Tuesday 20 May 2014

Stories on 20th May 14

Nothing wrong in airing Pak content: Punit Goenka
It's Zee's boldest venture thus far: a premium all-India Hindustani GEC with 'Made in Pakistan' (and elsewhere) fictions. An interview with ZEEL MD & CEO Punit Goenka
 http://www.mxmindia.com/2014/05/nothing-wrong-in-airing-pak-content-punit-goenka/

Whirlpool unveils new campaign for frost-free refrigerator
The company is using it as a launch vehicle for the brand's new positioning - 'Designed To Delight'
http://www.mxmindia.com/2014/05/whirlpool-unveils-new-campaign-for-frost-free-refrigerator/

DDB Mudra urges men to teat hair loss via Livon Hair Gain
The new film named 'Sands of Time' builds on the key consumer motivation that "Hair once doesn't come back. I desperately want to hold onto all the hair that is left on my head"
http://www.mxmindia.com/2014/05/ddb-mudra-urges-men-to-teat-hair-loss-via-livon-hair-gain/

Ajit Singh appointed Sales Head at Reliance Broadcast
In his last assignment, he was with Indusind Bank as Deputy Vice President and Business Manager - New Branch Distribution
http://www.mxmindia.com/2014/05/ajit-singh-appointed-sales-head-at-reliance-broadcast/

Katrina endorses campaign for new HR Johnson vertical
Soho Square is the agency on board the H&R Johnson account and they were given the mandate to launch bathrooms in the consumer space
http://www.mxmindia.com/2014/05/katrina-endorses-campaign-for-new-hr-johnson-vertical/

Ranjona Banerji: Modi mania in media
After a massive media event like the announcing of election results, newspapers get a bit lost, notes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-modi-mania-in-media/

TEN Sports to broadcast DFB Cup
The prestigious German football competition will be aired on the TEN Network until 2018
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-dfb-cup/