Stories on 31st May 14

Dance, masti, knowledge, awards
Day 2 of Goafest 2014 saw all of this and more. There were 2 Grand Prix at the Abby awards presented for eight categories.
http://www.mxmindia.com/2014/05/dance-masti-knowledge-awards/

8 Abby categories awarded
On Day 2 of Goafest 2014, awards were presented in eight categories, a few of which are part of the larger Creative Abby bouquet.
http://www.mxmindia.com/2014/05/62659/

We want to do best for our clients: Colvyn Harris
A quick chat with the JWT India CEO who is delighted as his agency won a Grand Prix for Direct among the many metals.
http://www.mxmindia.com/2014/05/we-want-to-do-best-for-our-clients-colvyn-harris/

Bigger deal to win a Grand Prix in Goa than Cannes: Prasanna Sankey, Alok Nanda Company
The CCO of ANC on what winning the Grand Prix for Design and many more metals means to his agency and him.
http://www.mxmindia.com/2014/05/bigger-deal-to-win-a-grand-prix-in-goa-than-cannes-prasanna-sankey-alok-nanda-company/

Stories on 30th May 14

Goafest starts with some gyaan, fun
It was a day of knowledge sessions and some humour followed by the Media and Publisher Abby
http://www.mxmindia.com/2014/05/goafest-starts-with-some-gyaan-fun/

Lodestar leads in Media Abby, inaugural Publisher Abby presented
In terms of maximum metals: Lodestar won 11 in the Media Abby while Hindustan Media Ventures bagged six in the Publisher Abby. PHD won the Grand Prix in Media, Bennett, Coleman won 3 Golds in the Publisher Abby
http://www.mxmindia.com/2014/05/lodestar-leads-in-media-abby-inaugural-publisher-abby-presented/

Helps being a strategically driven agency: Nandini Dias
Lodestar UM bagged the maximum metals (11 of them!) at this year's Media Abby on Day 1 of Goafest 2014
http://www.mxmindia.com/2014/05/helps-being-a-strategically-driven-agency-nandini-dias/

Dire need for pathbreaking ideas: Ravi Rao
A quick chat with Ravi Rao, Leader, South Asia, Mindshare who was Chairman of the Media Abby jury at Goafest 2014
http://www.mxmindia.com/2014/05/dire-need-for-pathbreaking-ideas-ravi-rao/

Didn't anticipate Grand Prix, but our work has been really good: Rachana Dharia, PHD
A quick interview with Rachana Dharia, VP - Digital & Mobility Services, PHD India. PHD won a Grand Prix for BeBeautiful at the Media Abby
http://www.mxmindia.com/2014/05/didnt-anticipate-grand-prix-but-our-work-has-been-really-good-rachana-dharia-phd/

Ranjona Banerji: Reliance takes over Network18/TV18. Now what?
Whether this is the end of TV18, I do not know but it is certainly the end of TV18 as we have known it, writes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-reliance-takes-over-network18tv18-now-what/

Shailesh Kapoor: A Week To Remember: Politics, IPL & More
The last six days have been wildly engaging, writes Shailesh Kapoor who doesn't remember a week that offered so much to watch and talk about
http://www.mxmindia.com/2014/05/shailesh-kapoor-a-week-to-remember-politics-ipl-more/

India's e-Commerce growth to be driven by digital payments
As per IAMAI, PCI & IMRB report the digital payments industry is expected to grow at a rate of 40 per cent to reach INR 120,120 crore by December 2014

http://www.mxmindia.com/2014/05/indias-e-commerce-growth-to-be-driven-by-digital-payments/

Stories on 29th May 14

Gyaan, awards & celebrations to kick off at Goafest 2014
The three-day celebration of advertising and media happens starts in Goa today
http://www.mxmindia.com/2014/05/gyaan-awards-celebrations-to-kick-off-at-goafest-2014/

Network18 loses Group CEO Sai Kumar, COO Ajay Chacko
Having worked with the group for over 14 years and propelled it to the status it enjoys today, Sai has been part of all key ventures of the group
http://www.mxmindia.com/2014/05/network18-loses-group-ceo-sai-kumar-coo-ajay-chacko/

Prashant Panday elevated as MD & CEO at ENIL
Entertainment Network India Limited (ENIL) has elevated Prashant Panday to the post of Managing Director & CEO with immediate effect
http://www.mxmindia.com/2014/05/prashant-panday-elevated-as-md-ceo-at-enil/

Pradeep Hejmadi to be Business Head, Zee TV
After nearly a decade a TAM and leading the crucial S-group, Praddy is expected to arm Zee with all the intelligence to be the numero uno Hindi GEC
http://www.mxmindia.com/2014/05/pradeep-hejmadi-to-be-business-head-zee-tv/

Rediffusion wins a big chunk of Videocon's ad account
Videocon has shifted a part of its advertising account to Rediffusion Y&R as it tries to reposition its telecom, mobile handset and flat panel TV business
http://www.mxmindia.com/2014/05/rediffusion-wins-a-big-chunk-of-videocons-ad-account/

CenturyPly leans on 'Khushiyon Ka Rangmanch' credo to deliver new proposition
The company has unveiled a new campaign with the underlying theme 'Idea: Khushiyon Ka Rangmanch'

http://www.mxmindia.com/2014/05/centuryply-leans-on-khushiyon-ka-rangmanch-credo-to-deliver-new-proposition/

Stories on 28th May 14

Tasks for the new I&B Minister
10 things that the new information and broadcasting minister must achieve... in Mediaah!
http://www.mxmindia.com/2014/05/tasks-for-the-new-ib-minister/

Why hasn't IPL blossomed into a marquee opportunity for creative agencies?
What IPL advertising badly needs is another shot of ZooZoo-like creative by many more brands
http://www.mxmindia.com/2014/05/why-hasnt-ipl-blossomed-into-a-marquee-opportunity-for-creative-agencies/

ASCI reshuffles top cadre
Alan Collaco to retire as ASCI's Secretary General; Shweta Purandare named as successor
http://www.mxmindia.com/2014/05/asci-reshuffles-top-cadre/

Jitesh Rajdeo joins Amagi Media as Director
Amagi is the leader in geo-targeted advertising enabling advertisers to optimize their ad spends effectively
http://www.mxmindia.com/2014/05/jitesh-rajdeo-joins-amagi-media-as-director/

Samsung's 'Maestros Academy' receives much acclaim
The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time
http://www.mxmindia.com/2014/05/samsungs-maestros-academy-receives-much-acclaim/

Sakal group's career fair this weekend
The three-day event is is being organized jointly with the University of Mumbai and Directorate of Technical Education, Maharashtra
http://www.mxmindia.com/2014/05/sakal-groups-career-fair-this-weekend/

WeChat uses humour to attract user attention
The idea was to communicate and position WeChat as the starting point of all conversations and interactions

http://www.mxmindia.com/2014/05/wechat-uses-humour-to-attract-user-attention/

Stories on 27th May 14

Indian consumers most passionate & grateful
Indians registered the strongest relationship with brands globally, reports a Havas Media Group study
http://www.mxmindia.com/2014/05/indian-consumers-most-passionate-grateful/

Star India's Uday Shankar to speak at Paley Center for Media
Uday Shankar will address the audience at The Paley Center for Media, which is an exclusive, invitation-only membership community for entertainment, media, and technology industry executives
http://www.mxmindia.com/2014/05/star-indias-uday-shankar-to-speak-at-paley-center-for-media/

Google tops BrandZ TM Top 100 Most Valuable Global Brand ranking
Google has overtaken Apple to become the world's most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking
http://www.mxmindia.com/2014/05/google-tops-brandz-tm-top-100-most-valuable-global-brand-ranking/

ANC unveils new campaign for The World Towers
Alok Nanda & Company create a new campaign for the iconic World Towers targeting global Indians desiring a luxury lifestyle
http://www.mxmindia.com/2014/05/anc-unveils-new-campaign-for-the-world-towers/

Ranjona Banerji: Much hysteria about the swearing-in
Panel dramas have become so well-staged that they are now definitely pointless Ranjona Banerji

http://www.mxmindia.com/2014/05/ranjona-banerji-much-hysteria-about-the-swearing-in/

Stories on 26th May 14

How advertising helped Modi get on road to PM
Quick views from ad captains Piyush Pandey, Sam Balsara, Prasoon Joshi, Anuraag Khandelwal and brand gurus Jagdeep Kapoor & Harish Bijoor
http://www.mxmindia.com/2014/05/how-advertising-helped-modi-get-on-road-to-pm/

Top FMCG brands gain market share during economic slump
Market leaders like Gillette, Colgate, Dabur Real and Chyawanprash, Godrej's Good Knight and Jyothy Laboratories' Ujala have improved their market share in their core categories over the past one year
http://www.mxmindia.com/2014/05/top-fmcg-brands-gain-market-share-during-economic-slump/

Mindshare bags media mandate of Adlabs Imagica
The WPP agency will be responsible for the media planning and buying for India's first and only international standard theme park that was launched early last year
http://www.mxmindia.com/2014/05/mindshare-bags-media-mandate-of-adlabs-imagica/

Orchard wins mandate to promote 'Meelo Evaru Koteeshwaru' on MAA TV
The agency wins mandate to promote the Telugu version of popular game show format Kaun Banega Crorepati
http://www.mxmindia.com/2014/05/orchard-wins-mandate-to-promote-meelo-evaru-koteeshwaru-on-maa-tv/

Amith Prabhu: The year flew by and we have a brand new government
On the first anniversary of this column, Amith Prabhu lists his three wishes from the government in the sphere of communications
http://www.mxmindia.com/2014/05/amith-prabhu-the-year-flew-by-and-we-have-a-brand-new-government/

Reviewing the Reviews: Scathing 1 to 2.5 stars for Heropanti
Tiger Shroff has been the target of some rather nasty online mauling, notes Deepa Gahlot

http://www.mxmindia.com/2014/05/reviewing-the-reviews-scathing-1-to-2-5-stars-for-heropanti/

Stories on 23rd May 14

Flipkart buys Myntra. Finally!
It's been doing the rounds for a few weeks now, and it's finally happened. Now what?
http://www.mxmindia.com/2014/05/flipkart-buys-myntra-finally/

Shailesh Kapoor: Reality Shows: Trendy No More?
With a culture and heritage as rich as ours, we should be bursting at the seams with reality show ideas but in reality, as Shailesh Kapoor notes, the reality shows genre is facing imminent decline
http://www.mxmindia.com/2014/05/shailesh-kapoor-reality-shows-trendy-no-more/

Ranjona Banerji: Media must essay role of a watchdog
There is an almost absurd breast-beating happening in one section of the media and an equally ridiculous whiny chest-thumping in the other ever since Narendra Modi was elected to be PM, notes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-must-essay-role-of-a-watchdog/

Cyriac Mathew turns entrepreneur, launches 'Media Accelerate'
Media Accelerate is a boutique business consultancy that will advise media houses and allied businesses in enhancing reach, revenue and ROI

http://www.mxmindia.com/2014/05/cyriac-mathew-turns-entrepreneur-launches-media-accelerate/

Stories on 22nd May 14

Starry night for creatives
The India leg of the 12th edition of the annual Portfolio Night happened last evening in Mumbai
http://www.mxmindia.com/2014/05/starry-night-for-creatives/

Sai Nagesh joins Laqshya Advertising as CEO
Laqshya Advertising is the latest venture from the Group and is being set up as a New-age advertising agency
http://www.mxmindia.com/2014/05/sai-nagesh-joins-laqshya-advertising-as-ceo/

Sony SIX urges fans to 'Live the Magic'
Sony SIX has exclusively brought on board Bollywood star John Abraham to leverage the build-up to the big extravaganza
http://www.mxmindia.com/2014/05/sony-six-urges-fans-to-live-the-magic/

mCordis' Paul Barney to speak at IAA webinar series today
Paul Berney, Co-Founder & Managing Partner EMEA of mCordis to speak on World Goes Digital

http://www.mxmindia.com/2014/05/mcordis-paul-barney-to-speak-at-iaa-webinar-series-today/

Stories on 21st May 14

Sam Balsara on the BJP's Media Magic
Madison World CMD Sam Balsara on masterminding the BJP's media campaign and how mass media is not expensive as it's made out to be
http://www.mxmindia.com/2014/05/sam-balsara-on-the-bjps-media-magic/

PwC study highlights insights on consumer attitudes
The report is part of a series examining insights on consumer attitudes and behaviours in the rapidly changing media and technology landscape
http://www.mxmindia.com/2014/05/pwc-study-highlights-insights-on-consumer-attitudes/

RAPP India's McDElections campaign initiative scores big
The #McDElections campaign is for the launch of two premium burgers - the Grilled Chicken Royale and the McPaneer Royale
http://www.mxmindia.com/2014/05/rapp-indias-mcdelections-campaign-initiative-scores-big/

Tangerine Digital launches analytics-driven content solution
Tangerine Digital has expanded its existing range of services across the content marketing spectrum
http://www.mxmindia.com/2014/05/tangerine-digital-launches-analytics-driven-content-solution/

Genesis Burson-Marsteller announces new leadership developments
India Practice Chairs appointed for Health & Wellness and Brand & Consumer Practices

http://www.mxmindia.com/2014/05/genesis-burson-marsteller-announces-new-leadership-developments/

Stories on 20th May 14

Nothing wrong in airing Pak content: Punit Goenka
It's Zee's boldest venture thus far: a premium all-India Hindustani GEC with 'Made in Pakistan' (and elsewhere) fictions. An interview with ZEEL MD & CEO Punit Goenka
 http://www.mxmindia.com/2014/05/nothing-wrong-in-airing-pak-content-punit-goenka/

Whirlpool unveils new campaign for frost-free refrigerator
The company is using it as a launch vehicle for the brand's new positioning - 'Designed To Delight'
http://www.mxmindia.com/2014/05/whirlpool-unveils-new-campaign-for-frost-free-refrigerator/

DDB Mudra urges men to teat hair loss via Livon Hair Gain
The new film named 'Sands of Time' builds on the key consumer motivation that "Hair once doesn't come back. I desperately want to hold onto all the hair that is left on my head"
http://www.mxmindia.com/2014/05/ddb-mudra-urges-men-to-teat-hair-loss-via-livon-hair-gain/

Ajit Singh appointed Sales Head at Reliance Broadcast
In his last assignment, he was with Indusind Bank as Deputy Vice President and Business Manager - New Branch Distribution
http://www.mxmindia.com/2014/05/ajit-singh-appointed-sales-head-at-reliance-broadcast/

Katrina endorses campaign for new HR Johnson vertical
Soho Square is the agency on board the H&R Johnson account and they were given the mandate to launch bathrooms in the consumer space
http://www.mxmindia.com/2014/05/katrina-endorses-campaign-for-new-hr-johnson-vertical/

Ranjona Banerji: Modi mania in media
After a massive media event like the announcing of election results, newspapers get a bit lost, notes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-modi-mania-in-media/

TEN Sports to broadcast DFB Cup
The prestigious German football competition will be aired on the TEN Network until 2018
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-dfb-cup/

Stories on 19th May 14

M&E expectations from Modi & Co
Media and entertainment stakeholders on what the twin sectors are hoping the Narendra Modi government will deliver
http://www.mxmindia.com/2014/05/me-expectations-from-modi-co/

Piyush Pandey, Jagdeep Kapoor & Harish Bijoor on what worked for Modi and the BJP
Brand Modi has been persistent, insistent and consistent, says Jagdeep Kapoor. You can only position and market something which is good and based on what the product is all about, says Piyush Pandey. Media organizations loved the amount of money that was spent in airing all of this for sure, says Harish Bijoor
http://www.mxmindia.com/2014/05/piyush-pandey-jagdeep-kapoor-harish-bijoor-on-what-worked-for-modi-and-the-bjp/

NewsStand: How various newspaper Page 1s covered Modi's ascent
A look at the front-pages of the Saturday, May 17, edition of a cross-section of leading news dailies
http://www.mxmindia.com/2014/05/newsstand-how-various-newspaper-page-1s-covered-modis-ascent/

Shailesh Kapoor: News Channels on May 16: Never A Dull Moment
Don't know about the country, but the media must be rejoicing the election of an articulate, media-savvy Prime Minister, writes Shailesh Kapoor
http://www.mxmindia.com/2014/05/shailesh-kapoor-news-channels-on-may-16-never-a-dull-moment/

Nihal Kaviratne shares simple home truths at IAA event
IAA India Chapter hosts Nihal Kaviratne, CBE & Chairman ICI Akzo Nobel at the inaugural IAA Young Turks Forum
http://www.mxmindia.com/2014/05/nihal-kaviratne-shares-simple-home-truths-at-iaa-event/

Zoya unveils first TVC; plans to add more stores across country
Zoya, which has so far taken the print and outdoor campaign route, has for the first time released a TVC on air
http://www.mxmindia.com/2014/05/zoya-unveils-first-tvc-plans-to-add-more-stores-across-country/

TEN Sports to broadcast DFB Cup
The prestigious German football competition will be aired on the TEN Network until 2018
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-dfb-cup/

Stories on 16th May 14

The Rise & Shine of Brand Modi
One of the many factors why the NDA emerged victorious was its ad and PR campaign. A quick chat with brand consultant Harish Bijoor
http://www.mxmindia.com/2014/05/the-rise-shine-of-brand-modi/

Ranjona Banerji: The winner is Narendra Modi, but for election results coverage: Arnab Goswami
There was drama, there was excitement, there was a studio audience and there was Arnab Goswami, writes Ranjona Banerji
http://www.mxmindia.com/wp-admin/edit.php?paged=2#

Amith Prabhu: In the end Public Relations won!
Amith Prabhu looks at how the three principal political players from the Public Relations point of view and what they did right or wrong and how they did it.
http://www.mxmindia.com/2014/05/amith-prabhu-in-the-end-public-relations-won/

IAA India Chapter, Pheroza Billimoria & Pradeep Guha win accolades at IAA World Congress
IAA's India Chapter was awarded the 2014 IAA Chapter Excellence Award with  Pradeep Guha winniing the Samir Fares Award for his contribution to IAA and Pheroza Billimoria was inducted as IAA Honorary Life Member
http://www.mxmindia.com/2014/05/iaa-india-chapter-pheroza-billimoria-pradeep-guha-win-accolades-at-iaa-world-congress/

Watch the Recorded Video of the MxM Google Hangout session on the Media Coverage of General Elections 2014
MxMIndia columnists Ranjona Banerji, Shailesh Kapoor and Amith Prabhu participated in the discussion moderated by Pradyuman Maheshwari
http://www.mxmindia.com/2014/05/watch-the-recorded-video-of-the-mxm-google-hangout-session-on-the-media-coverage-of-general-elections-2014/

Press Club Mumbai's RedInk Awards on June 7
This year's entries have also been characterized by a significant number of web-based and online journalists pitching their stories too
http://www.mxmindia.com/2014/05/press-club-mumbais-redink-awards-on-june-7/

DHFL unveils 'Aao India GharBanayein' campaign
The ad is a reflection of the Company's belief that every Indian should have a home of his own
http://www.mxmindia.com/2014/05/dhfl-unveils-aao-india-gharbanayein-campaign/

IndusInd Bank Cybercity station inaugurated in Gurgaon
IndusInd Bank owns the branding rights of Rapid Metro Station for 5 years
http://www.mxmindia.com/2014/05/indusind-bank-cybercity-station-inaugurated-in-gurgaon/

Starwatch invests in Talenthouse global
Others participating in the deal were creative firms including Dave Stewart's First Artist Bank, Gerard Butler and Jean Pigozzi
http://www.mxmindia.com/2014/05/starwatch-invests-in-talenthouse-global/

Hungama. associates with Qualcomm Design & Wireless Innovation Summit
This initiative of Hungama.com will continue to foster collaboration among device manufacturers and software & hardware component providers

http://www.mxmindia.com/2014/05/hungama-associates-with-qualcomm-design-wireless-innovation-summit/

Stories on 15th May 14

It's Raining Revenues on Results Day
As the world gets set for the outcome of the General Elections, news channels are making hay + What to expect on MxM tomorrow
http://www.mxmindia.com/2014/05/its-raining-revenue-on-results-day/

Lowe Lintas & Partners' digital division - LinTeractive, relaunched
LinTeractive will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies
http://www.mxmindia.com/2014/05/lowe-lintas-partners-digital-division-linteractive-relaunched/

As UTV Stars goes Bindass, 80+ staff laid off
Around 80 employees are currently serving a month's notice and will be given salaries for three months' towards their full-and-final settlement
http://www.mxmindia.com/2014/05/as-utv-stars-goes-bindass-80-staff-laid-off/

Now, Life OK inks pact with Reliance Broadcast for film & TV awards
To be held every month, Life OK Now Awards will recognize and honour talent from the previous month in a glitzy awards ceremony
http://www.mxmindia.com/2014/05/life-ok-now-awards-to-celebrate-excellence-in-films-television/

IAMAI unveils digital agenda for new government
IAMAI has prepared a 100-day Internet agenda for the new government, given the importance of this medium to India's future and efforts to ensure good governance
http://www.mxmindia.com/2014/05/iamai-unveils-digital-agenda-for-new-government/

Stories on 14th May 14

Look out for the MxMIndia's Special Coverage on Results Day
There will be no mid-morning update on Friday, the 16th. However, follow our live tweets, comments by our Columnists, a Google Hangout and more...
http://www.mxmindia.com/2014/05/look-out-for-the-mxmindias-special-coverage-on-results-day/

Jury chairs for Creative Abby announced, more than 3000 entries received overall
Prasoon Joshi, Agnello Dias, Alok Nanda, Sonal Dabral and Ashish Chakravarty to head juries for Creative Abby
http://www.mxmindia.com/2014/05/jury-chairs-for-creative-abby-announced-more-than-3000-entries-received-overall/

Sony Music Entertainment Buys Strategic Stake
Infibeam will hold majority stake in the Company and Sony Music will hold a 26 per cent stake post completion of transaction
http://www.mxmindia.com/2014/05/sony-music-entertainment-buys-strategic-stake/

Havas Media appoints Ranjoy Dey as Head - Digital
His key responsibility will be to drive growth for the digital offering of Havas Media in India
http://www.mxmindia.com/2014/05/havas-media-appoints-ranjoy-dey-as-head-digital/

McCann India triumphs at One Show
McCann Worldgroup, India has bagged 4 Golds & 2 Silvers at the prestigious One Show Awards that concluded recently

http://www.mxmindia.com/2014/05/mccann-india-triumphs-at-one-show/

Stories on 13th May 14

We'll look hard at strategy, what the ad is trying to do: Neil Dawson, Kyoorius Awards
A quick Q&A with the celebrated British adman who is Foreman of the three-day awards judging that starts today
http://www.mxmindia.com/2014/05/well-look-hard-at-strategy-what-the-ad-is-trying-to-do-neil-dawson-foreman-kyoorius-ad-awards/

MxMIndia is hiring journos in Mumbai & Delhi. Only those with high energy, enthusiasm & integrity need apply
MxMIndia is now looking at Senior Reporters in Delhi and Mumbai and a junior reporter in Mumbai
http://www.mxmindia.com/2014/05/mxmindia-is-hiring-journos-in-mumbai-delhi-only-those-with-high-energy-enthusiasm-integrity-need-apply/

Maxus wins media mandate for Paytm
Maxus New Delhi has won the media investment mandate for Paytm, widely regarded as the country's largest mobile commerce platform
http://www.mxmindia.com/2014/05/maxus-wins-media-mandate-for-paytm/

RB appoints new creative agencies to global roster
Droga5, Wieden+Kennedy and McCann have been shortlisted to lead creative development for the company
http://www.mxmindia.com/2014/05/rb-appoints-new-creative-agencies-to-global-roster/

Lloyd Mathias joins HP as CMO
He was named among the Top 15 international marketers of the year by Internationalist magazine in 2007, was Chairman of the Media Research Users Council (MRUC) and Co-chairman of the Device Strategy Council of the CDMA Development Group
http://www.mxmindia.com/2014/05/lloyd-mathias-joins-hp-as-cmo/

Alok Agrawal quits @ZeeNews to join @RIL
After issuing a denial last week, Zee News CEO Alok Agrawal announced his move from Zee New to RIL via a tweet
http://www.mxmindia.com/2014/05/alok-agrawal-quits-zeenews-to-join-ril/

Ranjona Banerji: Media - new low or new dawn?
The country has run out of steam, forget the media and television takes the brunt of the tedium if only because it is the first frontier, writes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-new-low-or-new-dawn/

Dentsu assigned creative duties of Panasonic Fans
The creative duty was awarded to Dentsu based on its current creative partnership with Panasonic
http://www.mxmindia.com/2014/05/dentsu-assigned-creative-duties-of-panasonic-fans/

Nivea Soft assigns digital ideation mandate to TenTenTen
This is a rare instance where an Indian digital outfit has been signed on by a global entity for a project targeted at an international audience
http://www.mxmindia.com/2014/05/nivea-soft-assigns-digital-ideation-mandate-to-tententen/

Delhi HC asks India News to run scroll saying its not associated with India TV
The decision follows a case filed by India TV against India News for using a deceptively similar channel name
http://www.mxmindia.com/2014/05/delhi-hc-asks-india-news-to-run-scroll-saying-its-not-associated-with-india-tv/

Cheil Worldwide appoints Avinash Joshi as Head of Social Media
Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights and trends in emerging technology
http://www.mxmindia.com/2014/05/cheil-worldwide-appoints-avinash-joshi-as-head-of-social-media/

TOI unveils Femina Believe academy for women
The courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today's modern Indian women
http://www.mxmindia.com/2014/05/toi-unveils-femina-believe-academy-for-women/

Yahoo News Digest now available in India
App delivers an easy-to-navigate summary of the top International news stories twice a day
http://www.mxmindia.com/2014/05/yahoo-news-digest-now-available-in-india/

92.7 Big FM pays tribute to mothers with feature film on radio
The two hour movie titled 'Maa Ke Aanchal Mein' has been written by Neelesh Misra

http://www.mxmindia.com/2014/05/92-7-big-fm-pays-tribute-to-mothers-with-feature-film-on-radio/

Stories on 12th May 14

75 years young, John Sculley is rearing to go.
How former Apple CEO John Sculley still uses Steve Jobs' transformative businesses ideas
http://www.mxmindia.com/2014/05/75-years-young-john-sculley-is-rearing-to-go/

Kyoorius boasts of 988 entries, Goafest curiously still mum on numbers
While the number for the creative and digital awards is 988 at Kyoorius, the flagship design awards will see around 700 entries, if last year's tally is an indicator
http://www.mxmindia.com/2014/05/kyoorius-boasts-of-988-entries-goafest-curiously-still-mum-on-numbers/

WPP's Sir Martin Sorrell outlines 10-point keynote at IAA World Congress
The 43rd IAA World Congress in Beijing China, WPP's Sir Martin Sorrell took the opportunity to present to the gathering his key-note address
http://www.mxmindia.com/2014/05/wpps-sir-martin-sorrell-outlines-10-point-keynote-at-iaa-world-congress/

IAA issues The Beijing Declaration
The Beijing Declaration was signed on May 10th 2014 by MrFarisAbouhamad of and Li Dongsheng of CAA
http://www.mxmindia.com/2014/05/iaa-issues-the-beijing-declaration/

SMEs deliberate on role of digital in brand building
It was concurred that brands are becoming social and digital in attitude as well as in using themedia
http://www.mxmindia.com/2014/05/smes-deliberate-on-role-of-digital-in-brand-building/

Amith Prabhu: What corporate spokespersons can learn from the Narendra Modi interview on Times Now?
Some of the techniques used in the interview to Arnab Goswami last week were very clever like the man, notes Amith Prabhu adding that the BJP PM candidate's mind showed clarity but his body language showed discomfort

http://www.mxmindia.com/2014/05/amith-prabhu-what-corporate-spokespersons-can-learn-from-the-narendra-modi-interview-on-times-now/

Stories on 9th May 14

It's final. Publicis and Omnicom will not merge
The giants have announced their decision to terminate the proposed mega-merger of the advertising and marketing services giants
http://www.mxmindia.com/2014/05/its-final-publicis-and-omnicom-will-not-merge/

Y&R, JWT & TBWA in running for Tata's global creative pitch
The three firms in the running for Tata Group's global advertising pitch
http://www.mxmindia.com/2014/05/yr-jwt-tbwa-in-running-for-tatas-global-creative-pitch/

Shailesh Kapoor: May 16: Mother Of All TV Battles
Shailesh Kapoor on how May 16 has emerged as the most promoted television date by far in our television history
http://www.mxmindia.com/2014/05/shailesh-kapoor-may-16-mother-of-all-tv-battles/

Ranjona Banerji: Arnab Goswami: From roaring lion with RaGa to mouse with NaMo
A roaring lion with Rahul Gandhi, a coy kitty-cat with Raj Thackeray and a mouse with Narendra Modi, Ranjona Banerji writes on the varying interview techniques of India’s most watched TV news anchor, Arnab Goswami
http://www.mxmindia.com/2014/05/ranjona-banerji-arnab-goswami-from-roaring-lion-with-raga-to-mouse-with-namo/

IAA Young Turks Forum to host Nihal Kaviratne
Nihal Kaviratne, CBE, Chairman, Akzo Nobel India will meet young professionals to address as well as mentor them
http://www.mxmindia.com/2014/05/iaa-young-turks-forum-to-host-nihal-kaviratne/

Text100 unveils insights into B2B technology decision maker's journey
The research found on average six people are involved in the technology purchasing decision-making process
http://www.mxmindia.com/2014/05/text100-unveils-insights-into-b2b-technology-decision-makers-journey/

Adfactors expands Asia operations to Sri Lanka
This is Adfactors PR’s third office in Asia outside India after Dubai and Singapore
http://www.mxmindia.com/2014/05/adfactors-expands-asia-operations-to-sri-lanka/

Digital Quotient appoints new Sales Head
The move is in line with Digital Quotient's aggressive move into arena of Data Analytics and Audience Marketing to provide holistic solutions to its wide customer base

http://www.mxmindia.com/2014/05/digital-quotient-appoints-new-sales-head/

Stories on 8th May 14

New Realities of the Indian Consumer
There is greater need for information, including that from social networking sites, notes a report presented by Cogito and the IPG group
http://www.mxmindia.com/2014/05/new-realities-of-the-indian-consumer/

Pops goes Now. Joins SapientNitro as Chief Creative Officer
KV Sridhar joins SapientNitro as Chief Creative Officer. After years of teaching, he wants to now learn and also connect with today's audiences
http://www.mxmindia.com/2014/05/pops-goes-now-joins-sapientnitro-as-chief-creative-officer/

Saurabh Yagnik elevated, to oversee English channels at MSM
Saurabh Yagnik, who joined the MSM group just over two years ago, has over 17 years of varied consumer and television management experience
http://www.mxmindia.com/2014/05/saurabh-yagnik-elevated-to-oversee-english-channels-at-msm/

Concept PR acquires I:Connect Enterprise
All three founding members of the I:Connect team - Lokesh Tiwary, Shantanu Kumar and Shalini Gupta - along with their entire team will merge with Concept PR
http://www.mxmindia.com/2014/05/concept-pr-acquires-iconnect-enterprise/

KBC returns, with a new premise
The call for participation communication for this season has kicked off with the line - "Iss manch se koi bhi khali haath nahi jaata"
http://www.mxmindia.com/2014/05/kbc-returns-with-a-new-premise/

Spiritual channel 'Life Mantra' set for take-off
Life Mantra will deliver content targeted at body, mind & soul with a holistic combination of lifestyle and spirituality to help audience gain a positive outlook in life
http://www.mxmindia.com/2014/05/spiritual-channel-life-mantra-set-for-take-off/

LinOpinion GolinHarris brings The Bridge to India
GolinHarris was the first agency to launch The Bridge, which is present in 13 locations globally
http://www.mxmindia.com/2014/05/linopinion-golinharris-brings-the-bridge-to-india/

TEN Sports to broadcast Hyundai A-League
The league which is run by the Football Federation of Australia (FFA) has 10 teams, 9 from Australia and one from New Zealand
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-hyundai-a-league/

Bloomberg TV India hosts panel discussion on 'Strategies for Success'
The panel discussion on "Strategies for Success" highlighted the various issues faced by the new age entrepreneur in the country

http://www.mxmindia.com/2014/05/bloomberg-tv-india-hosts-panel-discussion-on-strategies-for-success/

Stories on 7th May 14

Achche din aagaye hain, Consumer confidence rises in India: Nielsen study
The index for India has risen 6 points to 121 in Q1 2014, the highest optimism level since Q4 2012
http://www.mxmindia.com/2014/05/achche-din-aagaye-hain-consumer-confidence-rises-in-india-nielsen-study/

What's New on Google Adwords
The changes announced may not be revolutionary, but continue the evolutionary path, writes Eldad Sotnick-Yogev in Mindshare's Original Thinker Series
http://www.mxmindia.com/2014/05/whats-new-on-google-adwords/

Lifebuoy's 'Jump Pump' activity casts positive impact on schoolkids
The simple act has the potential to save millions of lives
http://www.mxmindia.com/2014/05/lifebuoys-jump-pump-activity-casts-positive-impact-on-schoolkids/

INS appoints Shamik Talukder as Head of Revenue Management
Shamik Talukder appointed as Vice President and Head of Revenue Management & Business Development
http://www.mxmindia.com/2014/05/ins-appoints-shamik-talukder-as-head-of-revenue-management/

Jabong to power NBAstore.in in India
Through this partnership, the widest assortment of NBA merchandise will be available in India including the first-ever NBA products for women in the country
http://www.mxmindia.com/2014/05/jabong-to-power-nbastore-in-in-india/

Tata Capital wins big at The Communicator Awards 2014
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications

http://www.mxmindia.com/2014/05/tata-capital-wins-big-at-the-communicator-awards-2014/

Stories on 6th May 14

Ready to take on Amazon
How Flipkart & Snapdeal are preparing to deal with onslaught from global retailer Amazon
http://www.mxmindia.com/2014/05/ready-to-take-on-amazon/

Ogilvy to participate in Kyoorius Awards. Leo Burnett entries in too
The leading creative agency has sent entries for the D&AD-backed Kyoorius Awards staying away from the Creative Abby to be held at Goafest
http://www.mxmindia.com/2014/05/ogilvy-to-participate-in-kyoorius-awards-leo-burnett-entries-in-too/

Ranjona Banerji: No tough questions to Modi
No one has asked Modi tough questions or watched him fumble and then ask some tougher questions. On TV, his interviewers simpered and gazed with adoration, rues Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-no-tough-questions-to-modi/

SH Kelkar awards creative biz to Publicis
Apart from having strong roots in India, the company has successfully forayed into Europe, Middle East, South-East Asia and African markets
http://www.mxmindia.com/2014/05/sh-kelkar-awards-creative-biz-to-publicis/

HDFC Life associates with 'Hawaa Hawaai'
The film features popular young star Saqib Saleem along with national award winner child actor Partho Gupte
http://www.mxmindia.com/2014/05/hdfc-life-associates-with-hawaa-hawaai/

Online railway ticket booking witnesses a spurt
The online booking of railway tickets increased from 3.63 million in March 2013 to 14.02 million in March 2014
http://www.mxmindia.com/2014/05/online-railway-ticket-booking-witnesses-a-spurt/

Dabur unveils campaign around Pudin Hara Fizz
The cooling relief for acidity is the key differentiator for Pudin Hara Fizz
http://www.mxmindia.com/2014/05/dabur-unveils-campaign-around-pudin-hara-fizz/

Mind it! The Boss arrives on Twitter
CA Media Digital's first venture, Fluence - India's leading celebrity digital network, will manage Rajinikanth's digital interests

http://www.mxmindia.com/2014/05/mind-it-the-boss-arrives-on-twitter/

Stories on 5th May 14

The Bang in the Middle theory
The agency has turned two. There is happiness over the way business has been. A candid Q&A with founder captains Prathap Suthan & Naresh Gupta
http://www.mxmindia.com/2014/05/the-bang-in-the-middle-theory/

Kyoorius Awards jury meet now in Mumbai, sessions to be open for public viewing. Digital jury announced
Kyoorius in partnership with D&AD has announced that the 2014 Kyoorius Advertising & Digital Awards jury sessions will be open for public viewing in Mumbai
http://www.mxmindia.com/2014/05/kyoorius-awards-jury-meet-now-in-mumbai-sessions-to-be-open-for-public-viewing-digital-jury-announced/

NDTV Good Times to sport new identity, #LiveYoung
The channel is innovating its programming to reach out to Generation Y
http://www.mxmindia.com/2014/05/ndtv-good-times-to-sport-new-identity-liveyoung/

ASCI upholds 99 ads in Feb '14
CCC upheld 99 out of 136 advertisements in the month of February 2014
http://www.mxmindia.com/2014/05/asci-upholds-99-ads-in-feb-14/

Himalaya unveils first TVC for purifying Neem Scrub
Ad highlights the message "Kab tak bachte rahoge from deep facial impurities" in an 'HD' world
http://www.mxmindia.com/2014/05/himalaya-unveils-first-tvc-for-purifying-neem-scrub/

Live fashionable, urges American Tourister in new TVC
The ad captures the values of today's young adults and their fashionable personalities
http://www.mxmindia.com/2014/05/live-fashionable-urges-american-tourister-in-new-tvc/

Amith Prabhu: What's new that PR folks can offer clients?
We need to take our offering to the next level, writes Amith Prabhu, adding: the key is to help clients to move out from the media relations space to new zones of content, CSR, conferences and consumer outreach

http://www.mxmindia.com/2014/05/amith-prabhu-whats-new-that-pr-folks-can-offer-clients/

Stories on 2nd May 14

Summer Blues: Sales dip for retailers, FMCGs
Future Group, Arvind Brands, Adidas to cut offer days, discounts as sales dip substantially. FMCG sales down too in JFM 2014
http://www.mxmindia.com/2014/05/summer-blues-sales-dip-for-retailers-fmcgs/

Ranjona Banerji: How irresponsible! Dorab Sopariwalla makes a 'wishy-washy' remark on women & lower income groups on NDTV 24x7
On NDTV 24x7 on Thursday night, the NDTV elections expert said: Women vote for the Congress because it is "wishy-washy" and lower income groups also prefer the "wishy-washy"
http://www.mxmindia.com/2014/05/ranjona-banerji-when-dorab-sopariwalla-made-a-wishy-washy-irresponsible-remark-on-women-and-lower-income-groups/

Hari Bhoomi launches edition in Bhopal, second in MP
This is the Hindi daily's second edition from the state and its sixth across the country
http://www.mxmindia.com/2014/05/hari-bhoomi-launches-edition-in-bhopal-second-in-mp/

PRCAI elects new committee; Sharif Rangnekar continues term as President
The association re-elected Sharif D Rangnekar, CEO & Director, Integral PR, for the post of President
http://www.mxmindia.com/2014/05/prcai-elects-new-committee-sharif-rangnekar-continues-term-as-president/

Oxolloxo ropes in Bang in the Middle on debut
Oxolloxo offers a complete range of fashion for women, men and kids including choices for beach wear, maternity wear and plus size wear for women
http://www.mxmindia.com/2014/05/oxolloxo-ropes-in-bang-in-the-middle-on-debut/

Simon says, play it Simple
The idea of Simple Simon was born with one key intent - to hit the market with a 'Simple Stick'
http://www.mxmindia.com/2014/05/simon-says-play-it-simple/

Jabong to target young e-shoppers with 'The Juice'
The new publication by Jabong is targeted at young Indian e-shoppers who are looking for a guide that fulfils their aspirations, making fashion accessible, affordable and attainable
http://www.mxmindia.com/2014/05/jabong-to-target-young-e-shoppers-with-the-juice/

Zee CEO Punit Goenka recipient of  ET's 40 under Forty' awards initiative
Punit Goenka, MD & CEO, ZEEL, received the The Economic Times '40 under Forty' - India's Hottest Business Leaders Award 2014 at a function in Mumbai
http://www.mxmindia.com/2014/05/zee-ceo-punit-goenka-recipient-of-ets-40-under-forty-awards-initiative/

DD Sahyadri to telecast 'Prerna Puraskar 2014'
The show will be a special awards function showcasing the unique bonding between mother-daughter

http://www.mxmindia.com/2014/05/dd-sahyadri-to-telecast-prerna-puraskar-2014/