Thursday 5 February 2015

Stories on 5th Feb '15

Ghost of IRS mess may force BARC & TAM to co-exist
As BARC gets set for release of its data, TAM says it will not stop releasing its ratings. Meanwhile, industry worries about an encore of the IRS mess
http://www.mxmindia.com/2015/02/ghost-of-irs-may-force-barc-tam-to-co-exist/

AdAge launches in India. Perfect Timing, says editor
The product is thanks to an arrangement between Crain Communications of the United States and The Times of India group here
http://www.mxmindia.com/2015/02/adage-launches-in-india-perfect-timing-says-editor/

JSW Group banks on 'Inner Strength' in new corporate campaign
The campaign personifies strength in self-belief &determination - 'Will of Steel'
http://www.mxmindia.com/2015/02/jsw-group-banks-on-inner-strength-in-new-corporate-campaign/

SAB TV unveils #DigitalDividesSABUnites campaign
The brand film captures the self-inflicted split created in one’s personal life by their extreme affiliation to the digital world
http://www.mxmindia.com/2015/02/sab-tv-unveils-digitaldividessabunites-campaign/

Reebok unveils new campaign 'Be More Human'
The campaign is a rally cry urging one to live up to one's full potential
http://www.mxmindia.com/2015/02/reebok-unveils-new-campaign-be-more-human/

Do Thumbthing, urges flipkart in latest campaign
The Do Thumbthing campaign's focus is to make the Flipkart mobile app the medium of choice when it comes to shopping online