Wednesday 4 February 2015

Stories on 4th Feb '15

Native, and liking it?
Native advtg has been much discussed and debated. Presenting top findings of a study by the Association of National Advertisers, in the US
http://www.mxmindia.com/2015/02/native-and-liking-it/

5 Reasons why all members of the broadcast ecosystem must attend the BARC India roadshows
The BARC CEO tells us why his roadshows are a must-attend for all stakeholders
http://www.mxmindia.com/2015/02/5-reasons-why-all-members-of-the-broadcast-ecosystem-must-attend-the-barc-india-roadshows/

Madison Media wins Viber India media biz
The account will be handled out of the agency's Delhi office
http://www.mxmindia.com/2015/02/madison-media-wins-viber-india-media-biz/

O&M unveils new campaign for Milton
Milton's audience is the intuitive Indian woman who anticipates her family's unspoken needs and goes about solving them
http://www.mxmindia.com/2015/02/om-unveils-new-campaign-for-milton/

Everest Brand Solutions unveils new campaign for Catch
The film shows people coming up with interesting excuses in order to avoid eating boring vegetables
http://www.mxmindia.com/2015/02/everest-brand-solutions-unveils-new-campaign-for-catch/

Sanjeev Kotnala: A lot can happen over a cup of tea
The Wagh Bakri TVC places the brand at a higher pedestal and the imagery is totally contemporary and relevant, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/02/sanjeev-kotnala-a-lot-can-happen-over-a-cup-of-tea/

Edelman Trust Barometer reveals interesting findings about India
India is Second Most Trusting Nation in 2015 Edelman Trust Barometer Findings Despite Global Decline in Trust