Star gets set for Life OK...
Set to replace Star One, 'Life OK' will launch on Dec 18. A chat with media agency heads on whether there is room for yet another GEC
http://www.mxmindia.com/2011/12/star-gets-set-for-life-ok/
Debrief: Cute, cool and sweet
Good, clean commercial from the makers of Nutrine Mahalacto. The main appeal lies in the fact that they have made a very routine announcement appear interesting.
http://www.mxmindia.com/2011/12/debrief-cute-cool-and-sweet/
Dish TV makes it to Fortune India 500, 4 biggies exit list
Zee Entertainment, Sun Network, HT Media, Network 18 and Dish TV feature in the soon-to-be-released Fortune India 500 list
http://www.mxmindia.com/2011/12/dish-tv-makes-it-to-fortune-india-500-4-media-biggies-exit-list/
Salt Brand Solutions wins creative mandate for BSE
Salt Brand Solutions is on a roll with two new businesses in its kitty; Bombay Stock exchange and RTL, a television channel yet to be launched
http://www.mxmindia.com/2011/12/salt-brand-solutions-wins-creative-mandate-for-bse/
Proximity India wins digital duties for 7UP
PepsiCo India has appointed Proximity India as its digital creative agency for its 7UP brand
http://www.mxmindia.com/2011/12/proximity-india-wins-digital-duties-for-7up/
The Economist publishes its annual Books of the Year list
The Economist's annual Books of the Year list, published in this week's issue, highlights 50 of this year's most fêted authors and their works
http://www.mxmindia.com/2011/12/the-economist-publishes-its-annual-books-of-the-year-list/
Mudra Max does OOH campaign for HT summit
The challenge for Mudra Max-OOH was to showcase Hindustan Times as a brand that creates awareness among its readers, that it is a newspaper that listens and avidly takes up public issues, undertakes global-scaled initiatives and captures issues and solutions that we face every day.
http://www.mxmindia.com/2011/12/mudra-max-does-ooh-campaign-for-ht-summit/
ad:tech New Delhi 2012 gets bigger, better and bolder
ad:tech announces two more industry heavy weights as keynote speakers, among a total of over 80 speakers
http://www.mxmindia.com/2011/12/adtech-new-delhi-2012-gets-bigger-better-and-bolder/
TopGear announces the 2011 awards, names Audi RS5 as 'Car of 2011'
A TopGear car is one that simply excites you and has you searching for reasons to take your car out even if you want to get nowhere
http://www.mxmindia.com/2011/12/topgear-announces-the-2011-awards-names-audi-rs5-as-car-of-2011/
Colgate's 'Oral Health Month' focuses zero cavities
The company has also started the 'Adopt a School' program to increase awareness about the importance of maintaining good oral habits
http://www.mxmindia.com/2011/12/colgates-oral-health-month-focuses-zero-cavities/
Anchor: 5 reasons why Digital is the next big thing in OOH
Anirban Ghosh on how and why digital is the coming revolution.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-why-digital-is-the-next-big-thing-in-ooh/
Divya Radhakrishnan launches Helios to serve non-content needs of broadcasters, ropes in Bala Iyengar
Helios Media will offer services in sales, marketing, research and traffic management verticals as a composite piece or as a standalone, based on the requirements of broadcasters
http://www.mxmindia.com/2011/12/divya-radhakrishnan-launches-helios-media-ropes-in-bala-iyengar/
[PR Channel | By Invitation] CSR: More than PR, pursuing competitive advantage in the long run
Corporate social responsibility can become a source of tremendous social progress, as the business applies its considerable resources, expertise, and insights to activities that benefit society
Set to replace Star One, 'Life OK' will launch on Dec 18. A chat with media agency heads on whether there is room for yet another GEC
http://www.mxmindia.com/2011/12/star-gets-set-for-life-ok/
Debrief: Cute, cool and sweet
Good, clean commercial from the makers of Nutrine Mahalacto. The main appeal lies in the fact that they have made a very routine announcement appear interesting.
http://www.mxmindia.com/2011/12/debrief-cute-cool-and-sweet/
Dish TV makes it to Fortune India 500, 4 biggies exit list
Zee Entertainment, Sun Network, HT Media, Network 18 and Dish TV feature in the soon-to-be-released Fortune India 500 list
http://www.mxmindia.com/2011/12/dish-tv-makes-it-to-fortune-india-500-4-media-biggies-exit-list/
Salt Brand Solutions wins creative mandate for BSE
Salt Brand Solutions is on a roll with two new businesses in its kitty; Bombay Stock exchange and RTL, a television channel yet to be launched
http://www.mxmindia.com/2011/12/salt-brand-solutions-wins-creative-mandate-for-bse/
Proximity India wins digital duties for 7UP
PepsiCo India has appointed Proximity India as its digital creative agency for its 7UP brand
http://www.mxmindia.com/2011/12/proximity-india-wins-digital-duties-for-7up/
The Economist publishes its annual Books of the Year list
The Economist's annual Books of the Year list, published in this week's issue, highlights 50 of this year's most fêted authors and their works
http://www.mxmindia.com/2011/12/the-economist-publishes-its-annual-books-of-the-year-list/
Mudra Max does OOH campaign for HT summit
The challenge for Mudra Max-OOH was to showcase Hindustan Times as a brand that creates awareness among its readers, that it is a newspaper that listens and avidly takes up public issues, undertakes global-scaled initiatives and captures issues and solutions that we face every day.
http://www.mxmindia.com/2011/12/mudra-max-does-ooh-campaign-for-ht-summit/
ad:tech New Delhi 2012 gets bigger, better and bolder
ad:tech announces two more industry heavy weights as keynote speakers, among a total of over 80 speakers
http://www.mxmindia.com/2011/12/adtech-new-delhi-2012-gets-bigger-better-and-bolder/
TopGear announces the 2011 awards, names Audi RS5 as 'Car of 2011'
A TopGear car is one that simply excites you and has you searching for reasons to take your car out even if you want to get nowhere
http://www.mxmindia.com/2011/12/topgear-announces-the-2011-awards-names-audi-rs5-as-car-of-2011/
Colgate's 'Oral Health Month' focuses zero cavities
The company has also started the 'Adopt a School' program to increase awareness about the importance of maintaining good oral habits
http://www.mxmindia.com/2011/12/colgates-oral-health-month-focuses-zero-cavities/
Anchor: 5 reasons why Digital is the next big thing in OOH
Anirban Ghosh on how and why digital is the coming revolution.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-why-digital-is-the-next-big-thing-in-ooh/
Divya Radhakrishnan launches Helios to serve non-content needs of broadcasters, ropes in Bala Iyengar
Helios Media will offer services in sales, marketing, research and traffic management verticals as a composite piece or as a standalone, based on the requirements of broadcasters
http://www.mxmindia.com/2011/12/divya-radhakrishnan-launches-helios-media-ropes-in-bala-iyengar/
[PR Channel | By Invitation] CSR: More than PR, pursuing competitive advantage in the long run
Corporate social responsibility can become a source of tremendous social progress, as the business applies its considerable resources, expertise, and insights to activities that benefit society
