Tuesday 15 December 2015

Stories on 15th Dec '15

Digitisation Dhamaka in 3 years
DTH and MSOs to gain Rs 4.8kcr post investing Rs 22k crore. The govt and broadcasters to gain Rs 10kcr sans investments
http://www.mxmindia.com/2015/12/digitisation-dhamaka-in-3-years/

Ranjona Banerji: How the media stopped being Modi-managed and was kicked into thinking for itself
As writers and intellectuals began returning old awards and protesting against an atmosphere of "intolerance" caused by proponents of Hindutva, this caused a massive problem for the pro-BJP section of the media. It could not ignore the protests completely, although many journalists had no qualms in admitting that they had never heard of many of the writers - to no one's surprise. But then the film world also got into the act and all hell broke loose, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-how-the-media-stopped-being-modi-managed-and-was-kicked-into-thinking-for-itself/

Clear Channel Mudra rebranded to Ignite Mudra
Gour Gupta of Tribes acquires Clear Channel India’s stake. DDB Mudra Group to continue as a minority stakeholder in the JV
http://www.mxmindia.com/2015/12/clear-channel-mudra-rebranded-to-ignite-mudra/

Sudhir Menon & Atul Hegde join hands to launch Rainmaker Ventures
A unique establishment that will aim to invest capital and wholly mentor early stage start-ups
http://www.mxmindia.com/2015/12/sudhir-menon-atul-hegde-join-hands-to-launch-rainmaker-ventures/

Dentsu Webchutney appoints Gaurav Soi as EVP
With more than 15 years of experience, Soi has worked with agencies including The Grey Group (Mumbai), Ambience Publicis, Metal Communications and most recently Havas Worldwide
http://www.mxmindia.com/2015/12/dentsu-webchutney-appoints-gaurav-soi-as-evp/

FreeCharge Launches '#ReverseTheCharge' Campaign
The TVC is in Hindi and translated in other regional languages such as Tamil, Telugu and Kannada to strengthen brand awareness
http://www.mxmindia.com/2015/12/freecharge-launches-reversethecharge-campaign/

Ivor Soans takes charge of Editorial Services at Spiral Content
Spiral Content is building tools and adding expertise to help brands become publishers. They launched a content marketplace - Scatter - in end January 2014