FM radio: Waiting in the wings for how long?
Radio is free, easy to access, and reaches everyone, everywhere. Yet why is the eye favoured over the ear?
http://www.mxmindia.com/2011/12/fm-radio-waiting-in-the-wings-for-how-long/
[PR CHANNEL] PR's Media Fixation
We do not know what we are into till you have a client defining what you will do, writes Sudarshan S
http://www.mxmindia.com/2011/12/pr-channel-prs-media-fixation/
Remembering Mario Miranda/Dev Nadkarni
A personal reminiscence of celebrated illustrator and cartoonist Mario Miranda by Dev Nadkarni
http://www.mxmindia.com/2011/12/remembering-mario-mirandadev-nadkarni/
Compuware launches 14 new website performance benchmarks
These benchmarks highlight the importance of optimizing web performance in driving business revenue.
http://www.mxmindia.com/2011/12/compuware-launches-14-new-website-performance-benchmarks/
Disney Channel's Doraemon Movie delivers the best ratings
Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India.
http://www.mxmindia.com/2011/12/disney-channel%E2%80%99s-doraemon-movie-delivers-the-best-ratings/
The Anchor: 5 reasons mobile advertising hasn't gained momentum
Damandeep Soni on the very with-it but slightly confused handheld arena.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-mobile-advertising-hasnt-gained-momentum/
[PR Channel] Social media empowers to changes the world, says youth
The respondents feel that they almost influence consumer choice, human rights and social change, politics and policy making and corporate governance
http://www.mxmindia.com/2011/12/social-media-change-the-world-says-the-youth-of-india/
10 years of 'Naye India Ka Bazaar'
On the occasion of Big Bazaar's 10th anniversary, Mudra has created a new campaign where Big Bazaar claims to be 'Naye India Ka Bazaar'.
http://www.mxmindia.com/2011/12/10-years-of-naye-india-ka-bazaar/
Rocky road for Digital OOH?
Globally the fastest growing medium, Digital Out-of-Home is yet to make a splash in India. Measurement is seen as one hurdle on the growth path, but industry players are looking at an optimistic future.
http://www.mxmindia.com/2011/12/rocky-road-for-digital-ooh/
Hindustan launches 9th edition in Aligarh
With Hindustan's launch of its 9th edition in the state of UP from Aligarh, the daily is now printed from 17 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.
http://www.mxmindia.com/2011/12/hindustan-launches-9th-edition-in-aligarh/
HT celebrates Capital's 100th bday with conclave & campaigns
Hindustan Times, which has been celebrating Delhi's 100th birthday under the banner of 'I Love Delhi' throughout 2011, is getting ready for a high point on December 15.
http://www.mxmindia.com/2011/12/hindustan-times-celebrates-new-delhis-100th-birthday-with-conclave-and-campaigns/
Reviewing the Reviews: Ladies vs Ricky Bahl
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2011/12/reviewing-the-reviews-ladies-vs-ricky-bahl/
AdStrat: Happy beginnings with Shubh Aarambh
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2011/12/happy-beginnings-with-shubh-aarambh/
Channels need to develop editing skills
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers
http://www.mxmindia.com/2011/12/channels-need-to-develop-editing-skills/
Radio is free, easy to access, and reaches everyone, everywhere. Yet why is the eye favoured over the ear?
http://www.mxmindia.com/2011/12/fm-radio-waiting-in-the-wings-for-how-long/
[PR CHANNEL] PR's Media Fixation
We do not know what we are into till you have a client defining what you will do, writes Sudarshan S
http://www.mxmindia.com/2011/12/pr-channel-prs-media-fixation/
Remembering Mario Miranda/Dev Nadkarni
A personal reminiscence of celebrated illustrator and cartoonist Mario Miranda by Dev Nadkarni
http://www.mxmindia.com/2011/12/remembering-mario-mirandadev-nadkarni/
Compuware launches 14 new website performance benchmarks
These benchmarks highlight the importance of optimizing web performance in driving business revenue.
http://www.mxmindia.com/2011/12/compuware-launches-14-new-website-performance-benchmarks/
Disney Channel's Doraemon Movie delivers the best ratings
Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India.
http://www.mxmindia.com/2011/12/disney-channel%E2%80%99s-doraemon-movie-delivers-the-best-ratings/
The Anchor: 5 reasons mobile advertising hasn't gained momentum
Damandeep Soni on the very with-it but slightly confused handheld arena.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-mobile-advertising-hasnt-gained-momentum/
[PR Channel] Social media empowers to changes the world, says youth
The respondents feel that they almost influence consumer choice, human rights and social change, politics and policy making and corporate governance
http://www.mxmindia.com/2011/12/social-media-change-the-world-says-the-youth-of-india/
10 years of 'Naye India Ka Bazaar'
On the occasion of Big Bazaar's 10th anniversary, Mudra has created a new campaign where Big Bazaar claims to be 'Naye India Ka Bazaar'.
http://www.mxmindia.com/2011/12/10-years-of-naye-india-ka-bazaar/
Rocky road for Digital OOH?
Globally the fastest growing medium, Digital Out-of-Home is yet to make a splash in India. Measurement is seen as one hurdle on the growth path, but industry players are looking at an optimistic future.
http://www.mxmindia.com/2011/12/rocky-road-for-digital-ooh/
Hindustan launches 9th edition in Aligarh
With Hindustan's launch of its 9th edition in the state of UP from Aligarh, the daily is now printed from 17 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.
http://www.mxmindia.com/2011/12/hindustan-launches-9th-edition-in-aligarh/
HT celebrates Capital's 100th bday with conclave & campaigns
Hindustan Times, which has been celebrating Delhi's 100th birthday under the banner of 'I Love Delhi' throughout 2011, is getting ready for a high point on December 15.
http://www.mxmindia.com/2011/12/hindustan-times-celebrates-new-delhis-100th-birthday-with-conclave-and-campaigns/
Reviewing the Reviews: Ladies vs Ricky Bahl
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2011/12/reviewing-the-reviews-ladies-vs-ricky-bahl/
AdStrat: Happy beginnings with Shubh Aarambh
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2011/12/happy-beginnings-with-shubh-aarambh/
Channels need to develop editing skills
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers
http://www.mxmindia.com/2011/12/channels-need-to-develop-editing-skills/
