Winning loyalty with transmedia storytelling
Media organizations, changemakers and brands create cross-platform storyworlds to drive participation, notes an MSLGroup report
http://www.mxmindia.com/?p=48898
New weekly column 'PR, etc' by Amith Prabhu: To new beginnings!
Introducing a new weekly column titled 'PR, etc' by Chicago, US-based public relations professional Amith Prabhu
http://www.mxmindia.com/?p=48890
Anil Thakraney: And, Bobby Pawar is back
In the advertising context, Pawar's return sends out a strong signal to the rest of the ad world: Take your chances, buggers. Keep encouraging scam ads, you will be rewarded
http://www.mxmindia.com/?p=48888
Celkon Mobiles is Title Sponsor of Tri Nation Series
The West Indies Cricket Board (WICB) has announced Hyderabad based Celkon Mobiles as the Title Sponsor of the Tri Nation Series to be played by West Indies, India and Sri Lanka. The series will be known as the Celkon Mobile Cup and will be played in Jamaica and Trinidad from June 28 to July 11, 2013
http://www.mxmindia.com/?p=48896
ITV network signs UNWEP charter
The ITV network has become among the first media houses in India to be a signatory of UNWEP charter by signing up for Women's Empowerment Principles (WEPs)
http://www.mxmindia.com/?p=48894
Focus launches Worldoo's first TVC
Focus Circle, the creative arm of Focus, launches the first TVC created for worldoo.com, an online ecosystem for children. This will be the first time that a website dedicated to kids has come up with a TVC
http://www.mxmindia.com/?p=48897
AdStrat: Zatak: Scenting change
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48887
Reviewing the Reviews: Yeh Jawani Hai Deewani
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=48886
Firstpost acquires satire portal Faking News
Network18's online news portal Firstpost.com has acquired FakingNews.com, which will remain as a standalone entity with Rahul Roushan as its editor
http://www.mxmindia.com/?p=48889
Ajay Chandwani appointed Chairman, DMA Echo Awards- India
The ECHO Awards of DMA US are the gold standard worldwide in marketing response and cover creativity, effectiveness and innovation. This year DMA US has accorded full alliance status to the DMA India awards programme
http://www.mxmindia.com/?p=48895
Media organizations, changemakers and brands create cross-platform storyworlds to drive participation, notes an MSLGroup report
http://www.mxmindia.com/?p=48898
New weekly column 'PR, etc' by Amith Prabhu: To new beginnings!
Introducing a new weekly column titled 'PR, etc' by Chicago, US-based public relations professional Amith Prabhu
http://www.mxmindia.com/?p=48890
Anil Thakraney: And, Bobby Pawar is back
In the advertising context, Pawar's return sends out a strong signal to the rest of the ad world: Take your chances, buggers. Keep encouraging scam ads, you will be rewarded
http://www.mxmindia.com/?p=48888
Celkon Mobiles is Title Sponsor of Tri Nation Series
The West Indies Cricket Board (WICB) has announced Hyderabad based Celkon Mobiles as the Title Sponsor of the Tri Nation Series to be played by West Indies, India and Sri Lanka. The series will be known as the Celkon Mobile Cup and will be played in Jamaica and Trinidad from June 28 to July 11, 2013
http://www.mxmindia.com/?p=48896
ITV network signs UNWEP charter
The ITV network has become among the first media houses in India to be a signatory of UNWEP charter by signing up for Women's Empowerment Principles (WEPs)
http://www.mxmindia.com/?p=48894
Focus launches Worldoo's first TVC
Focus Circle, the creative arm of Focus, launches the first TVC created for worldoo.com, an online ecosystem for children. This will be the first time that a website dedicated to kids has come up with a TVC
http://www.mxmindia.com/?p=48897
AdStrat: Zatak: Scenting change
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48887
Reviewing the Reviews: Yeh Jawani Hai Deewani
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=48886
Firstpost acquires satire portal Faking News
Network18's online news portal Firstpost.com has acquired FakingNews.com, which will remain as a standalone entity with Rahul Roushan as its editor
http://www.mxmindia.com/?p=48889
Ajay Chandwani appointed Chairman, DMA Echo Awards- India
The ECHO Awards of DMA US are the gold standard worldwide in marketing response and cover creativity, effectiveness and innovation. This year DMA US has accorded full alliance status to the DMA India awards programme
http://www.mxmindia.com/?p=48895
