Viacom18's 'Sonic' plan to dominate TV-land
After Comedy Central, Viacom 18 announces Sonic, a sci-fi entertainment channel TGing young 10- to 17-year-old adults
http://www.mxmindia.com/2011/12/viacom18s-sonic-plan-to-dominate-tv-land/
Would 'Kolaveri Di' have been a rage if it was only aired on FM?
The 'soup song' is a rage on FM too, but would it have had such a following if it hadn't viralled online?
http://www.mxmindia.com/2011/12/would-kolaveri-di-have-been-a-rage-if-it-was-only-aired-on-fm/
Dainik Bhaskar Group Wins 4 awards at 'Global Awards for Brand Excellence'
The Global Awards for Brand Excellence were held on the second day of the World Brand Congress 2011 in Mumbai, and Dainik Bhaskar Group won two awards for Brand Excellence in Print and Radio category.
http://www.mxmindia.com/2011/12/dainik-bhaskar-group-wins-4-awards-at-global-awards-for-brand-excellence/
The Anchor: 5 publications you (nearly) forgot but are (often) unputdownable!
A N Chorrea visits the neighbourhood vendor to fall in love in with some magazine titles he once couldn't do without.
http://www.mxmindia.com/2011/12/the-anchor-5-publications-you-nearly-forgot-but-are-often-unputdownable/
Synergy in Sabre finals
Synergy Public Relations has been nominated as the finalist to the Asia Pacific Sabre Awards 2011.
http://www.mxmindia.com/2011/12/synergy-in-sabre-finals/
Chuckle-worthy ads from Ideas@work for BigRock
Ideas@work have created amusing commercials for Big Rock.com with four fresh creatives, three on television and one a social-media-only ad.
http://www.mxmindia.com/2011/12/chuckle-worthy-ads-from-ideaswork-for-bigrock/
UB bets big on 'unchilled' Kingfisher Red
Kingfisher Red, marketed as India's first 'all season's beer', is looking at expanding its footprint in the next 12-18 months and to have a nationwide presence.
http://www.mxmindia.com/2011/12/betting-big-on-kingfisher-red/
Debrief: Cooking emotions
Instead of unleashing boring stories of healthy electrons and neutrons inside the cooking oil, Fortune has gone all out to win the housewife's heart.
http://www.mxmindia.com/2011/12/debrief-cooking-emotions/
Kiranas key to service breadth of Indian consumers, says Kishore Biyani. But big, organized bazaars are cheaper
Organised retail cushions against Inflation with larger stores cheaper any where between 10-35% in different cities
http://www.mxmindia.com/2011/12/kiranas-essential-to-service-breadth-of-indian-consumers-says-kishore-biyani-but-big-organized-bazaars-are-cheaper/
After Comedy Central, Viacom 18 announces Sonic, a sci-fi entertainment channel TGing young 10- to 17-year-old adults
http://www.mxmindia.com/2011/12/viacom18s-sonic-plan-to-dominate-tv-land/
Would 'Kolaveri Di' have been a rage if it was only aired on FM?
The 'soup song' is a rage on FM too, but would it have had such a following if it hadn't viralled online?
http://www.mxmindia.com/2011/12/would-kolaveri-di-have-been-a-rage-if-it-was-only-aired-on-fm/
Dainik Bhaskar Group Wins 4 awards at 'Global Awards for Brand Excellence'
The Global Awards for Brand Excellence were held on the second day of the World Brand Congress 2011 in Mumbai, and Dainik Bhaskar Group won two awards for Brand Excellence in Print and Radio category.
http://www.mxmindia.com/2011/12/dainik-bhaskar-group-wins-4-awards-at-global-awards-for-brand-excellence/
The Anchor: 5 publications you (nearly) forgot but are (often) unputdownable!
A N Chorrea visits the neighbourhood vendor to fall in love in with some magazine titles he once couldn't do without.
http://www.mxmindia.com/2011/12/the-anchor-5-publications-you-nearly-forgot-but-are-often-unputdownable/
Synergy in Sabre finals
Synergy Public Relations has been nominated as the finalist to the Asia Pacific Sabre Awards 2011.
http://www.mxmindia.com/2011/12/synergy-in-sabre-finals/
Chuckle-worthy ads from Ideas@work for BigRock
Ideas@work have created amusing commercials for Big Rock.com with four fresh creatives, three on television and one a social-media-only ad.
http://www.mxmindia.com/2011/12/chuckle-worthy-ads-from-ideaswork-for-bigrock/
UB bets big on 'unchilled' Kingfisher Red
Kingfisher Red, marketed as India's first 'all season's beer', is looking at expanding its footprint in the next 12-18 months and to have a nationwide presence.
http://www.mxmindia.com/2011/12/betting-big-on-kingfisher-red/
Debrief: Cooking emotions
Instead of unleashing boring stories of healthy electrons and neutrons inside the cooking oil, Fortune has gone all out to win the housewife's heart.
http://www.mxmindia.com/2011/12/debrief-cooking-emotions/
Kiranas key to service breadth of Indian consumers, says Kishore Biyani. But big, organized bazaars are cheaper
Organised retail cushions against Inflation with larger stores cheaper any where between 10-35% in different cities
http://www.mxmindia.com/2011/12/kiranas-essential-to-service-breadth-of-indian-consumers-says-kishore-biyani-but-big-organized-bazaars-are-cheaper/
