IRS will see a technology leap: Prashant Singh, MD-Media, Nielsen India
Happy to have bagged the contract, Nielsen India is getting set to work on the readership study
http://www.mxmindia.com/?p=29740
We will not mess with what's working wonderfully: Rohit Ohri
Hours after the news of the 51 per cent stake acquisition, Dentsu India executive chairman spoke to MxMIndia on what the deal means for Dentsu, and how the agency is galloping ahead in the country
http://www.mxmindia.com/?p=29769
Rahul Kansal: No shortcuts and stereotypes with TAPROOT!
BCCL Executive President Rahul Kansal on what makes the team of Agnello Dias and Santosh Padhi outstanding and why the Dentsu association will be a win-win for both
http://www.mxmindia.com/?p=29817
Pops on the Rise & Rise of Aggie & Paddy
Adland veteran KV 'Pops' Sridhar looks back at the career path of Agnello Dias and Santosh Padhi, the stars who are blazing even brighter in the limelight
http://www.mxmindia.com/?p=29738
Anil Thakraney:Talent & values rewarded
It's a win-win marriage. Dentsu, which is not a name one usually associates with sparkling creative work, has bought itself a nice creative powerhouse. Taproot gets the scale, the logistics and the bucks they need
http://www.mxmindia.com/?p=29734
What would make an entrepreneur sell?
With Taproot selling 51 percent stake to a transnational advertising agency less than four years after it was set up, we spoke to a cross-section of people in the know, on when is the time right for an entrepreneur to sell out
http://www.mxmindia.com/?p=29739
The Complete Story: Win-win for Dentsu,Taproot; big loss for WPP
From yesterday: All the answers to why did Agnello Dias and Santosh Padhi choose Dentsu over WPP? How much money did they make? And what will the equations be with Rohit Ohri?
http://www.mxmindia.com/2012/08/win-win-for-dentsu-aggie-paddy-big-loss-for-wpp/
The Anchor: 10 TAPROOT! TVCs that you want to watch over and over again
It’s not just TVCs that the Boys are known for, but this list by A N Chorrea looks at the work that got them to be the most courted creative hotshop in the country.
http://www.mxmindia.com/?p=29733
WPP moves New York Supreme Court for dismissal of NDTV lawsuit
WPP has moved the Supreme Court of the State of New York for dismissal of a complaint filed by NDTV. The motion will be taken up for hearing on September 13
http://www.mxmindia.com/?p=29737
Carat retains BMW India media AOR
Carat retains BMW India account which also saw ZO, Maxus and BPN in the pitch process
http://www.mxmindia.com/?p=29764
Paritosh Joshi | Digitization's best kept secret
Remember the days when Doordarshan would provide signals without an intermediary? As many 30 million homes still watch TV that way, note Paritosh Joshi
http://www.mxmindia.com/?p=29735
Shailesh Kapoor | The all-important C-Word
In this maddening age of weekly ratings, there is a word that is hugely under-rated and way more important than differentiator, positioning and strategy, writes Shailesh Kapoor in the 'TV Trail'
http://www.mxmindia.com/?p=29736
Ranjona Banerji: Was TV news reckless in covering 26/11?
Ranjona Banerji on the Supreme Court indictment of the coverage by news channels
http://www.mxmindia.com/?p=29801
Happy to have bagged the contract, Nielsen India is getting set to work on the readership study
http://www.mxmindia.com/?p=29740
We will not mess with what's working wonderfully: Rohit Ohri
Hours after the news of the 51 per cent stake acquisition, Dentsu India executive chairman spoke to MxMIndia on what the deal means for Dentsu, and how the agency is galloping ahead in the country
http://www.mxmindia.com/?p=29769
Rahul Kansal: No shortcuts and stereotypes with TAPROOT!
BCCL Executive President Rahul Kansal on what makes the team of Agnello Dias and Santosh Padhi outstanding and why the Dentsu association will be a win-win for both
http://www.mxmindia.com/?p=29817
Pops on the Rise & Rise of Aggie & Paddy
Adland veteran KV 'Pops' Sridhar looks back at the career path of Agnello Dias and Santosh Padhi, the stars who are blazing even brighter in the limelight
http://www.mxmindia.com/?p=29738
Anil Thakraney:Talent & values rewarded
It's a win-win marriage. Dentsu, which is not a name one usually associates with sparkling creative work, has bought itself a nice creative powerhouse. Taproot gets the scale, the logistics and the bucks they need
http://www.mxmindia.com/?p=29734
What would make an entrepreneur sell?
With Taproot selling 51 percent stake to a transnational advertising agency less than four years after it was set up, we spoke to a cross-section of people in the know, on when is the time right for an entrepreneur to sell out
http://www.mxmindia.com/?p=29739
The Complete Story: Win-win for Dentsu,Taproot; big loss for WPP
From yesterday: All the answers to why did Agnello Dias and Santosh Padhi choose Dentsu over WPP? How much money did they make? And what will the equations be with Rohit Ohri?
http://www.mxmindia.com/2012/08/win-win-for-dentsu-aggie-paddy-big-loss-for-wpp/
The Anchor: 10 TAPROOT! TVCs that you want to watch over and over again
It’s not just TVCs that the Boys are known for, but this list by A N Chorrea looks at the work that got them to be the most courted creative hotshop in the country.
http://www.mxmindia.com/?p=29733
WPP moves New York Supreme Court for dismissal of NDTV lawsuit
WPP has moved the Supreme Court of the State of New York for dismissal of a complaint filed by NDTV. The motion will be taken up for hearing on September 13
http://www.mxmindia.com/?p=29737
Carat retains BMW India media AOR
Carat retains BMW India account which also saw ZO, Maxus and BPN in the pitch process
http://www.mxmindia.com/?p=29764
Paritosh Joshi | Digitization's best kept secret
Remember the days when Doordarshan would provide signals without an intermediary? As many 30 million homes still watch TV that way, note Paritosh Joshi
http://www.mxmindia.com/?p=29735
Shailesh Kapoor | The all-important C-Word
In this maddening age of weekly ratings, there is a word that is hugely under-rated and way more important than differentiator, positioning and strategy, writes Shailesh Kapoor in the 'TV Trail'
http://www.mxmindia.com/?p=29736
Ranjona Banerji: Was TV news reckless in covering 26/11?
Ranjona Banerji on the Supreme Court indictment of the coverage by news channels
http://www.mxmindia.com/?p=29801
