Monday 26 May 2014

Stories on 26th May 14

How advertising helped Modi get on road to PM
Quick views from ad captains Piyush Pandey, Sam Balsara, Prasoon Joshi, Anuraag Khandelwal and brand gurus Jagdeep Kapoor & Harish Bijoor
http://www.mxmindia.com/2014/05/how-advertising-helped-modi-get-on-road-to-pm/

Top FMCG brands gain market share during economic slump
Market leaders like Gillette, Colgate, Dabur Real and Chyawanprash, Godrej's Good Knight and Jyothy Laboratories' Ujala have improved their market share in their core categories over the past one year
http://www.mxmindia.com/2014/05/top-fmcg-brands-gain-market-share-during-economic-slump/

Mindshare bags media mandate of Adlabs Imagica
The WPP agency will be responsible for the media planning and buying for India's first and only international standard theme park that was launched early last year
http://www.mxmindia.com/2014/05/mindshare-bags-media-mandate-of-adlabs-imagica/

Orchard wins mandate to promote 'Meelo Evaru Koteeshwaru' on MAA TV
The agency wins mandate to promote the Telugu version of popular game show format Kaun Banega Crorepati
http://www.mxmindia.com/2014/05/orchard-wins-mandate-to-promote-meelo-evaru-koteeshwaru-on-maa-tv/

Amith Prabhu: The year flew by and we have a brand new government
On the first anniversary of this column, Amith Prabhu lists his three wishes from the government in the sphere of communications
http://www.mxmindia.com/2014/05/amith-prabhu-the-year-flew-by-and-we-have-a-brand-new-government/

Reviewing the Reviews: Scathing 1 to 2.5 stars for Heropanti
Tiger Shroff has been the target of some rather nasty online mauling, notes Deepa Gahlot