Thursday 14 February 2013

Stories on 14th Feb '13

Growth mantras beckon delegates at IMC 2013
The Indian Magazine Congress, set to begin in Mumbai from today, has great speaker line-up and is a not-to-be-missed event
http://www.mxmindia.com/?p=41567


Hero exits cricket, game poorer by approx 1.2k cr a year
Hero MotoCorp goes off cricket pitch, leaves game poorer by around Rs 1,200 crore per year
http://www.mxmindia.com/?p=41522


Discovery partners India Today to launch channel mag
Discovery Networks Asia-Pacific & the India Today Group have partnered to launch Discovery Channel Magazine in India in mid-2013
http://www.mxmindia.com/?p=41528


CIRA Media to launch 4 Eng music channels, appoints Aidem for sales
A part of Ankh Media, Cira Media will launch four English music TV channels with Aidem as its exclusive partner for media sales
http://www.mxmindia.com/?p=41531


Lowe Lintas Chennai bags Apollo Hospitals
Lowe Lintas Chennai has started 2013 by winning the national mandate for Apollo Hospitals, covering all of Apollo's health-care verticals (barring insurance)
http://www.mxmindia.com/?p=41560


Sachin Das Burma joins Draftfcb Ulka in Delhi
Sachin Das Burma has joined the Delhi office of Draftfcb Ulka Advertising as a Group Creative Director
http://www.mxmindia.com/?p=41532


Debrief: McDonald's: Jaasti spice mangta!
It's a relevant insight; spicing up of news ties in naturally with the McSpicy burger. Therefore even if McDonald's had chosen not to show the burger, the communication still works
http://www.mxmindia.com/?p=41527


Media & Entertainment adspend to pick up in 2H13: India Ratings
After a sluggish spell, ad spends in the M&E sector are likely to pick up, says India Ratings' report on the 2013 outlook
http://www.mxmindia.com/?p=41559


Krayon executes Horlicks Mission Exams 2013
EduMedia's vertical Krayon conducted 'Horlicks Mission Exams 2013' in Mumbai recently, a campaign aimed at combating exam stress
http://www.mxmindia.com/?p=41529


Tinkle Special Digest for Hindi hinterland
The 80-page Tinkle Special Digest in Hindi will debut in March
http://www.mxmindia.com/?p=41530


Comics are serious business at 2nd Comic Con India awards
The second Comic Con India Awards honoured and felicitated the best Indian comics and comics creators of 2012 on February 7 in New Delhi. Comic Con India Awards is an initiative of Comic Con India, which was established in 2011
http://www.mxmindia.com/?p=41558


IBN Network presents 5th edition of Citizen Journalist Awards
The awards, to be given on March 2, honour individuals who are determined to uncover the truth, expose injustice, change the system, and help create a better India
http://www.mxmindia.com/?p=41523


ANCHOR | One Big Idea by Ashish Jalan
To excel, we need to attract professional strategic thinkers
http://www.mxmindia.com/?p=41521


ANCHOR | One Big Idea by Harshad Jain
The industry is moving towards music plus
http://www.mxmindia.com/?p=41520