Wednesday 2 December 2015

Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space