It's the time to go digital!
With digitization the mantra of the times, digital archiving of media libraries is now in focus
http://www.mxmindia.com/?p=40894
BusinessWorld turns fortnightly
The magazine, which had turned weekly in 1999, will also see a change in its physical dimensions and design
http://www.mxmindia.com/?p=40890
Aidem to invest in tech forays post eBus jv cashout
Media logistics company IMD, headquartered in London, has acquired the eBUS- Aidem Media Network, creating a substantial global footprint, with a combined local presence across major countries in Europe and Asia-Pacific
http://www.mxmindia.com/?p=40893
Ignitee bags digital duties of American Swan
Ignitee Digital Services has been signed on as the digital marketing partner by American Swan, the global online and lifestyle brand owned by The American Swan Lifestyle Company
http://www.mxmindia.com/?p=40892
Meet the IAA Awardwinners-2 | Every year is action-packed: Anil Dua
Anil Dua, Senior Vice President - Marketing and Sales, Winner - marketer of the year - 2-wheeler
http://www.mxmindia.com/?p=40887
Meet the IAA Awardwinners-3 | Differentiation is not enough: Gayatri Yadav
That Star India had a brilliant run in 2012 was proved once again when the broadcast major was declared winner in Marketer of the Year: Media & Entertainment category at the inaugural IAA Leadership Awards held recently in Mumbai
http://www.mxmindia.com/?p=40889
Debrief: Britannia NutriChoice: Welcome to medieval times!
No issues on the communication. My problem is with the treatment. I think feminists should take offence at this one, it takes us back to the dark ages, when man was believed to be superior to woman
http://www.mxmindia.com/?p=40885
Ranjona Banerji: Everyone on Times Now wants to be an Arnab Goswami
Ranjona Banerji on how editorialising on a TV channel can be dangerous + the effect of newsrooms not hiring anyone over the age of 45
http://www.mxmindia.com/?p=40895
AdStrat: Tactical ad from 99acres
Every Monday, AdStrat looks at the strategy that went into the making and exectution of a creative work
http://www.mxmindia.com/?p=40772
Dentsu Digital launches mobile marketing platform iButterfly
The iButterfly application, which has won many industry awards, creates a virtual environment where marketers can push branded messages or promotional information to their target audience by transforming simple content into colourful virtual butterflies
http://www.mxmindia.com/?p=40891
Anchor | One Big Idea by Kanika Mathur
Coming soon - the reign of the consumer
http://www.mxmindia.com/?p=40883
Anchor | One Big Idea by Sanjay Shah
OOH needs to demonstrate accountability, measurability, and ROI
http://www.mxmindia.com/?p=40884
With digitization the mantra of the times, digital archiving of media libraries is now in focus
http://www.mxmindia.com/?p=40894
BusinessWorld turns fortnightly
The magazine, which had turned weekly in 1999, will also see a change in its physical dimensions and design
http://www.mxmindia.com/?p=40890
Aidem to invest in tech forays post eBus jv cashout
Media logistics company IMD, headquartered in London, has acquired the eBUS- Aidem Media Network, creating a substantial global footprint, with a combined local presence across major countries in Europe and Asia-Pacific
http://www.mxmindia.com/?p=40893
Ignitee bags digital duties of American Swan
Ignitee Digital Services has been signed on as the digital marketing partner by American Swan, the global online and lifestyle brand owned by The American Swan Lifestyle Company
http://www.mxmindia.com/?p=40892
Meet the IAA Awardwinners-2 | Every year is action-packed: Anil Dua
Anil Dua, Senior Vice President - Marketing and Sales, Winner - marketer of the year - 2-wheeler
http://www.mxmindia.com/?p=40887
Meet the IAA Awardwinners-3 | Differentiation is not enough: Gayatri Yadav
That Star India had a brilliant run in 2012 was proved once again when the broadcast major was declared winner in Marketer of the Year: Media & Entertainment category at the inaugural IAA Leadership Awards held recently in Mumbai
http://www.mxmindia.com/?p=40889
Debrief: Britannia NutriChoice: Welcome to medieval times!
No issues on the communication. My problem is with the treatment. I think feminists should take offence at this one, it takes us back to the dark ages, when man was believed to be superior to woman
http://www.mxmindia.com/?p=40885
Ranjona Banerji: Everyone on Times Now wants to be an Arnab Goswami
Ranjona Banerji on how editorialising on a TV channel can be dangerous + the effect of newsrooms not hiring anyone over the age of 45
http://www.mxmindia.com/?p=40895
AdStrat: Tactical ad from 99acres
Every Monday, AdStrat looks at the strategy that went into the making and exectution of a creative work
http://www.mxmindia.com/?p=40772
Dentsu Digital launches mobile marketing platform iButterfly
The iButterfly application, which has won many industry awards, creates a virtual environment where marketers can push branded messages or promotional information to their target audience by transforming simple content into colourful virtual butterflies
http://www.mxmindia.com/?p=40891
Anchor | One Big Idea by Kanika Mathur
Coming soon - the reign of the consumer
http://www.mxmindia.com/?p=40883
Anchor | One Big Idea by Sanjay Shah
OOH needs to demonstrate accountability, measurability, and ROI
http://www.mxmindia.com/?p=40884
