What's more important? Creativity or Effectiveness? Or both?
It's the oft-asked question, whose answer is obvious, as creative and marketing honchos tell us.
http://www.mxmindia.com/2011/12/abby-or-effie-what-hits-the-bulls-eye/
Palasa obtains the creative mandates for Housefull and Rawwar
Palasa, the creative workshop has added two new accounts to its kitty, Housefull and Rawwar.
http://www.mxmindia.com/2011/12/abby-or-effie-what-hits-the-bulls-eye/
Radio One likely to turn English in Mumbai & Delhi
FM radio network Radio One is likely to go 24x7 English for in Mumbai and Delhi stations.
http://www.mxmindia.com/2011/12/radio-one-to-turn-24x7-english-in-mumbai-and-delhi/
The MxM PR Channel Interiew: PR must look up to advertising: N S Rajan
PR also lacks enough qualified people, says Ketchum Sampark's N S Rajan in a refreshingly frank interview with MXM, on life post-acquisition and mid-slowdown.
http://www.mxmindia.com/2011/12/pr-must-look-up-to-advertising/
Got an idea? Write to Times Internet to help kickstart it
Applications are now open for the mentorship-driven accelerator program, which commences February 2012.
http://www.mxmindia.com/2011/12/got-an-idea-write-to-times-internet-to-help-kickstart-it/
Movies Now: One year old, strikes gold
Currently the channel reaches out to 100 million households and the plan is to get to the 140 million mark by end of next year.
http://www.mxmindia.com/2011/12/movies-now-one-year-old-strikes-gold/
Mudra meets WGC's golden rule
Mudra's campaign for WGC captured audience's attention at multiple relevant touch-points by giving higher weightage on innovations to break through an extremely cluttered media scenario.
http://www.mxmindia.com/2011/12/mudra-meets-wgcs-golden-rule/
Online tax special programme from moneycontrol.com
Master Your Money - Tax Special is designed to offer an interpersonal plane to impart information and knowledge to the participants.
http://www.mxmindia.com/2011/12/online-tax-special-programme-from-moneycontrol-com/
Disney Junior launches animated series for holidays
A Poem Is... is a short-form animated series showcasing poems for children set to scenes and imagery from classic Disney films and Tasty Time with ZeFronk will encourage kids to cook and have lots of fun along the way.
http://www.mxmindia.com/2011/12/disney-junior-launches-animated-series-for-holidays/
Channel No.1 for 6 weeks
The channel has grown by almost 15% since the previous week to consolidate its No.1 status.
http://www.mxmindia.com/2011/12/channel-v-no-1-for-6-weeks/
M ties up with Park Avenue for supplement
M, the lifestyle magazine for men, has tied up with Park Avenue to bring out an exclusive supplement on men's styles.
http://www.mxmindia.com/2011/12/m-ties-up-with-park-avenue-for-supplement/
The Anchor: 6 pointers for luxury advertisers when choosing a magazine
Mitrajit Bhattacharya has a few guidelines for big-ticket names looking for the right avenues.
http://www.mxmindia.com/2011/12/the-anchor-6-pointers-for-luxury-advertisers-when-choosing-a-magazine/
Anil Thakraney: Cut the Anna crusade
It's very clear by now that, drunk on the TV media's fan-like support, members of the team have become arrogant and Dubya-like in their attitude. The 'my way or the highway' deal. How healthy is that approach for democracy, we all know quite well.
http://www.mxmindia.com/2011/12/hard-knocks-cut-the-anna-crusade/
TV news = Bigg Boss?
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers.
http://www.mxmindia.com/2011/12/tv-news-bigg-boss/
