Thursday 13 June 2013

Stories on 13th Jun '13

Can the NaMo magic work for the BJP?
With Narendra Modi heading the BJP's 2014 elections campaign, we ask a few industry leaders on whether Brand BJP (with Brand NaMo) can work the magic
http://www.mxmindia.com/2013/06/can-the-namo-magic-work-for-the-bjp/

No impact of AAAI, ISA statement. SAB pulls out of TAM subscription
SAB, which runs Mastiii, Dabangg and Dhamaal channels has joined others in the show of no-confidence in the prevailing television viewership measurement system in the country
http://www.mxmindia.com/2013/06/no-impact-of-aaai-isa-statement-sab-pulls-out-of-tam-subscription/

Digital is new normal for newsrooms: Oriella study
A new global study has heralded the 'New Normal for News' as digital media hits the mainstream in newsrooms and editorial offices
http://www.mxmindia.com/2013/06/digital-is-new-normal-for-newsrooms-oriella-study/

Industry veteran Arrow Sinha Roy passes away
Ad industry veteran, wildlife conservationist and a broadcast industry consultant Arrow Sinha Roy passed away on June 11
http://www.mxmindia.com/2013/06/industry-veteran-arrow-sinha-roy-passes-away/

DDB Mudra appoints Subhasis Chatterjee as AVP, Mumbai
DDB Mudra has appointed Subhasis Chatterjee as AVP, Mumbai. He will report in to Shally Mukherjee, Senior VP, DDB Mudra, Mumbai
http://www.mxmindia.com/2013/06/ddb-mudra-appoints-subhasis-chatterjee-as-avp-mumbai/

Ritu Midha: If no TAM TAMming, then what?
In Loud & Clear, Ritu Midha visualizes life without TAM, and sees a murky picture
http://www.mxmindia.com/2013/06/ritu-midha-if-no-tam-tamming-then-what/

Debrief: Gaur City: Chintu, tusi Noida shift ho gayeji?
Many advertisers use celebrities quite mindlessly. Still, shouldn't there be at least some thought given to credibility of the communication? Or, does this builder think the nation is teeming with morons?
http://www.mxmindia.com/2013/06/debrief-gaur-city-chintu-tusi-noida-shift-ho-gayeji/

Zapak engages with Twitter Influencers to premier Summerland
The #Summerland tweet-up brought together Twitter influencers at a pre-determined venue and screened the first episode of the series to them