Friday 2 December 2011

Stories on 2nd December

After TVCs, the next best thing
What makes an advertiser choose one medium over another? Experts share their views with MxM India on the big question.
http://www.mxmindia.com/2011/12/after-tvcs-the-next-best-thing/

Now, the likes of Airtel, Infosys and Wipro help you turn entrepreneur
Corporates like Bharti Airtel, Infosys, Wipro and Microland help staff turn entrepreneurs
http://www.mxmindia.com/2011/12/now-the-likes-of-airtel-infosys-and-wipro-fund-help-you-turn-entrepreneur/

Viacom 18 uses Measat for Asia beaming
Viacom 18 signs up for capacity on Measat-3a
http://www.mxmindia.com/2011/12/viacom-18-measat-tie-up/

Anil Thakraney: Adland blues - where the 'uncles' don't understand digital & 'dudes' don't know Real India
The so-called old-world creative directors, who have been weaned on TV commercials, will continue to thrive because TV isn't about to die in a hurry in this country. But when it comes to using the digital media for their clients, these TV heroes are zeroes.
http://www.mxmindia.com/2011/12/hard-knocks-the-creative-chasm/

Dial MSL if you'e a client in a crisis
MSLGROUP has announced the launch of a global Crisis Network of 50+ experts, to advise, guide and support clients in troubled times, connected by a proprietary real-time platform.
http://www.mxmindia.com/2011/12/dial-msl-if-youre-a-client-in-a-crisis/

Vizeum bags media duties of X S Real
Real estate developer from Chennai, X S Real has appointed Aegis Media's Vizeum India as its media AOR.
http://www.mxmindia.com/2011/12/vizeum-bags-media-duties-of-x-s-real/

Gilles Moutounet joins Future Group's Holii as CEO
Holii, a partnership between Future Ventures and Hidesign has announced the appointment of Gilles Moutounet as its Chief Executive Officer. Holii offers a unique range of bags and accessories that combines a distinct Indian design aesthetic with the high production standards of Hidesign.
http://www.mxmindia.com/2011/12/gilles-moutounet-joins-future-groups-holii-as-ceo/

TCS CEO N Chandrasekaran wins the Dataquest IT Person of the Year award 2011
Lifetime Achievement Award for Kiran Karnik; IT return electronic filing project wins the Pathbreaker of the Year award.
http://www.mxmindia.com/2011/12/tcs-ceo-n-chandrasekaran-wins-the-dataquest-it-person-of-the-year-award-2011/

The Anchor: 5 reasons radio will flourish, forever
Tune in, and cash in. The medium that reaches everyone everywhere is here to stay, and grow.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-radio-will-flourish/

Why need govts when u have anchors & editors?
In Freaking News, Ranjona Banerji finds there's confusion everywhere... in the papers and the news channels
http://www.mxmindia.com/2011/12/why-need-govts-when-u-have-anchors-editors/