Wednesday 21 May 2014

Stories on 21st May 14

Sam Balsara on the BJP's Media Magic
Madison World CMD Sam Balsara on masterminding the BJP's media campaign and how mass media is not expensive as it's made out to be
http://www.mxmindia.com/2014/05/sam-balsara-on-the-bjps-media-magic/

PwC study highlights insights on consumer attitudes
The report is part of a series examining insights on consumer attitudes and behaviours in the rapidly changing media and technology landscape
http://www.mxmindia.com/2014/05/pwc-study-highlights-insights-on-consumer-attitudes/

RAPP India's McDElections campaign initiative scores big
The #McDElections campaign is for the launch of two premium burgers - the Grilled Chicken Royale and the McPaneer Royale
http://www.mxmindia.com/2014/05/rapp-indias-mcdelections-campaign-initiative-scores-big/

Tangerine Digital launches analytics-driven content solution
Tangerine Digital has expanded its existing range of services across the content marketing spectrum
http://www.mxmindia.com/2014/05/tangerine-digital-launches-analytics-driven-content-solution/

Genesis Burson-Marsteller announces new leadership developments
India Practice Chairs appointed for Health & Wellness and Brand & Consumer Practices