Ad cap effect: Rising customer satisfaction & ad rates
With digitization benefits yet to solidify, how will the ad duration restriction affect broadcasters?
http://www.mxmindia.com/?p=49152
OgilvyOne is DMA Echo 2013 Agency of the Year
The DMAi ECHO Awards India presented on Tuesday, June 4 recognised winners in three categories: Effectiveness, Creative and Media
http://www.mxmindia.com/?p=49152
IndiaCast to test iTunes market with Bombay Talkies
The recently released film ‘Bombay Talkies’ is now available to rent and purchase on iTunes store in India
http://www.mxmindia.com/?p=49154
Goldmine Advertising wins MTNL mandate
In a multi-agency pitch, Goldmine has won the creative and media duties for MTNL
http://www.mxmindia.com/?p=49161
Starcom Mediavest India announces two key hires
The Starcom MediaVest Group has announced the appointments of Gerald Roche and Sameer Kapoor as Vice Presidents at Gurgaon and Bengaluru respectively
http://www.mxmindia.com/?p=49160
Micromax launches 3D campaign for Canvas smartphone series
Handset manufacturer Micromax has undertaken a unique online engagement activation for the launch of Canvas 3D, the latest smartphone in the Canvas series
http://www.mxmindia.com/?p=49153
Ritu Midha: Off with the false covers!
In Week 3 of her new column, Loud & Clear, Ritu Midha makes a case for truly surprising newspaper advertising - which does not include the now-ubiquitous false covers
http://www.mxmindia.com/?p=49150
Debrief: Congress Party: Ad fest in between Scam fest
While these ads run during the commercial breaks, on the news programmes we find anchors and their guests hectically dissecting a brand-new scam. So, all the hard work done by the ads gets negated moments after exposure
http://www.mxmindia.com/?p=49149
ABP Majha to present Seven Wonders of Maharashtra
Stringent jury process and voting to decide on the wonders of the state
With digitization benefits yet to solidify, how will the ad duration restriction affect broadcasters?
http://www.mxmindia.com/?p=49152
OgilvyOne is DMA Echo 2013 Agency of the Year
The DMAi ECHO Awards India presented on Tuesday, June 4 recognised winners in three categories: Effectiveness, Creative and Media
http://www.mxmindia.com/?p=49152
IndiaCast to test iTunes market with Bombay Talkies
The recently released film ‘Bombay Talkies’ is now available to rent and purchase on iTunes store in India
http://www.mxmindia.com/?p=49154
Goldmine Advertising wins MTNL mandate
In a multi-agency pitch, Goldmine has won the creative and media duties for MTNL
http://www.mxmindia.com/?p=49161
Starcom Mediavest India announces two key hires
The Starcom MediaVest Group has announced the appointments of Gerald Roche and Sameer Kapoor as Vice Presidents at Gurgaon and Bengaluru respectively
http://www.mxmindia.com/?p=49160
Micromax launches 3D campaign for Canvas smartphone series
Handset manufacturer Micromax has undertaken a unique online engagement activation for the launch of Canvas 3D, the latest smartphone in the Canvas series
http://www.mxmindia.com/?p=49153
Ritu Midha: Off with the false covers!
In Week 3 of her new column, Loud & Clear, Ritu Midha makes a case for truly surprising newspaper advertising - which does not include the now-ubiquitous false covers
http://www.mxmindia.com/?p=49150
Debrief: Congress Party: Ad fest in between Scam fest
While these ads run during the commercial breaks, on the news programmes we find anchors and their guests hectically dissecting a brand-new scam. So, all the hard work done by the ads gets negated moments after exposure
http://www.mxmindia.com/?p=49149
ABP Majha to present Seven Wonders of Maharashtra
Stringent jury process and voting to decide on the wonders of the state
