Wednesday 14 December 2011

Stories on 14th December

The sunset gets closer...
Just a little more than six months to go before the metros kick out analog as the Lok Sabha passed the Digitization Bill yesterday
http://www.mxmindia.com/2011/12/the-sunset-gets-closer/

[PR Channel] Life after Niira Radia: PR needs good PR (and smart ideas)
The public relations business has been attracting plenty of foreign capital,  but it needs smart ideas
http://www.mxmindia.com/2011/12/pr-channel-life-after-niira-radia-pr-needs-good-pr-and-smart-ideas/

Tim Roemer joins APCO Worldwide as senior VP
The former US ambassador to India is part of the teams providing strategic counsel to international companies and governments entering global markets and expanding overseas
http://www.mxmindia.com/2011/12/tim-roemer-joins-apco-worldwide-as-senior-vp/

Colors acquires rights to telecast Screen Awards
The awards, initiated in 1994, promise to be a grand celebration of the glory, success and grandeur of Indian cinema
http://www.mxmindia.com/2011/12/colors-acquires-rights-to-telecast-screen-awards/

Fortune India brings out its top 500 ranking
It comes as no surprise that the list is dominated by the oil and gas sector, led by Indian Oil Corporation, Reliance Industries, and Bharat Petroleum Corporation
http://www.mxmindia.com/2011/12/fortune-india-brings-out-its-top-500-ranking/

Big FM appoints Vivek Malhotra as head of marketing
Mr Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations
http://www.mxmindia.com/2011/12/big-fm-appoints-vivek-malhotra-as-head-of-marketing/

Gouri Dange: Surprise! The non-Simipering talk show
The host plays mediator at times, completely at ease with himself and his guests, and never harangues. Gouri Dange is very taken with Mr Eye Candy's show
http://www.mxmindia.com/2011/12/naming-no-names-surprise-the-non-simipering-talk-show/

Anil Thakraney: The TV gas chamber
TV debates? Better spend the time watching a reality show. A porn star any day for me over a narcissistic, gassy TV anchor
http://www.mxmindia.com/2011/12/hard-knocks-the-tv-gas-chamber/

It's the Effies tonight
The much-awaited Effie Awards will recognize the best and most effective advertising of the year
http://www.mxmindia.com/2011/12/it%E2%80%99s-the-effies-tonight/

Leo Burnett bag two Young Guns bronzes
Young Guns 2011 announces the winners - India nets 3 bronze; 2 for Leo Burnett and 1 for Happy Creative.
http://www.mxmindia.com/2011/12/leo-burnett-bag-two-young-guns-bronzes/

Rannvijay, most popular non-fiction character among youth: Ormax Media
According to the November edition of Characters Youth Loves (CYL) - Rannvijay from MTV Roadies is the most popular character among the youth. Rannvijay was at the No 1 position in the last track as well, which was conducted during June-July this year.
http://www.mxmindia.com/2011/12/rannvijay-most-popular-non-fiction-character-among-youth-ormax-media/

The Anchor: 6 things to remember when hiring mid-levels in an agency
Anil Nair on 6 things to keep in mind when hiring at mid-level in an advertising agency
http://www.mxmindia.com/2011/12/the-anchor-6-things-to-remember-when-hiring-mid-levels-in-an-agency/

Hindu on expansion (and consolidation) mode
MD K Balaji says the news stalwart has charted a growth plan to consolidate existing markets as well as tap into new markets for both The Hindu and Businessline
http://www.mxmindia.com/2011/12/hindu-on-expansion-mode/