Friday 13 February 2015

Stories on 13th Feb '15

The MxM Quiz on Brands & the World Cup
Think you know every stat of the World Cup. Now try these 11 questions about Brands and the Cricket World Cup. Enjoy!
http://www.mxmindia.com/2015/02/the-mxm-quiz-on-brands-the-world-cup/

Rakhshin Patel & Sumantra Sengupta turn majority shareholders of M&C Saatchi Direct & Digital. Agency now called Pi Communications
Pi Communications will be the new identity of M&C Saatchi Direct & Digital as Rakhshin Patel and Sumantra Sengupta assumes majority stake in the agency
http://www.mxmindia.com/2015/02/rakhshin-patel-sumantra-sengupta-turn-majority-shareholders-of-mc-saatchi-direct-digital-agency-now-called-pi-communications/

Shailesh Kapoor: Ranking The World Cups: 1983-2011
After the high of the World Cup 2011 finals, watching any other limited-overs cricket in a stadium seemed pointless, writes Shailesh Kapoor
http://www.mxmindia.com/2015/02/shailesh-kapoor-ranking-the-world-cups-1983-2011/

Ranjona Banerji: The nation wants to know when Barack Obama will answer Times Now! No, really!
In a jingoistic way, it is heartening to see an Indian TV anchor, watched by 1.2 billion people (Goswami hinted at that on Thursday night though I have yet to see it in a Times Now ad) ask questions of the US president with no hope of ever getting an answer, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-the-nation-wants-to-know-when-barack-obama-will-answer-times-now-no-really/

Maxus bags media mandate for ICC Cricket World Cup 2015
A total of 49 matches and 14 participating nations will test their mettle at ICC Cricket World Cup 2015
http://www.mxmindia.com/2015/02/maxus-bags-media-mandate-for-icc-cricket-world-cup-2015/

Airtel highlights parents' role in new product campaign
The TVC also addresses key pain points that customers encounter while managing theirs & their family's mobile plans today
http://www.mxmindia.com/2015/02/airtel-highlights-parents-role-in-new-product-campaign/

RB gets Jacqueline to promote benefits of Scholl Velvet Smooth Express
A TVC featuring brand ambassador Jacqueline Fernandez has recently gone on air, bringing into focus the benefits of the product as opposed to the usual, time-consuming pedicures
http://www.mxmindia.com/2015/02/rb-gets-jacqueline-to-promote-benefits-of-scholl-velvet-smooth-express/

Tata Docomo banks on 'bhalai ki supply' in latest campaign
Offers affordable technology to millennials to connect with family and friends
http://www.mxmindia.com/2015/02/tata-docomo-banks-on-bhalai-ki-supply-in-latest-campaign/

Deepika gives a master-class in oral care for Orbit
The new campaign reinforces the message of oral care where Deepika gives a master-class in healthy oral care habits
http://www.mxmindia.com/2015/02/deepika-gives-a-master-class-in-oral-care-for-orbit/

Lipton Green Tea offers a new shopping experience with TracyLocke
The challenge lay in persuading shoppers on what benefits green tea offers them
http://www.mxmindia.com/2015/02/lipton-green-tea-offers-a-new-shopping-experience-with-tracylocke/

DDB MudraMax-OOH crafts outdoor campaign for South African Tourism
The OOH campaign pans across 14 cities and in languages that resonate with Indian travelers
http://www.mxmindia.com/2015/02/ddb-mudramax-ooh-crafts-outdoor-campaign-for-south-african-tourism/

Tata Docomo banks on 'bhalai ki supply' in latest campaign
Offers affordable technology to millennials to connect with family and friends