Claims, counter-claims rule again
Rival papers make counter-claims as IRS 2011 Q3 findings are out. There’s no need of words. We present tables of the toplines. The growth or degrowth percentages tell the story. Some spectacular successes. Others not so.
http://www.mxmindia.com/2011/12/claims-counter-claims-rule-again/
Palasa now creative partners with KG Beverages
Palasa has managed to win the creative mandates for KG Beverages, RESTLESS and BUZZ.
http://www.mxmindia.com/2011/12/palasa-now-creative-partners-with-kg-beverages/
India is a long-term play for us: Sukanti Ghosh, APCO
Unless we get PR out of being just press releases into being something a lot more sophisticated and holistic, we will not get the right people feels Sukanti Ghosh, MD, India for APCO.
http://www.mxmindia.com/2011/12/india-is-a-long-term-play-for-us/
TRAI issues consultation paper on digital cable
In order facilitate transformation to digital cable system, TRAI identified certain key issues that need to be determined.
http://www.mxmindia.com/2011/12/trai-issues-consultation-paper-on-issues-related-to-implementation-of-digital-addressable-cable-tv-systems/
IRS 2011Q3. Digital growth bestest. Cinema, Radio decline
As per the Indian Readership Survey (IRS) 2011 Q3 data, Cable & Satellite (C&S) and Internet are the two sectors which have shown the maximum growth in total reach. Radio, on the other hand, showed negative growth.
http://www.mxmindia.com/2011/12/digital-growth-bestest-as-per-irs-2011q3-cinema-radio-decline/
Vserv.mobi appoints Text 100 as its PR partner in India
The company’s offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME.
http://www.mxmindia.com/2011/12/vserv-mobi-appoints-text-100-as-its-pr-partner-in-india/
Dance India Dance 3 premieres on December 24 at 8.30 pm
The crowds waiting for a chance to audition proved the show's popularity.
http://www.mxmindia.com/2011/12/dance-india-dance-3-premieres-on-december-24-at-8-30-pm/
The Anchor: 5 wishes for Santa to augment Digital growth in the country
Wide acceptance and understanding of the digital medium within the fraternity will lead to better returns. By Sameer Pitalwalla.
http://www.mxmindia.com/2011/12/the-anchor-5-wishes-for-santa-to-augment-digital-growth-in-the-country/
Hard Knocks: Did the flash mob benefit MM?
The question bothering me is the question that I am sure is bothering all brand managers: How did Mumbai Mirror as a brand gain from this event?.
http://www.mxmindia.com/2011/12/hard-knocks-did-the-flash-mob-benefit-mm/
Freaking News: Enough of Team Anna's high-handed ways
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/enough-of-team-annas-high-handed-ways/
