Thursday 21 February 2013

Stories on 21st Feb '13

Ogilvy's Sabnavis: 'The basics don't change'
It's a familiar litany - talent is still the biggest challenge. But much else is different for Ogilvy and Madhukar Sabnavis, as MxMIndia finds out
http://www.mxmindia.com/?p=42023

Pepsi plans Rs 150-cr IPL splash to take on Coca-Cola
It's a revival of cola wars as PepsiCo plans Rs 150-crore IPL splash to take on Coca-Cola
http://www.mxmindia.com/?p=42050

Paritosh Joshi: When is a TV no longer a TV?
With his 'Smart TV' turning smart thanks to internet connectivity, Paritosh Joshi discovers a whole new world of television
http://www.mxmindia.com/?p=42034

Media biggies in Odisha tomorrow for M&E conclave
The one-day conference, to be attended by the stalwarts of media industry, will be organised by Odiya daily Sambad
http://www.mxmindia.com/?p=42021

Leo Burnett creates TVC for Samsung Galaxy Grand
The TVC will be aired across Hindi and English entertainment and movie channels
http://www.mxmindia.com/?p=42018

DeBrief: Quikr.com: Madness pays
Much-needed outrageous advertising will quickly get Quikr.com into the consumer mindspace, writes Anil Thakraney
http://www.mxmindia.com/?p=42033

Elephant refreshes Lacto Calamine
Elephant Strategy + Design refreshed Piramal Healthcare’s Lacto Calamine which has a 25-year history and equity as a trusted skincare solution
http://www.mxmindia.com/?p=42079

Vh1 India and Hungama launch app for Facebook
Powered by Hungama.com, Vh1 Pulse is a music streaming application on Facebook which will enable fans to listen to Vh1's picks of international music
http://www.mxmindia.com/?p=42022

One97 expands board; appoints CFO
Raj Ahuja from Star India joins as the CFO, and Vivek Gour, CEO Air Works, joins the board
http://www.mxmindia.com/?p=42020

ANCHOR | One Big Idea by Agnello Dias
Uniform fee structure is the need of the hour
http://www.mxmindia.com/?p=42019

ANCHOR | One Big Idea by Zafar Rais
Choosing the right platform  for optimum outreach
http://www.mxmindia.com/?p=42017