Stories on 5th May 14

The Bang in the Middle theory
The agency has turned two. There is happiness over the way business has been. A candid Q&A with founder captains Prathap Suthan & Naresh Gupta
http://www.mxmindia.com/2014/05/the-bang-in-the-middle-theory/

Kyoorius Awards jury meet now in Mumbai, sessions to be open for public viewing. Digital jury announced
Kyoorius in partnership with D&AD has announced that the 2014 Kyoorius Advertising & Digital Awards jury sessions will be open for public viewing in Mumbai
http://www.mxmindia.com/2014/05/kyoorius-awards-jury-meet-now-in-mumbai-sessions-to-be-open-for-public-viewing-digital-jury-announced/

NDTV Good Times to sport new identity, #LiveYoung
The channel is innovating its programming to reach out to Generation Y
http://www.mxmindia.com/2014/05/ndtv-good-times-to-sport-new-identity-liveyoung/

ASCI upholds 99 ads in Feb '14
CCC upheld 99 out of 136 advertisements in the month of February 2014
http://www.mxmindia.com/2014/05/asci-upholds-99-ads-in-feb-14/

Himalaya unveils first TVC for purifying Neem Scrub
Ad highlights the message "Kab tak bachte rahoge from deep facial impurities" in an 'HD' world
http://www.mxmindia.com/2014/05/himalaya-unveils-first-tvc-for-purifying-neem-scrub/

Live fashionable, urges American Tourister in new TVC
The ad captures the values of today's young adults and their fashionable personalities
http://www.mxmindia.com/2014/05/live-fashionable-urges-american-tourister-in-new-tvc/

Amith Prabhu: What's new that PR folks can offer clients?
We need to take our offering to the next level, writes Amith Prabhu, adding: the key is to help clients to move out from the media relations space to new zones of content, CSR, conferences and consumer outreach

http://www.mxmindia.com/2014/05/amith-prabhu-whats-new-that-pr-folks-can-offer-clients/