Thursday 2 August 2012

Stories on 2nd Aug


Broadcasters set to mix ideas & business @ITF
The two-day Indian Television Fest on Nov 2 & 3 in Goa aims at getting the fraternity together to network and exchange ideas
http://www.mxmindia.com/2012/08/broadcasters-set-to-mix-ideas-with-business-itf/

BARC next announcement in 2-3 weeks: Punit Goenka
BARC chairman Punit Goenka indicates that the committee of eminent experts is being constituted and an announcement will be made in two or three weeks
http://www.mxmindia.com/2012/08/barc-next-announcement-in-2-3-weeks-punit-goenka/

Government mulls probe against TAM after complaints
Several broadcasting firms and advertising agencies say this has only established what has been an "open secret" in the industry, but this could be an opportunity to set things right
http://www.mxmindia.com/2012/08/government-mulls-probe-against-tam-after-complaints/

Bata calls for a creative partner
Bata India has invited agencies to handle its creative mandates. The account size is estimated to be Rs8-10 crores
http://www.mxmindia.com/2012/08/bata-calls-for-a-creative-partner/

Industry remembers V Ramani's path-breaking work
Peers and friends remember V Ramani as a true champion of the digital media, long before most others in the industry
http://www.mxmindia.com/2012/08/obituary-industry-remembers-v-ramani-for-his-path-breaking-work/

Gagan Narang's Bronze may well win him endorsements
With this win, Narang joins the growing list of noncricket sports personalities whose value of endorsements have got a boost each time they clinch an Olympics medal
http://www.mxmindia.com/2012/08/bulls-eye-gagan-narangs-bronze-may-well-win-him-endorsements/

Paritosh Joshi: Not another piece about the Ratings Battle
So what is it? Click on to read Paritosh Joshi's weekly column on the business of media, measurement and research
http://www.mxmindia.com/2012/08/paritosh-joshi-not-another-piece-about-the-ratings-battle/

The Anchor: Viren Popli on 5 things mobile advertising in India should adopt
No matter how interesting the idea... If the technology doesn't deliver, neither will the message, says Viren Popli
http://www.mxmindia.com/2012/08/the-anchor-viren-popli-on-5-things-mobile-advertising-in-india-should-adopt/

New series/Relative Values | We are professionals first: Divya and Yogesh Radhakrishnan
We start the series featuring sister Divya and brother Yogesh Radhakrishan who believe that it's possibly to work without relationships getting in the way... by being mature professionals
http://www.mxmindia.com/2012/08/new-seriesrelative-values-we-are-professionals-first-divya-and-yogesh-radhakrishnan/

Ranjona Banerji: Any more skilling and I'm killing myself!
Right now though, I'm worried about the management jargon that enters the mainstream by the "backside"
http://www.mxmindia.com/2012/08/ranjona-banerji-any-more-skilling-and-im-killing-myself/

Debrief: Reliance Comm: Girlfriend from hell
Reliance needs to ask Anushka Sharma to tone things down. Sooner the better. Let her be spunky, not offensive
http://www.mxmindia.com/2012/08/debrief-reliance-comm-girlfriend-from-hell/