Thursday 24 December 2015

Stories on 24th Dec '15

Top 5 "Gamechangers" on Hindi GECs in 2015
Most new launches failed to get going in the year, many of them wrapping up even before the year ends, writes Shailesh Kapoor
http://www.mxmindia.com/2015/12/top-5-gamechangers-on-hindi-gecs-in-2015/

Dear MxM by Jaisurya Das: Why is there such a schism between the ethics of journalism taught in schools, and the journalism practised in the real world?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-why-is-there-such-a-schism-between-the-ethics-of-journalism-taught-in-schools-and-the-journalism-practised-in-the-real-world/

Motivator motivates Mohandas to move in as Client Leader
He joins the GroupM agency from Percept Media
http://www.mxmindia.com/2015/12/motivator-motivates-mohandas-to-move-in-as-client-leader/

DDB Mudra dreams up campaign for SBI home loans
The new ad campaign for SBI targets aspiring young home owners
http://www.mxmindia.com/2015/12/ddb-mudra-dreams-up-campaign-for-sbi-home-loans/

The agency came first! Chicken major SH Group catches Bang in the Middle for retail venture
Bang in the Middle has already started work on the identity and campaign for the launch
http://www.mxmindia.com/2015/12/the-agency-came-first-chicken-major-sh-group-catches-bang-in-the-middle-for-retail-venture/

Merry Christmas. See you on Monday, Dec 28
Our office is closed tomorrow, December 25, on account of Christmas