Community Radio: On air, with a heart
... and here to stay as operators are optimistic about government policies (though they would like a reduction in the spectrum fee)
http://www.mxmindia.com/?p=28833
A year of glittery success for UTV Stars
UTV Stars emphasizes on original content to resonate with the audience, says the channel's business head Nikhil Gandhi
http://www.mxmindia.com/?p=28832
1 in 4 online mins spent on social networking in June
Google sites, Facebook and Yahoo! Sites Lead as Top Destinations in India, reports comScore Media Metrix
http://www.mxmindia.com/?p=28877
Mediaah! | Ratings controversy: Too little too late
The crisis thanks to NDTV taking TAM and its principals to court is the biggest that Indian commercial television has faced thus far. The six action points are too little, too late, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=28862
Reviewing the Reviews: Ek Tha Tiger
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=28829
AdStrat: 6 Days Mahabachat
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=28828
Sunil Punjabi is India Business Head for SPT Networks
Overseeing the day-to-day management of the channels, Mr Punjabi will develop business opportunities and channel equity
http://www.mxmindia.com/?p=28830
The Anchor: Dr Subho Ray on why the clampdown on SMSes is not the best way to maintain law & order
It's revenue loss for advertisers, information loss for subscribers, and is just throwing the baby out with the bath water
http://www.mxmindia.com/?p=28825
Anil Thakraney: The credibility letdown
Fareed Zakaria's credibility has taken a body blow following this incident. Why would I trust his writing ever again? How can I be sure he hasn't played another mischief? What good is a journo minus credibility?
http://www.mxmindia.com/?p=28827
Ranjona Banerji: Shooting the messenger
Yes, panic can spread through a mass communication system but stopping the system will not stop the panic. Humans have been victims of mass panic as long as they've been human and will use whatever means possible
http://www.mxmindia.com/?p=28831
Debrief: Lazy creative work, BlackBerry
When the slogan is weak, it's all left to the interpretation, which has to dazzle, else the ad is sunk
http://www.mxmindia.com/?p=28826
