Tuesday 1 December 2015

Stories on 1st Dec '15

Sounding out Brands, musically
Upclose with Rajeev Raja, soundsmith and founder, BrandMusiq on the HDFC Bank musical logo & the world of sonic branding
http://www.mxmindia.com/2015/12/sounding-out-brands-musically/

Ranjona Banerji: This "selfie" craze only takes this perversion of journalism integrity to a newer level of nuttiness
We are not friends with the people we interview, write about, observe. We may be friendly, they may be friendly. But unless we are aloof, we fail our readers and viewers. This rule is the same regardless of whether you're a political or a glamour journalist, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-this-selfie-craze-only-takes-this-perversion-of-journalism-integrity-to-a-newer-level-of-nuttiness/

Madison IES executes innovation on World Toilet Day
The event saw important facts about the necessity of toilets being discussed
http://www.mxmindia.com/2015/12/madison-ies-executes-innovation-on-world-toilet-day/

DDB Mudra West appoints Kunj Shah as Group Creative Director
Kunj will be based out of the agency's office in Mumbai
http://www.mxmindia.com/2015/12/ddb-mudra-west-appoints-kunj-shah-as-group-creative-director/

Dentsu Mama Lab partners with ActionAid for short film
Sometimes, the first step is just in getting a conversation started. Just what @ActionAidIndia has done through its film, The Water Wives
http://www.mxmindia.com/2015/12/dentsu-mama-lab-partners-with-actionaid-india-for-a-short-film/

F/Nazca Saatchi & Saatchi design creative campaign for Next Awards
Getty Images partners with Next Photographer Award for the second year running
http://www.mxmindia.com/2015/12/fnazca-saatchi-saatchi-design-creative-campaign-for-next-awards/

Nitin Mantri & Avian Media conferred top honours at ICCO Global Awards 2015
The ICCO Global PR Awards benchmark the finest excellence in PR, and is globally recognised by 33 PR trade associations across the world