Tuesday 19 February 2013

Stories on 19th Feb '13

Is Digital eroding relevance of TV and Print?
The IAA's debate series began with the question of traditional media versus the new wave of digital
http://www.mxmindia.com/?p=41853

Madhukar Sabnavis on O&M's worldwide board
Madhukar Sabnavis, Vice Chairman and Country Head, Discovery and Planning, O&M India, is one of 12 new members appointed to the worldwide board of Ogilvy and Mather
http://www.mxmindia.com/?p=41839

Jaldi 5 with Amit Nair: Khana Khazana should do well with digitization
Amit Nair, Business Head, Zee Khana Khazana, outlines plans for the cookery show with a difference
http://www.mxmindia.com/?p=41838

Tribal DDB India beefs up its creative team
Satish Sethumadhavan (popularly known as Sethu) has joined the agency as creative director, and Ashish Phatak and Aman Mannan have taken up the additional role of driving the Tribal DDB creative mandate
http://www.mxmindia.com/?p=41854

IAA brings content creators, advocacy groups together on gender issue
International Advertising Association, India Chapter, recently organized a one-day sensitization seminar in Mumbai. The initiative, to stop Violence on Women (VoW), saw the coming together of advertising heads, advocacy groups and film and television personalities
http://www.mxmindia.com/?p=41840

Ranjona Banerji: Katju, Chaudhuri and the freedom of speech
... and, save the Mumbai Mirror, no play to the drought scene in Maharashtra
http://www.mxmindia.com/?p=41910

Debrief: Idea: Rides on insight
Because the insight is superb, viewers will enjoy this ad and connect with it. After all, not appreciating the partner’s problems is a ghar ghar ki kahaani
http://www.mxmindia.com/?p=41836

Tryst with destiny @ FICCI Frames in March
The theme of this year's FICCI Frames, announced on Monday, is appropriate considering that the Indian media & entertainment industry is set to to engage a billion consumers as a catalyst of economic and social change in India
http://www.mxmindia.com/?p=41874

Radio City 91.1 wins the 'most popular youth brand' award
The 5th Youth Marketing Awards, hosted by the Global Youth Marketing Forum, felicitate outstanding achievement and brand recall among youth
http://www.mxmindia.com/?p=41864


ANCHOR | One Big Idea by Jasmin Sohrabji
Shift focus back to editorial
http://www.mxmindia.com/?p=41835


ANCHOR | One Big Idea by Prabhakar Mundkur
The future of gadgets - a world without cords