Creating stories digitally for marketing success
The story from Day 1 @ ad:tech: Digital is becoming a platform for storytelling and brand conversations
http://www.mxmindia.com/?p=42130
Marketing budgets, staffing see positive leap: Warc data
The outlook for global marketers continues to improve, according to the latest data from Warc's Global Marketing Index
http://www.mxmindia.com/?p=42121
Shailesh Kapoor | Inventory Not Found: TRAI Again!
A limited-inventory environment is an industry-friendly move but the TRAI’s approach to the entire issue is highly misplaced, writes Shailesh Kapoor
http://www.mxmindia.com/?p=42131
Meridian is now Soho Square
Meridian Communication has been merged with Soho Square, a growing international network present in Asia Pacific, Europe, Latin America and North America. The network will deliver cross-disciplinary work spanning a full spectrum of marketing communications
http://www.mxmindia.com/?p=42125
Praxis 2013 announced,to be held in Lavasa fm Sept 27-29
Second edition of Praxis summit for PR and corporate communications professionals to be held at Lavasa near Pune from September 27to 29
http://www.mxmindia.com/?p=42103
Anil Thakraney: AirAsia: Will shake up Indian skies
Tony Fernandes of AirAsia inherited a bleeding airline in 2001, and turned it around within a year. This isn't a liquor baron who's decided to suddenly fly, Fernandes is a hardcore airline man
http://www.mxmindia.com/?p=42117
Ranjona Banerji: Ad gains over news at TOI
Ranjona Banerji writes on the coverage of the Hyderabad blasts on TV and in the papers
http://www.mxmindia.com/?p=42205
Speaking of Which | Wats In A Date
Spelling and grammar is more important than looks, at least for nearly half of the single people in a recent survey. Vidya Heble wonders why
http://www.mxmindia.com/?p=42119
Sony ropes in Katrina to join smartphone war
Sony has roped in Katrina Kaif to join mobile ad battle
http://www.mxmindia.com/?p=42152
Lowe bags creative mandate for Max Bupa Health Insurance
Max Bupa Health Insurance, one of India's leading Health Insurance companies has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch
http://www.mxmindia.com/?p=42123
Dentsu Creative Impact bags Max Healthcare's creative duties
Dentsu Creative Impact has won the creative mandate of Max Healthcare, a leading provider of healthcare services
http://www.mxmindia.com/?p=42129
High expectations from Bhansali's Saraswatichandra on Star Plus
As Sanjay Leela Bhansali's ambitious soap takes off on Monday, the scale of the show's art direction as well as thematic scope have heightened viewer and industry expectations
http://www.mxmindia.com/?p=42126
E-commerce brands Myntra, HomeShop18 and Ebay top in overall social engagement with consumers
WATConsult has released a report on the social health of e-commerce brands in India
http://www.mxmindia.com/?p=42124
Metigon ropes in 3 senior Professionals
Bakul Gala has joined as Director, Aarif Malik takes over as Chief Operating Officer, and Sandeep Sarkar has been appointed Group Account Director
http://www.mxmindia.com/?p=42128
Brand 'Being Human' has high awareness: Ormax study
In a recent study conducted by media & entertainment research firm Ormax Media, Salman Khan's initiative Being Human scored high on awareness amongst consumers in Mumbai
http://www.mxmindia.com/?p=42122
ANCHOR | One Big Idea by Monica Tata
Robust monitoring - the broadcasting industry's gamechanger
http://www.mxmindia.com/?p=42118
ANCHOR | One Big Idea by N Ramamoorthi
PR = PUBLIC Relations
The story from Day 1 @ ad:tech: Digital is becoming a platform for storytelling and brand conversations
http://www.mxmindia.com/?p=42130
Marketing budgets, staffing see positive leap: Warc data
The outlook for global marketers continues to improve, according to the latest data from Warc's Global Marketing Index
http://www.mxmindia.com/?p=42121
Shailesh Kapoor | Inventory Not Found: TRAI Again!
A limited-inventory environment is an industry-friendly move but the TRAI’s approach to the entire issue is highly misplaced, writes Shailesh Kapoor
http://www.mxmindia.com/?p=42131
Meridian is now Soho Square
Meridian Communication has been merged with Soho Square, a growing international network present in Asia Pacific, Europe, Latin America and North America. The network will deliver cross-disciplinary work spanning a full spectrum of marketing communications
http://www.mxmindia.com/?p=42125
Praxis 2013 announced,to be held in Lavasa fm Sept 27-29
Second edition of Praxis summit for PR and corporate communications professionals to be held at Lavasa near Pune from September 27to 29
http://www.mxmindia.com/?p=42103
Anil Thakraney: AirAsia: Will shake up Indian skies
Tony Fernandes of AirAsia inherited a bleeding airline in 2001, and turned it around within a year. This isn't a liquor baron who's decided to suddenly fly, Fernandes is a hardcore airline man
http://www.mxmindia.com/?p=42117
Ranjona Banerji: Ad gains over news at TOI
Ranjona Banerji writes on the coverage of the Hyderabad blasts on TV and in the papers
http://www.mxmindia.com/?p=42205
Speaking of Which | Wats In A Date
Spelling and grammar is more important than looks, at least for nearly half of the single people in a recent survey. Vidya Heble wonders why
http://www.mxmindia.com/?p=42119
Sony ropes in Katrina to join smartphone war
Sony has roped in Katrina Kaif to join mobile ad battle
http://www.mxmindia.com/?p=42152
Lowe bags creative mandate for Max Bupa Health Insurance
Max Bupa Health Insurance, one of India's leading Health Insurance companies has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch
http://www.mxmindia.com/?p=42123
Dentsu Creative Impact bags Max Healthcare's creative duties
Dentsu Creative Impact has won the creative mandate of Max Healthcare, a leading provider of healthcare services
http://www.mxmindia.com/?p=42129
High expectations from Bhansali's Saraswatichandra on Star Plus
As Sanjay Leela Bhansali's ambitious soap takes off on Monday, the scale of the show's art direction as well as thematic scope have heightened viewer and industry expectations
http://www.mxmindia.com/?p=42126
E-commerce brands Myntra, HomeShop18 and Ebay top in overall social engagement with consumers
WATConsult has released a report on the social health of e-commerce brands in India
http://www.mxmindia.com/?p=42124
Metigon ropes in 3 senior Professionals
Bakul Gala has joined as Director, Aarif Malik takes over as Chief Operating Officer, and Sandeep Sarkar has been appointed Group Account Director
http://www.mxmindia.com/?p=42128
Brand 'Being Human' has high awareness: Ormax study
In a recent study conducted by media & entertainment research firm Ormax Media, Salman Khan's initiative Being Human scored high on awareness amongst consumers in Mumbai
http://www.mxmindia.com/?p=42122
ANCHOR | One Big Idea by Monica Tata
Robust monitoring - the broadcasting industry's gamechanger
http://www.mxmindia.com/?p=42118
ANCHOR | One Big Idea by N Ramamoorthi
PR = PUBLIC Relations
