 2014 elections campaign, we ask a few industry leaders on whether Brand BJP (with Brand NaMo) can work the magic
http://www.mxmindia.com/2013/06/can-the-namo-magic-work-for-the-bjp/

No impact of AAAI, ISA statement. SAB pulls out of TAM subscription
SAB, which runs Mastiii, Dabangg and Dhamaal channels has joined others in the show of no-confidence in the prevailing television viewership measurement system in the country
http://www.mxmindia.com/2013/06/no-impact-of-aaai-isa-statement-sab-pulls-out-of-tam-subscription/

Digital is new normal for newsrooms: Oriella study
A new global study has heralded the 'New Normal for News' as digital media hits the mainstream in newsrooms and editorial offices
http://www.mxmindia.com/2013/06/digital-is-new-normal-for-newsrooms-oriella-study/

Industry veteran Arrow Sinha Roy passes away
Ad industry veteran, wildlife conservationist and a broadcast industry consultant Arrow Sinha Roy passed away on June 11
http://www.mxmindia.com/2013/06/industry-veteran-arrow-sinha-roy-passes-away/

DDB Mudra appoints Subhasis Chatterjee as AVP, Mumbai
DDB Mudra has appointed Subhasis Chatterjee as AVP, Mumbai. He will report in to Shally Mukherjee, Senior VP, DDB Mudra, Mumbai
http://www.mxmindia.com/2013/06/ddb-mudra-appoints-subhasis-chatterjee-as-avp-mumbai/

Ritu Midha: If no TAM TAMming, then what?
In Loud & Clear, Ritu Midha visualizes life without TAM, and sees a murky picture
http://www.mxmindia.com/2013/06/ritu-midha-if-no-tam-tamming-then-what/

Debrief: Gaur City: Chintu, tusi Noida shift ho gayeji?
Many advertisers use celebrities quite mindlessly. Still, shouldn't there be at least some thought given to credibility of the communication? Or, does this builder think the nation is teeming with morons?
http://www.mxmindia.com/2013/06/debrief-gaur-city-chintu-tusi-noida-shift-ho-gayeji/

Zapak engages with Twitter Influencers to premier Summerland
The #Summerland tweet-up brought together Twitter influencers at a pre-determined venue and screened the first episode of the series to them

http://www.mxmindia.com/2013/06/zapak-engages-with-twitter-influencers-to-premier-summerland/

Stories on 12th Jun '13

Rapid climb from Direct to Big Data Marketing
Does direct marketing have a healthy future in India?
http://www.mxmindia.com/2013/06/rapid-climb-from-direct-to-big-data-marketing/

Guest Column by Chintamani Rao: No safety in numbers with Crowdsourcing
That the advertising agency has designated, informed people and institutional memory is only one of its advantages over a crowd. The other is that if you make bad decisions you can always blame the agency and fire it. You can't fire a crowd, says guest columnist Chintamani Rao
http://www.mxmindia.com/2013/06/guest-column-by-chintamani-rao-no-safety-in-numbers-with-crowdsourcing/

Satish Menon joins Valuable Group's Caravan Talkies as CEO
The former Sports 18 CEO will take charge of Caravan Talkies, a new rural entertainment division of Valuable Group that is currently being tested
http://www.mxmindia.com/2013/06/satish-menon-joins-valuable-group%e2%80%99s-caravan-talkies-as-ceo/

Law firm files suit against NDTV, demands $1.7mn as "unpaid" fees. NDTV terms plaint "frivolous" and "without merits"
Law firm Sabharwal & Finkel has sought ‘quantum meruit’ damages from NDTV in a law suit filed in US the District Court Southern District of New York
http://www.mxmindia.com/2013/06/law-firm-files-suit-against-ndtv-demands-1-7mn-as-unpaid-fees-ndtv-terms-plaint-frivolous-and-without-merits/

Taproot India launches design unit, SquareRoot Design
Sameer Asth, who recently joined Taproot India as Head of Business and Strategy, will be involved in SquareRoot Design, which will be fronted by Santosh Padhi and Agnello Dias
http://www.mxmindia.com/2013/06/taproot-india-launches-design-unit-squareroot-design/

Tangerine streamlines process to manage digital identity for brands
The company's newly launched service ensures lesser turnaround time for customer response along with enhanced analytical abilities for advanced content management
http://www.mxmindia.com/2013/06/tangerine-streamlines-process-to-manage-digital-identity-for-brands/

Ceat launches new TVC for monsoon
The TVC showcases Ceat's new all season tyres, focusing on the actual wet road conditions that Indian motorists and bikers have to face
http://www.mxmindia.com/2013/06/ceat-launches-new-tvc-for-monsoon/

Anil Thakraney: Shoot the Old Dog
Senior leaders in the party ought to have asked Advani to retire a long time ago. The 86-year-old man is no longer a vote catcher, and his thinking is redundant. They didn't, and now find themselves in a sorry situation
http://www.mxmindia.com/2013/06/anil-thakraney-shoot-the-old-dog/

Brandlogist spots 'ambassador next door' for Peperone
Building on Peperone's positioning of "A brand for real girls", Brandlogist used social media with a clever integration of offline and online media to get people involved

http://www.mxmindia.com/2013/06/brandlogist-spots-ambassador-next-door-for-peperone/

Stories on 11th Jun '13

Dumping the system does not solves the problem: CVL Srinivas
While both AAAI and ISA have expressed their views on the controversy, we asked CVL Srinivas, CEO - South Asia, GroupM as head of the country’s largest media agency conglomerate for his views on the issue.
http://www.mxmindia.com/2013/06/dumping-tam-is-not-the-solution/

Unilever to crowdsource ideas via eYeka
Leading co-creative community platform eYeka will enable the FMCG giant to crowdsourcing creative ideas.
http://www.mxmindia.com/2013/06/unilever-to-crowdsource-ideas-via-eyeka/

Integer Group wins Fujifilm shopper marketing mandate
Integer is to create one-on-one contact programmes for Fujifilm's new brand, Instax.
http://www.mxmindia.com/2013/06/integer-group-wins-fujifilm-shopper-marketing-mandate/

HT Media announces new business heads for Hindustan & Mint
Vivek Khanna moves from Mint to Hindi Business, and K Venkataramani joins Mint from Bharti Walmart.
http://www.mxmindia.com/2013/06/ht-media-announces-new-business-heads-for-hindustan-mint/

Durga Raghunath elevated to CEO, Firstpost
Web18, the digital content arm of Network18, has elevated Durga Raghunath to CEO of Firstpost.com. She was earlier VP, Product & Executive News Producer for Firstpost.
http://www.mxmindia.com/2013/06/durga-raghunath-elevated-to-ceo-firstpost/

Havas Media Group acquires MFG Labs
MFG Labs, a mathematics think tank specialising in digital strategy, data science and mathematical research, will join the Havas Media Group.
http://www.mxmindia.com/2013/06/havas-media-group-acquires-mfg-labs/

Publicitas Publishing launches luxury quarterly Eat Stay Love
Publicitas Publishing's latest magazine, Eat Stay Love, a contemporary luxury quarterly, launches this month.
http://www.mxmindia.com/2013/06/publicitas-publishing-launches-luxury-quarterly-eat-stay-love/

Debrief: Cadbury Dairy Milk Silk: Messy choc, messy traffic. Works.
The ad is effective. It's a fantasy most men harbour, to meet this hot chick accidentally and get something going. Yup, the brand's in a good zone out here.
http://www.mxmindia.com/2013/06/debrief-cadbury-dairy-milk-silk-messy-choc-messy-traffic-works/

Ranjona Banerji: Advani resig stumps media-savvy BJP
Ranjona Banerji feels sorry for Nirmala Seetharaman and Meenakshi Lekhi for being forced into shark-infested waters to explain what was happening in their party.
http://www.mxmindia.com/2013/06/ranjona-banerji-advani-resig-stumps-media-savvy-bjp/

Star Sports unveils sports bonanza in June
Star Sports has announced the acquisition of TV rights for the FIFA Confederations Cup in Brazil 2013, and will also offer live coverage of Wimbledon, ICC Champions Trophy, Formula One Grand Prix events and the US Open Golf Championship, among others.
http://www.mxmindia.com/2013/06/star-sports-unveils-sports-bonanza-in-june/

Rudolf Fernando is National Sales Head of Global Advertisers
Rudolf Fernando, former All India President of Navabharat Group, has been appointed as National Head of the recently expanded four regional sales divisions of outdoor agency Global Advertisers.
http://www.mxmindia.com/2013/06/rudolf-fernando-appointed-national-sales-head-of-global-advertisers/

Exhibit launches new site thetechy.com
Tech and lifestyle magazine Exhibit has announced the launch of its newly designed tech website, thetechy.com. The site features the latest news, views, reviews, innovations and features in technology, social media, automobiles, e-commerce and lifestyle.
http://www.mxmindia.com/2013/06/exhibit-launches-new-site-thetechy-com/

i next now available on vending machines
i next has adopted a parallel distribution channel by installing newspaper vending machines in 10 cities across UP, Jharkhand, Bihar and Uttarakhand.
http://www.mxmindia.com/2013/06/i-next-now-available-on-vending-machines/

Stories on 10th Jun '13

Allegations hurt: L V Krishnan
The TAM CEO responds to charges made by some broadcasters and says the current impasse is unfortunate
http://www.mxmindia.com/?p=49349


Dentsu bags creative and media duties of Mandom's Gatsby
Dentsu will take charge of creative and media for Mandom's Gatsby range of men's grooming products
http://www.mxmindia.com/?p=49310


Big RTL Thrill now in Hindi and English
Big RTL Thrill, the Reliance Broadcast Network and RTL Group jv, has announced its English feed which is set to launch with much fanfare (and a Rs 5 crore promotional budget) on June 12
http://www.mxmindia.com/?p=49298


Muthoot Finance launches new ad campaign, 'Prarthana'
Gold loan company Muthoot Finance Ltd, the flagship company of The Muthoot Group, has rolled out a new advertising campaign.
http://www.mxmindia.com/?p=49299


Anil Thakraney: Can we not cover last rites please?
Fans of bada netas have the right to follow the procession. But was Jiah Khan a leader of the masses? She was just another struggling starlet in an ocean of filmi strugglers. Apart from sensationalizing someone's tragedy, what good did come of this?
http://www.mxmindia.com/?p=49295


Amith Prabhu: The case for Public Relations in governance
In week 2 of the new weekly column 'PR, etc', Amith Prabhu on how and why a journalist can never do justice to the role of communications advisor.
http://www.mxmindia.com/?p=49314


Reviewing the Reviews: Yamla Pagla Deewana 2 exasperates all around
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=49296

Stories on 7th Jun '13

More smalltown India folks are joining advtng: Prasoon Joshi
The McCann Worldgroup President S Asia on talent, the problems plaguing creative awards and much else.
http://www.mxmindia.com/?p=49245

BARC inches closer to new measurement regime, issues global RFP
BARC has issued a Global Request for Proposals (RFPs) for Broadcast Measurement Services
http://www.mxmindia.com/?p=49244

Rahul Johri elevated at Discovery Networks, gets additional regional role
Rahul Johri to also head pan-regional Ad Sales and Southeast Asia Revenue
http://www.mxmindia.com/?p=49231

Shailesh Kapoor: The Next GEC revolution is round the corner
1992. 2000. 2008. Give or take a couple of years, and the next big GEC revolution is set to happen anytime 2014 onwards, writes Shailesh Kapoor
http://www.mxmindia.com/?p=49232

Anil Thakraney: Lowe Lintas Awards: The Scam Free Zone
Only one word comes to mind for Balki: Respect. For taking a tough stand, for making a powerful statement, for finding an honest way to reward his employees
http://www.mxmindia.com/?p=49227

ASCI upheld complaints against 52 ads in March 2013
The ASCI upheld complaints against 52 of the 84 ads reported to it. The healthcare category was in the lead, with complaints upheld against 23 ads
http://www.mxmindia.com/?p=49230

Carat Media wins Vistaprint AOR
Vistaprint India has appointed Carat Media Services as its media agency. Vistaprint's India foray is part of its strategy to enter new markets in Asia. This business will be handled out of Carat's Mumbai office
http://www.mxmindia.com/?p=49229

Gozoop wins digital media mandate for High Street Phoenix
Mumbai shopping mall High Street Phoenix has appointed Gozoop to enhance their digital presence

http://www.mxmindia.com/?p=49228

Stories on 6th Jun '13

Ad cap effect: Rising customer satisfaction & ad rates
With digitization benefits yet to solidify, how will the ad duration restriction affect broadcasters?
http://www.mxmindia.com/?p=49152

OgilvyOne is DMA Echo 2013 Agency of the Year
The DMAi ECHO Awards India presented on Tuesday, June 4 recognised winners in three categories: Effectiveness, Creative and Media
http://www.mxmindia.com/?p=49152

IndiaCast to test iTunes market with Bombay Talkies
The recently released film ‘Bombay Talkies’ is now available to rent and purchase on iTunes store in India
http://www.mxmindia.com/?p=49154

Goldmine Advertising wins MTNL mandate
In a multi-agency pitch, Goldmine has won the creative and media duties for MTNL
http://www.mxmindia.com/?p=49161

Starcom Mediavest India announces two key hires
The Starcom MediaVest Group has announced the appointments of Gerald Roche and Sameer Kapoor as Vice Presidents at Gurgaon and Bengaluru respectively
http://www.mxmindia.com/?p=49160

Micromax launches 3D campaign for Canvas smartphone series
Handset manufacturer Micromax has undertaken a unique online engagement activation for the launch of Canvas 3D, the latest smartphone in the Canvas series
http://www.mxmindia.com/?p=49153

Ritu Midha: Off with the false covers!
In Week 3 of her new column, Loud & Clear, Ritu Midha makes a case for truly surprising newspaper advertising - which does not include the now-ubiquitous false covers
http://www.mxmindia.com/?p=49150

Debrief: Congress Party: Ad fest in between Scam fest
While these ads run during the commercial breaks, on the news programmes we find anchors and their guests hectically dissecting a brand-new scam. So, all the hard work done by the ads gets negated moments after exposure
http://www.mxmindia.com/?p=49149

ABP Majha to present Seven Wonders of Maharashtra
Stringent jury process and voting to decide on the wonders of the state

http://www.mxmindia.com/?p=49148

Stories on 5th Jun '13

The truth about awards
Lowe Lintas shone at the True Show - an anti-awards show that nevertheless celebrates good work.
http://www.mxmindia.com/2013/06/the-truth-about-awards/

Jaldi 5 with Ritu Dhawan: Hindi news is for both masses and the classes
A candid Q&A with Ritu Dhawani, Managing Director and CEO of India TV
http://www.mxmindia.com/2013/06/jaldi-5-with-ritu-dhawan-hindi-news-is-for-both-masses-and-the-classes/

Sameer Aasht joins Taproot India as Head, Strategy and Business
Sameer Aasht joing Taproot India after 12 years of work spanning Strategy, Design & Communication agencies.
http://www.mxmindia.com/2013/06/sameer-aasht-joins-taproot-india-as-head-strategy-and-business/

ZeeQ ties up with BBC Worldwide, offers CBeebies to preschoolers
Edutainment channel ZeeQ has tied up with BBC Worldwide to bring programmes from BBC's preschool brand, CBeebies, to audiences in India, starting July 1
http://www.mxmindia.com/2013/06/zeeq-ties-up-with-bbc-worldwide-offers-cbeebies-to-preschoolers/

Sony Six wins broadcasting rights to Euro qualifiers, FIFA World Cup
Over the next 4 years, Sony Six will telecast up to 546 international football games
http://www.mxmindia.com/2013/06/sony-six-wins-broadcasting-rights-to-euro-qualifiers-fifa-world-cup/

HT to focus on digital business
HT has integrated Shine.com, the job portal, to Facebook as the first step. The TVC conceived by Dentsu India will go live today
http://www.mxmindia.com/2013/06/ht-to-focus-on-digital-business/

Anil Thakraney: Mrs Dhoni should have invested in Rhiti
Mahi was at least transparent in his dealings. Maybe this wasn't about honesty, maybe it was about financial naiivete. Either way, the truth is, he put his own name on record. The media must acknowledge this
http://www.mxmindia.com/2013/06/anil-thakraney-mrs-dhoni-should-have-invested-in-rhiti/

First edition of NDTV Property Awards conclude
Jury results were confidentially tabulated and audited by Ernst & Young with PropEquity as the Knowledge Partner

http://www.mxmindia.com/2013/06/first-edition-of-ndtv-property-awards-conclude/

Stories on 4th Jun '13

Upclose with the NaMo chronicler
Q&A with The NaMo Story author Kingshuk Nag, The Times of India resident editor - Hyderabad (currently, and RE, TOI Ahmedabad from 2000-05)
http://www.mxmindia.com/2013/06/upclose-with-the-namo-chronicler/

TRAI releases consultation paper on Cable monopolies
The TRAI has releases a consultation paper on 'Monopoly/ Market dominance in Cable TV services'
http://www.mxmindia.com/2013/06/trai-releases-consultation-paper-on-cable-monopolies/

India not shining in innovations @ Cannes Lions
The Innovation Lions, introduced as a new entry category this year, will honour the technology and innovation which lead to the creative idea being possible
http://www.mxmindia.com/2013/06/india-not-shining-in-innovations-cannes-lions/

e-tailing websites saw 2253.35 million page views: IAMAI
Data from major e-tailing sites in the monthly tracker shows that online visits to designer labels and book segments has increased by 58 percent and 76 percent respectively, compared to the corresponding month last year
http://www.mxmindia.com/2013/06/e-tailing-websites-saw-2253-35-million-page-views-iamai/

Debrief: Aircel: Charming. But is it original?
Chori? Perhaps. Still, you have to admit the director of the Aircel ad has done a good job, one can't take that away from him/her
http://www.mxmindia.com/2013/06/debrief-aircel-charming-but-is-it-original/

Ranjona Banerji: When the BCCI didn't heed advice of the channels
Ranjona Banerji reviews the coverage of the Sunday afternoon drama when Srinivasan did exactly what the news channels didn't want
http://www.mxmindia.com/2013/06/ranjona-banerji-when-the-bcci-didnt-heed-advice-of-the-channels/

Campaign India Digital Crest Awards 2013 on June 11
In their fourth edition, the awards will be judged by an all-client panel comprised of senior marketers and business heads from across industry segments and geographies
http://www.mxmindia.com/2013/06/campaign-india-digital-crest-awards-2013-on-june-11/

i9 Communications assigned PR mandate for Pegasus Toy-Kraft
Pegasus Toy-Kraft has awarded its PR and marketing communications mandate to i9 Communications, a part of the Comniscient Group
http://www.mxmindia.com/2013/06/i9-communications-assigned-pr-mandate-for-pegasus-toy-kraft/

5th Suvarna Film Awards on June 8 & 9
The Star Network's Kannada General Entertainment Channel Suvarna will telecast its 5th edition of Suvarna Film Awards on 8th & 9th June, 6pm onwards.
http://www.mxmindia.com/2013/06/5th-suvarna-film-awards-on-june-8-9/

Kannadada Kotyadhipathi 50th episode special with Radhika Pandit
Sunfeast Kannadada Kotyadhipathi, the Kannada version of the international game show Who Wants to be a Millionaire? and its Hindi counterpart Kaun Banega Crorepati (KBC), will air the 50th episode of its second season today at 8 pm with Radhika Pandit as the special celebrity guest.

http://www.mxmindia.com/2013/06/kannadada-kotyadhipathi-50th-episode-special-with-radhika-pandit/

Stories on 3rd Jun '13

Winning loyalty with transmedia storytelling
Media organizations, changemakers and brands create cross-platform storyworlds to drive participation, notes an MSLGroup report
http://www.mxmindia.com/?p=48898

New weekly column 'PR, etc' by Amith Prabhu: To new beginnings!
Introducing a new weekly column titled 'PR, etc' by Chicago, US-based public relations professional Amith Prabhu
http://www.mxmindia.com/?p=48890

Anil Thakraney: And, Bobby Pawar is back
In the advertising context, Pawar's return sends out a strong signal to the rest of the ad world: Take your chances, buggers. Keep encouraging scam ads, you will be rewarded
http://www.mxmindia.com/?p=48888

Celkon Mobiles is Title Sponsor of Tri Nation Series
The West Indies Cricket Board (WICB) has announced Hyderabad based Celkon Mobiles as the Title Sponsor of the Tri Nation Series to be played by West Indies, India and Sri Lanka. The series will be known as the Celkon Mobile Cup and will be played in Jamaica and Trinidad from June 28 to July 11, 2013
http://www.mxmindia.com/?p=48896

ITV network signs UNWEP charter
The ITV network has become among the first media houses in India to be a signatory of UNWEP charter by signing up for Women's Empowerment Principles (WEPs)
http://www.mxmindia.com/?p=48894

Focus launches Worldoo's first TVC
Focus Circle, the creative arm of Focus, launches the first TVC created for worldoo.com, an online ecosystem for children. This will be the first time that a website dedicated to kids has come up with a TVC
http://www.mxmindia.com/?p=48897

AdStrat: Zatak: Scenting change
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48887

Reviewing the Reviews: Yeh Jawani Hai Deewani
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=48886

Firstpost acquires satire portal Faking News
Network18's online news portal Firstpost.com has acquired FakingNews.com, which will remain as a standalone entity with Rahul Roushan as its editor
http://www.mxmindia.com/?p=48889

Ajay Chandwani appointed Chairman, DMA Echo Awards- India
The ECHO Awards of DMA US are the gold standard worldwide in marketing response and cover creativity, effectiveness and innovation. This year DMA US has accorded full alliance status to the DMA India awards programme
http://www.mxmindia.com/?p=48895