Monday 6 August 2012

Stories on 6th Aug


MxM Mondays 2 | What ails media education?
Much needs to be done to improve the quality of media education in India, a cross-section of the fraternity tells MxMIndia
http://www.mxmindia.com/2012/08/mxm-mondays-2-what-ails-media-education/

INMA to address 'Complexity Advantage' at Sixth Annual Conference
This year’s theme - Complexity Advantage - would discuss driving readership and circulation
http://www.mxmindia.com/2012/08/inma-to-address-complexity-advantage-at-sixth-annual-conference/

Triton understands the soul of India: Renton D'Sousa
In a candid chat, Renton D'Sousa, National Director - Creative & Strategy, Triton discusses his future goals and additional responsibilities
http://www.mxmindia.com/2012/08/triton-understands-the-soul-of-india-renton-dsousa/

Mumbai completes 50% digitization target
Mumbai has an estimated requirement of 34.85 lakh STBs, and so far 17.07 lakh STBs have been installed
http://www.mxmindia.com/2012/08/mumbai-completes-50-digitization-target/

Family and well-wishers bid farewell to V Ramani
Family and friends held a prayer meeting to pay their final tribute to the man who championed the cause of digital media
http://www.mxmindia.com/2012/08/family-and-wellwishers-bid-farewell-to-v-ramani/

Reviewing the Reviews: Critics snigger at Jism 2
Deepa Gahlot found most reviews decrying the lack of sufficiently high heat quotient in Jism 2
http://www.mxmindia.com/2012/08/reviewing-the-reviews-critics-snigger-at-jism-2/

AdStrat: Recurring Savings Plan by Birla Sun Life Asset Management Co Ltd
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/adstrat-recurring-savings-plan-by-birla-sun-life-asset-management-co-ltd/

Pulp Strategy launches Augmented Reality app
The application is currently available for Android and Iphone users and is an excellent way to add digital content to printed media
http://www.mxmindia.com/2012/08/pulp-strategy-launches-augmented-reality-app/

Star channels launch on IPTV Swiss Operator - Sunrise
The Indian entertainment pack includes the premium flagship channels from the Star Network - Star Plus, Star Gold and Vijay TV
http://www.mxmindia.com/2012/08/star-channels-launch-on-iptv-swiss-operator-sunrise/

The Anchor: 5 ways mobile videos can become an ideal tool for marketers
Salman Hussain on how marketers can make great use of mobile videos as an effective tool to reach out
http://www.mxmindia.com/2012/08/the-anchor-5-ways-mobile-videos-can-become-an-ideal-tool-for-marketers/

Anil Thakraney: Goofy newspaper desk
There's no point looking for logical explanations to justify what is carelessness, writes Anil Thakraney on grammar goof-ups in newspapers
http://www.mxmindia.com/2012/08/anil-thakraney-goofy-newspaper-desk/

Ranjona Banerji: When Boria Majumdar went ballistic on Vikas Krishan
... and India demanded answers on Times Now. But other channels and sportspersons were not as outraged, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-when-boria-majumdar-went-ballistic-on-vikas-krishan/