Friday 27 February 2015

Stories on 27th Feb '15

Star twinkles as India shines
Expectedly, Star India has hiked World Cup 2015 ad rates after India's performance
http://www.mxmindia.com/2015/02/star-twinkles-as-india-shines/

It's 'Toonami' from Turner India!
Toonami has a significant presence is Asia Pacific across 14 countries
http://www.mxmindia.com/2015/02/its-toonami-from-turner-india/

Kyoorius announces call for entries for 2015 Kyoorius Advertising & Digital Awards
This year, the Kyoorius Advertising & Digital Awards has introduced a series of new categories that acknowledge emerging and under-recognised areas in advertising and digital communication
http://www.mxmindia.com/2015/02/kyoorius-announces-call-for-entries-for-2015-kyoorius-advertising-digital-awards/

Ranjona Banerji: Faulty faculty at journalism schools
All too often, people with minimum or no experience are made heads of departments and what they teach is open to speculation, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-faulty-faculty-at-journalism-schools/

O&M launches new campaign for Center Fresh Endless
Apart from television, the campaign will also be supported on the digital medium including social platforms
http://www.mxmindia.com/2015/02/om-launches-new-campaign-for-center-fresh-endless/

Havas Media wins digital mandate of Ranbaxy's Consumer Healthcare brands
Their 'digital at core' philosophy was impressive and that translated seamlessly in their strategic approach and category understanding
http://www.mxmindia.com/2015/02/havas-media-wins-digital-mandate-of-ranbaxys-consumer-healthcare-brands/

TAM numbers for Hindi & Regional Channels in Week ​8
Presenting TAM data for ​​Week ​8​ (​February 15-21, 2015) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2015/02/tam-numbers-for-hindi-regional-channels-in-week-%e2%80%8b8/

Fourth Dimension to partner PT Sakthi awards
Chennai-based Fourth Dimension to be exclusive adsales partner for the annual Puthiya Thalaimurai Sakthi awards