Friday 18 December 2015

Stories on 18th Dec '15

Key Trends in Digital and Analytics: PwC
From cashless transactions and analytics as a service to RFID and 4G... Presenting key trends in digital and analytics by PwC's Sudipta Ghosh
http://www.mxmindia.com/2015/12/key-trends-in-digital-and-analytics-pwc/

MEC is GoDaddy's Global Media AOR
After working with MEC in India and the UK from March 2014, GoDaddy expands its relationship to include all global markets
http://www.mxmindia.com/2015/12/mec-is-godaddys-global-media-aor/

Scarecrow renders a motivational anthem for U.P. Warriors
It is sung by noted singer Divya Kumar along with Jaspreet Singh Kohli
http://www.mxmindia.com/2015/12/scarecrow-renders-a-motivational-anthem-for-u-p-warriors/

Cut The Crap unveils radio campaign for Iba halal care products
Iba, India's first halal cosmetics, needed to communicate their point of difference from all the other cosmetic brands in the market
http://www.mxmindia.com/2015/12/cut-the-crap-unveils-radio-campaign-for-iba-halal-care-products/

Zumi Army arrives to popularise 'MyVodafone App'
It enables users to enjoy a holistic customer experience - seamless login, intuitive and customised interface for post-paid/prepaid and non-Vodafone customers
http://www.mxmindia.com/2015/12/zumi-army-arrives-to-popularise-myvodafone-app/

United Mediaworks-K Sera Sera merger to fuel growth in in-cinema advertising
The two companies have set aside Rs 100 crore as investment and are eyeing 25% marketshare in the digital cinema technology segment over the next two years