Independents rule adland in 2011
2011 has been a year to make us believe 'the smaller, the better'. Independent agencies have done fairly well in India as the founder generally brings in an ample amount of experience with him while forming the agency.
http://www.mxmindia.com/2011/12/2011-the-year-of-independent-agencies/
Small regional brands get modern retail push
This strategy is not only giving smaller brands a pan-India presence, but also helping them reap dividends.
http://www.mxmindia.com/2011/12/small-regional-brands-get-modern-retail-push/
Imran Khan to endorse MTS in Rs10 crore deal
The Irresistible Khan will promote MTS through mass media, online and below-the-line promotional activities. He will also be part of Red Energy, a youth-centric online activity for the brand according to an official involved in the deal.
http://www.mxmindia.com/2011/12/imran-khan-to-endorse-mts-in-rs10-crore-deal/
The power of Public Relations: Ajay Kakar
So, while PR is about press relations, it is also about influencing the influencer. It's about creating credibility and about credible ways of influencing people to act.
http://www.mxmindia.com/2011/12/the-power-of-public-relations-ajay-kakar/
Ad Strat: TVS Scooty Pep + - Go Babelicious
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2011/12/ad-strat-tvs-scooty-pep-go-babelicious/
Reviewing the reviews: Don 2 is poor man's Mission Impossible
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2011/12/reviewing-the-reviews-don-2-is-poor-mans-mission-impossible/
Thomas Cook India's Centre of Learning tie up with Canadian Tourism Commission
This partnership will focus on conducting specialized agent training workshops on Canada.
http://www.mxmindia.com/2011/12/thomas-cook-india%E2%80%99s-centre-of-learning-tie-up-with-canadian-tourism-commission/
The Anchor: Anooj Kapoor's 5 reasons why SAB is a success
SAB's EVP says the second GEC from MSM doesn't exploit the negativism of the joint family system and the focus has always been on positive values.
http://www.mxmindia.com/2011/12/the-anchor-anooj-kapoors-5-reasons-why-sab-is-a-success/
Anil Thakraney: An open letter to the PM
The multiple financial scams under the UPA-2 rule have not just tarnished the nation's image, they have made India a highly suspect destination for business.
http://www.mxmindia.com/2011/12/anil-thakraney-an-open-letter-to-the-pm/
How HC took the wind out of our channels' sails
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
