Wednesday 20 February 2013

Stories on 20th Feb '13

Prime, Love and Talking Business with Anand Chakravarthy
The Big CBS business head talks about the Hindi feed gambit and his plans for English entertainment
http://www.mxmindia.com/?p=41932

Great Guns @ Equinox optimistic about India
Production firms Great Guns and Equinox announced a joint venture in India recently, uniting the strengths of both production houses in their respective territories
http://www.mxmindia.com/?p=41927

SRK gets KKR CEO Venky Mysore to also helm 'Red Chillies'
Shahrukh Khan's 'Red Chillies' appoints Venky Mysore as CEO
http://www.mxmindia.com/?p=41960

Madison Media Group wins Ruchi Soya AOR
Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 30 crores
http://www.mxmindia.com/?p=41986

Digital is changing the publishing game: IMC panel
No longer an option, going digital for publications is now a question of how, and how best, to reach and satisfy consumers
http://www.mxmindia.com/?p=41926

India TV Yuva Awards honour the rising stars
The winners were decided on the basis of a stringent process of nominations through a nationwide research by a well known research agency followed by audience votes
http://www.mxmindia.com/?p=41972

IMC 2013: E-commerce, the way to meet digital challenge
Every brand is faced with tackling the digital conundrum. Some tips on how India can keep pace globally, from Gruner + Jahr's Stefan Gneuss
http://www.mxmindia.com/?p=41933

Changes in Creative Abby for 2013
This year the Abby Entry Form that has been uploaded has many new changes and additions. Some sub-categories have been added and a brand new vertical has been added
http://www.mxmindia.com/?p=41924

Big Magic International strengthens reach in Canada
RBNL's Big Magic has announced a strategic distribution tie-up with Telus and Cogeco
http://www.mxmindia.com/?p=41925

Nutrela launches ad campaign to tap Bengali market
With an intent to reach the Bengali consumers, the company is also planning to launch a 35-second TVC and a 25-second radio jingle
http://www.mxmindia.com/?p=41931

Times Internet and HDFC launch Times Card
The co-branded credit card offers rewards and discounts on dining and movies
http://www.mxmindia.com/?p=41930

Scholastic India launches 'Nova' to target young adults
The new category of books will be launched through a series of bookstore promotions across the country in February and March
http://www.mxmindia.com/?p=41929

ANCHOR | One Big Idea by B Surendar
Need a RAB-like initiative to evangelize radio
http://www.mxmindia.com/?p=41921


ANCHOR | One Big Idea by Saurav Ghosh
Need to make organised data procurement a reality