MxM Mondays: Why do marketers not spend enough on digital media?
While spends may be shifting to digital globally, in India, television and print still rule. Sigh
http://www.mxmindia.com/2012/08/mxm-mondays-why-do-marketers-not-spend-enough-on-digital-media/
It's Bloomberg TV India from today
The business news channel has dropped the 'U' from its name with effect from today...
http://www.mxmindia.com/2012/08/its-bloomberg-tv-india-from-today/
Ranjona Banerji: Plagiarism... a common affliction with senior journalists
Get someone junior to do the leg work because you're so busy being a celebrity, obviously you don't have the time to do it yourself
http://www.mxmindia.com/2012/08/plagiarism-a-common-affliction-with-senior-journalists/
Mediaah! History will also record Zakaria as a plagiarist
Fareed Zakaria's act of plagiarising from a New Yorker article is unfortunate, though not the first by a high profile editor
http://www.mxmindia.com/2012/08/mediaah-history-books-will-also-record-zakaria-as-a-plagiarist/
Karbonn Mobiles mandates Taproot for its creatives
Taproot to devise a unique communication strategy to strengthen the brand imagery of Karbonn Mobiles in the domestic and global telecom market
http://www.mxmindia.com/2012/08/karbonn-mobiles-mandates-taproot-for-its-creatives/
L&K strengthens top deck with Rana Barua as COO
Other than Mr Barua, Samir Datar and Amardeep Singh have joined as Senior VP Strategic Planning and Chief Creative Officer (North & East) respectively
http://www.mxmindia.com/2012/08/law-kenneth-strengthens-top-deck-with-rana-barua-as-coo/
Dheeraj Sinha to head planning @ Grey
He will head planning for South and South East Asia
http://www.mxmindia.com/2012/08/dheeraj-sinha-to-head-planning-grey/
LifeCell appoints Edelman for PR
Mandate aimed at increasing concept awareness and market penetration
http://www.mxmindia.com/2012/08/lifecell-appoints-edelman-for-pr/
The Anchor: 5 things to change in social media advertising
Brands on social media are akin to your friends. There is a reason you follow brands and hence, they hence should engage with you as your friends would, says Krishna Kumar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-change-in-social-media-advertising/
Anil Thakraney | 18 Again: A question of ethics
The main issue however is this: Should mass media be used to promote such a deeply personal product?
http://www.mxmindia.com/2012/08/anil-thakraney-18-again-a-question-of-ethics/
AdStrat: Chill Out Surprise
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/ad-strat-chill-out-surprise/
Gangs of Wasseypur 2: Too long, too violent!
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/08/gangs-of-wasseypur-2-too-long-too-violent/
