Stories on 24th Dec '15

Top 5 "Gamechangers" on Hindi GECs in 2015
Most new launches failed to get going in the year, many of them wrapping up even before the year ends, writes Shailesh Kapoor
http://www.mxmindia.com/2015/12/top-5-gamechangers-on-hindi-gecs-in-2015/

Dear MxM by Jaisurya Das: Why is there such a schism between the ethics of journalism taught in schools, and the journalism practised in the real world?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-why-is-there-such-a-schism-between-the-ethics-of-journalism-taught-in-schools-and-the-journalism-practised-in-the-real-world/

Motivator motivates Mohandas to move in as Client Leader
He joins the GroupM agency from Percept Media
http://www.mxmindia.com/2015/12/motivator-motivates-mohandas-to-move-in-as-client-leader/

DDB Mudra dreams up campaign for SBI home loans
The new ad campaign for SBI targets aspiring young home owners
http://www.mxmindia.com/2015/12/ddb-mudra-dreams-up-campaign-for-sbi-home-loans/

The agency came first! Chicken major SH Group catches Bang in the Middle for retail venture
Bang in the Middle has already started work on the identity and campaign for the launch
http://www.mxmindia.com/2015/12/the-agency-came-first-chicken-major-sh-group-catches-bang-in-the-middle-for-retail-venture/

Merry Christmas. See you on Monday, Dec 28
Our office is closed tomorrow, December 25, on account of Christmas

http://www.mxmindia.com/2015/12/merry-christmas-see-you-on-monday-dec-28/

Stories on 23rd Dec '15

M&E Sector Outlook 2016 by Deloitte
The consulting firm presents its forecast for the year ahead, sans any numbers
http://www.mxmindia.com/2015/12/me-sector-outlook-2016-by-deloitte/

Ranjona Banerji: The incestuous world of politicians & political journalists
As the years go by and TV journalists set the standards, some time-honoured standards (such as they ever were) appear to be slipping, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-the-incestuous-world-of-politicians-political-journalists/

Dentsu Aegis launches The StoryLab in India, Sunil Kumaran joins as country head
TSL, which operates in 16 geographies including India, will work with brands to innovate their supply chain of storytelling and thereby help them invest in the most engaging and effective content solutions for their media ecosystem
http://www.mxmindia.com/2015/12/dentsu-aegis-launches-the-storylab-in-india-sunil-kumaran-joins-as-country-head/

Sanjeev Kotnala: Not Just a Silly Envelope
How tough was it to get it right with the samosa packaging for Indigo?. How could someone go wrong? Wrong or right is any way subjective. And that is for you to decide, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-not-just-a-silly-envelope/

Cadbury Bournville reintroduced in new avatar; unveils new campaign
Cadbury Bournville refreshes its pack design and launches a new 360-degree campaign
http://www.mxmindia.com/2015/12/cadbury-bournville-reintroduced-in-new-avatar-unveils-new-campaign/

Sania Mirza appointed brand ambassador for Kesh King
After Juhi and ShrutiHaasan, Sania becomes the third celebrity to join the Kesh King club
http://www.mxmindia.com/2015/12/sania-mirza-appointed-brand-ambassador-for-kesh-king/

Madhukar Sabnavis to lead 'Mining for Insights' workshop in Mumbai
The event is scheduled for 21st January 2016 in Mumbai at AAAI's Training Centre at Lower Parel

http://www.mxmindia.com/2015/12/madhukar-sabnavis-to-lead-mining-for-insights-workshop-in-mumbai/

Stories on 22nd Dec '15

'Tis the time for crafting ads for awards!
Creative guru Jagdish Acharya lists the five avatars of creative ad folks in December
http://www.mxmindia.com/2015/12/tis-the-time-for-crafting-ads-for-awards/

Demographic shifts, ecommerce, digital space to reshape FMCG: BCG
By 2020, close to 150 million consumers are expected to be digitally influenced in FMCG and these digital consumers alone would spend about $40 billion on FMCG categories, says the national FMCG summit report released by BCG and CII
http://www.mxmindia.com/2015/12/demographic-shifts-ecommerce-digital-space-to-reshape-fmcg-bcg/

L&K Saatchi & Saatchi appoints Meraj Hasan as VP - Planning
He will be based out of the Mumbai office of the agency
http://www.mxmindia.com/2015/12/lk-saatchi-saatchi-appoints-meraj-hasan-as-vp-planning/

Genesis Burson-Marsteller announces leadership appointments for 2016
Nikhil Dey will continue to play a key role overseeing the firm’s client growth strategy in addition to scaling up the recently launched Centres of Expertise
http://www.mxmindia.com/2015/12/genesis-burson-marsteller-announces-leadership-appointments-for-2016/

Contract brings Sunil Shetty as Strategic Planning Head, Mumbai
Sunil, who joins in from FCB Global, Kuala Lumpur, Malaysia, is a seasoned planner
http://www.mxmindia.com/2015/12/contract-brings-sunil-shetty-as-strategic-planning-head-mumbai/

Sony Max launches HD avatar
MAX HD will be available across multiple DTH and leading digital cable platforms

http://www.mxmindia.com/2015/12/sony-max-launches-hd-avatar/

Stories on 21st Dec '15

Trust before eyeballs
Not splashy ad campaigns, but building trust is what matters, says Ajay Kakar, Chief Marketing Officer- Financial Services, Aditya Birla Group
http://www.mxmindia.com/2015/12/trust-before-eyeballs/

Indrani Sen: English vs. Vernacular: The Language Anomaly
What kind of hybrid citizens we are producing in India who get educated in English medium, but depend on vernacular media for news, infotainment and entertainment, asks Indrani Sen
http://www.mxmindia.com/2015/12/indrani-sen-english-vs-vernacular-the-language-anomaly/

Everything is better when it's Outdoor, says new campaign for IOAA
IOAA also provides a common platform for the industry to take up issues at various government and non-government forums
http://www.mxmindia.com/2015/12/everything-is-better-when-its-outdoor-says-new-campaign-for-ioaa/

Indulekha: Common man's premium product
Managing Director Fayas MP could find a foothold for his premium brand in Kerala on the proposition that hair fall and hair loss cuts across demographic lines and hence the price should not matter
http://www.mxmindia.com/2015/12/indulekha-common-mans-premium-product/

RAM Ratings for Week 49 - Nov 29-Dec 5, 2015
Presenting RAM Ratings for Week 49 of 2015... that's November 29-December 5, 2015
http://www.mxmindia.com/2015/12/ram-ratings-for-week-49-nov-29-dec-5-2015/

SBI Life's new TVC urges people to fulfil their wishes
The campaign aims to amplify the idea of not having to compromise one's desires in order to save for the future
http://www.mxmindia.com/2015/12/sbi-lifes-new-tvc-urges-people-to-fulfil-their-wishes/

Amith Prabhu: 15 young professionals who show promise
Fifteen professionals whom I have either had the pleasure to work with or have heard of and are doing some amazing work within the organisation, writes Amith Prabhu
http://www.mxmindia.com/2015/12/amith-prabhu-15-young-professionals-who-show-promise/

Fountainhead Mumbai comes together under one roof
The company recently conducted a formal inaugural ceremony in which Annie Rickard, Global Chairman of MKTG, lit the lamp
http://www.mxmindia.com/2015/12/fountainhead-mumbai-comes-together-under-one-roof/

Stories on 18th Dec '15

Key Trends in Digital and Analytics: PwC
From cashless transactions and analytics as a service to RFID and 4G... Presenting key trends in digital and analytics by PwC's Sudipta Ghosh
http://www.mxmindia.com/2015/12/key-trends-in-digital-and-analytics-pwc/

MEC is GoDaddy's Global Media AOR
After working with MEC in India and the UK from March 2014, GoDaddy expands its relationship to include all global markets
http://www.mxmindia.com/2015/12/mec-is-godaddys-global-media-aor/

Scarecrow renders a motivational anthem for U.P. Warriors
It is sung by noted singer Divya Kumar along with Jaspreet Singh Kohli
http://www.mxmindia.com/2015/12/scarecrow-renders-a-motivational-anthem-for-u-p-warriors/

Cut The Crap unveils radio campaign for Iba halal care products
Iba, India's first halal cosmetics, needed to communicate their point of difference from all the other cosmetic brands in the market
http://www.mxmindia.com/2015/12/cut-the-crap-unveils-radio-campaign-for-iba-halal-care-products/

Zumi Army arrives to popularise 'MyVodafone App'
It enables users to enjoy a holistic customer experience - seamless login, intuitive and customised interface for post-paid/prepaid and non-Vodafone customers
http://www.mxmindia.com/2015/12/zumi-army-arrives-to-popularise-myvodafone-app/

United Mediaworks-K Sera Sera merger to fuel growth in in-cinema advertising
The two companies have set aside Rs 100 crore as investment and are eyeing 25% marketshare in the digital cinema technology segment over the next two years

http://www.mxmindia.com/2015/12/united-mediaworks-k-sera-sera-merger-to-fuel-growth-in-in-cinema-advertising/

Stories on 17th Dec '15

Can any of the Indian ad honchos do this?
Known for his creatively done Christmas messages, this year’s video by Publicis Group boss Maurice Levy is a winner. You'll love seeing it over and over again
http://www.mxmindia.com/2015/12/can-any-of-the-indian-ad-honchos-do-this/

Siddhartha Mukherjee: MARCOMM PR: TV Industry offers Learnings!
The Media & Entertainment sector and the TV Industry specifically is a high maintenance category, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/12/siddhartha-mukherjee-marcomm-pr-tv-industry-offers-learnings/

ZenithOptimedia wins media duties of HomeShop18
ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets
http://www.mxmindia.com/2015/12/zenithoptimedia-wins-media-duties-of-homeshop18/

Mindshare and FoxyMoron unveilintriguing campaign for Moto 360
The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram
http://www.mxmindia.com/2015/12/mindshare-and-foxymoron-unveilintriguing-campaign-for-moto-360/

Scarecrow says 'Food Mein Daalo Magic' for FunFoods
Announces popular Bollywood actress & Celebrity Master Mom Sonali Bendre as brand ambassador
http://www.mxmindia.com/2015/12/scarecrow-says-food-mein-daalo-magic-for-funfoods/

Dear MxM by Jaisurya Das: Is it wise for newspapers to cut their cover price to attract readers?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-is-it-wise-for-newspapers-to-cut-their-cover-price-to-attract-readers/

Push Integrated wins creative mandate for Dhanuka Agritech Limited
The account was awarded to Push on the strength of its strategic and creative excellence
http://www.mxmindia.com/2015/12/push-integrated-wins-creative-mandate-for-dhanuka-agritech-limited/

Quikr can now be accessed in 7 different languages
Indic language support for both browse and post ad options to increase accessibility

http://www.mxmindia.com/2015/12/quikr-can-now-be-accessed-in-7-different-languages/

Stories on 16th Dec '15

5 trends to watch in Telecom in 2016: PwC
Given the way mobiles and the internet are going to shape the way A&M will go, we present PwC's trends report
http://www.mxmindia.com/2015/12/5-trends-to-watch-in-telecom-in-2016-pwc/

Sanjeev Kotnala: Can You Blame Corporates To Equate Pregnancy With Unproductiveness?
When the recent Myntra ad was commented upon in a positively-inclined diverse set of people in a Whatsapp group that primed itself for being open, transparent and seeking diversity in opinion, all hell broke loose, notes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-can-you-blame-corporates-to-equate-pregnancy-with-unproductiveness/

Senthil Kumar is JWT Chief Creative Officer
He will lead overall creative mandate for J Walter Thompson India, across its six offices in the country
http://www.mxmindia.com/2015/12/senthil-kumar-is-jwt-chief-creative-officer/

D Shivakumar to Chair MMA India Board
Appointed by the MMA for their leadership and visionary approach to the mobile medium, the MMA India Board is led by Chairman D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd
http://www.mxmindia.com/2015/12/d-shivakumar-to-chair-mma-india-board/

Viacom18 adopts 'Daughters of Mother India' documentary
The documentary will air across the entire Viacom18 Network on 27th December to mark the death anniversary of Nirbhaya
http://www.mxmindia.com/2015/12/viacom18-adopts-daughters-of-mother-india-documentary/

IAA Mentorship Webinar Series to be held in Mumbai
Anish Shah, Group President (Strategy) for Mahindra Group in conversation with Charulata Ravi Kumar, CEO, Razorfish

http://www.mxmindia.com/2015/12/iaa-mentorship-webinar-series-to-be-held-in-mumbai/

Stories on 15th Dec '15

Digitisation Dhamaka in 3 years
DTH and MSOs to gain Rs 4.8kcr post investing Rs 22k crore. The govt and broadcasters to gain Rs 10kcr sans investments
http://www.mxmindia.com/2015/12/digitisation-dhamaka-in-3-years/

Ranjona Banerji: How the media stopped being Modi-managed and was kicked into thinking for itself
As writers and intellectuals began returning old awards and protesting against an atmosphere of "intolerance" caused by proponents of Hindutva, this caused a massive problem for the pro-BJP section of the media. It could not ignore the protests completely, although many journalists had no qualms in admitting that they had never heard of many of the writers - to no one's surprise. But then the film world also got into the act and all hell broke loose, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-how-the-media-stopped-being-modi-managed-and-was-kicked-into-thinking-for-itself/

Clear Channel Mudra rebranded to Ignite Mudra
Gour Gupta of Tribes acquires Clear Channel India’s stake. DDB Mudra Group to continue as a minority stakeholder in the JV
http://www.mxmindia.com/2015/12/clear-channel-mudra-rebranded-to-ignite-mudra/

Sudhir Menon & Atul Hegde join hands to launch Rainmaker Ventures
A unique establishment that will aim to invest capital and wholly mentor early stage start-ups
http://www.mxmindia.com/2015/12/sudhir-menon-atul-hegde-join-hands-to-launch-rainmaker-ventures/

Dentsu Webchutney appoints Gaurav Soi as EVP
With more than 15 years of experience, Soi has worked with agencies including The Grey Group (Mumbai), Ambience Publicis, Metal Communications and most recently Havas Worldwide
http://www.mxmindia.com/2015/12/dentsu-webchutney-appoints-gaurav-soi-as-evp/

FreeCharge Launches '#ReverseTheCharge' Campaign
The TVC is in Hindi and translated in other regional languages such as Tamil, Telugu and Kannada to strengthen brand awareness
http://www.mxmindia.com/2015/12/freecharge-launches-reversethecharge-campaign/

Ivor Soans takes charge of Editorial Services at Spiral Content
Spiral Content is building tools and adding expertise to help brands become publishers. They launched a content marketplace - Scatter - in end January 2014

http://www.mxmindia.com/2015/12/ivor-soans-takes-charge-of-editorial-services-at-spiral-content/

Stories on 14th Dec '15

How Redesign can work for legacy brands!
Elephant Design founder-director Ashwini Deshpande on how even a much-loved brand can move up in trustworthiness with redesign
http://www.mxmindia.com/2015/12/how-redesign-can-work-for-legacy-brands/

Amith Prabhu: 15 books to read for PR pros in the year ahead
A selection of 15 books that anyone in the business must read
http://www.mxmindia.com/2015/12/amith-prabhu-15-books-to-read-for-pr-pros-in-the-year-ahead/

It's now official. The Sony network will be called Sony Pictures Network
The new name reflects an integrated brand alignment as it allows us to leverage the strength of the Sony parentage, says CEO NP Singh
http://www.mxmindia.com/2015/12/its-now-official-the-sony-network-will-be-called-sony-pictures-network/

Facebook urges women to rediscover the joys of sharing
The objective of the campaign was therefore to help them rediscover the joys of sharing, specifically on Facebook, and all the wonderful things that it leads to
http://www.mxmindia.com/2015/12/facebook-urges-women-to-rediscover-the-joys-of-sharing/

RAM Ratings for Week 48 - Nov 22-28, 2015
Presenting RAM Ratings for Week 49 of 2015... that's November 22-28, 2015
http://www.mxmindia.com/2015/12/ram-ratings-for-week-48-nov-22-28-2015/

OLX launches #OLXMadAds
Conceptualised and executed by Leo Burnett #OLXMADAds is a unique platform which makes selling fun
http://www.mxmindia.com/2015/12/olx-launches-olxmadads/

Subha Chatterjee appointed Group Editor -Special Projects at Network18
Prior to the new assignment, Subha was the Senior Editor & National Head - Special Projects at Times Network

http://www.mxmindia.com/2015/12/subha-chatterjee-appointed-group-editor-special-projects-at-network18/

Stories on 10th Dec '15

Top 10 Digital Trends by OMG
Excerpts from the 'What Next in 2016' report presented by Omnicom Media Group India in collaboration with MICA
http://www.mxmindia.com/2015/12/top-10-digital-trends-by-omg/

Dear MxM by Jaisurya Das: Will print media be history by 2030?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-will-print-media-be-history-by-2030/

Crayon Data enters Indian market in alliance with GroupM / Mindshare
The power of media giants GroupM, Mindshare and big data start-up Crayon Data, will now be brought to Indian enterprises
http://www.mxmindia.com/2015/12/crayon-data-enters-indian-market-in-alliance-with-groupm-mindshare/

Ramesh Kumar, Sambit Bal take on expanded roles for ESPN in India
Ramesh Kumar and Sambit Bal are taking on expanded roles in the ESPN's business in India and beyond
http://www.mxmindia.com/2015/12/ramesh-kumar-sambit-bal-take-on-expanded-roles-for-espn-in-india/

JWT unveils new campaign for Horlicks
Horlicks re-launches its chocolate flavour with better taste and new packaging
http://www.mxmindia.com/2015/12/jwt-unveils-new-campaign-for-horlicks/

Absolut India Journey documents India's cultural mosaic via films
The Absolut India Journey is a tribute to the cultural melting-pot that exists in this country and the bottle design highlights India's vibrancy and ecstatic chaos
http://www.mxmindia.com/2015/12/absolut-india-journey-documents-indias-cultural-mosaic-via-films/

Dabur, Thums Up to be sponsors of the Pro-Wrestling League
The success of the existing leagues in India has convinced the founders of the PWL that the league will be immensely successful in the years to come

http://www.mxmindia.com/2015/12/dabur-thums-up-to-be-sponsors-of-the-pro-wrestling-league/

Stories on 9th Dec '15

India #4 in EY's Most Attractive Nations for M&E Investment
Our government's pro-business stance & an increasingly promising economic outlook fuel this, reports EY's 13th Global Capital Confidence Barometer
http://www.mxmindia.com/2015/12/india-4-in-eys-most-attractive-nations-for-me-investment/

Sanjeev Kotnala: Is your brand ready for business calamities like a cloudburst or an earthquake?
There are predictable actions (rains) that current managements are hopefully trained to handle, but, if a business is caught with an equivalent of Uttrakhand or Chennai situation, the best of the trained will find tough to cope, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-is-your-brand-ready-for-business-calamities-like-a-cloudburst-or-an-earthquake/

Mullen Lowe Lintas Group, India wins its 75th award for the year
The crowning moment for the group came when WARC 100, an annual report from World Advertising and Research Council ranked Lowe Lintas India as the No. 1 Creative Agency in the world
http://www.mxmindia.com/2015/12/mullen-lowe-lintas-group-india-wins-its-75th-award-for-the-year/

Kotak unveils campaign to highlight mobile features
Today there are more than 77 different things a customer could do using the Kotak mobile banking app
http://www.mxmindia.com/?p=84242&preview=true

'What’s your Torapanti', asks Camlin in latest campaign
The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin
http://www.mxmindia.com/2015/12/what%e2%80%99s-your-torapanti-asks-camlin-in-latest-campaign/

IIMB announces 3-day EEP in M&E
The 3-day program, starting Dec 14, aims to help participants cope with the challenges and access opportunities based on changes in technology

http://www.mxmindia.com/2015/12/iimb-announces-3-day-eep-in-me/

Stories on 8th Dec '15

Indian adspends to grow 18.4% next year: Magna Global
The IPG research arm says India will be 7th biggest ad market by 2020 + interview with Venkatesh S, EVP, Director Intelligence Practice
http://www.mxmindia.com/2015/12/indian-adspends-to-grow-18-4-next-year-magna-global/

Ranjona Banerji: How PIB made a fool of itself but also made the PM the butt of jokes on social media
Members and supporters of political parties and the general public are well-known for "using the technique of merging pictures", notes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-how-pib-made-a-fool-of-itself-but-also-made-the-pm-the-butt-of-jokes-on-social-media/

Indian adspend to grow 15%: GroupM
Digital advertising acceleration slows but remains strong, notes GroupM's 'This Year, Next Year' report
http://www.mxmindia.com/2015/12/indian-adspend-to-grow-15-groupm/

DDB Mudra North and Patanjali create a campaign for Patanjali Ghee
The thought provoking background narrative of the ad draws a close relevance between home cooked food and success of a person, very rightly represented by Sushil Kumar
http://www.mxmindia.com/2015/12/ddb-mudra-north-and-patanjali-create-a-campaign-for-patanjali-ghee/

LinTeractive bags digital mandate of Stuffcool; unveils brand campaign titled #LilThingsMatter
LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India
http://www.mxmindia.com/2015/12/linteractive-bags-digital-mandate-of-stuffcool-unveils-brand-campaign-titled-lilthingsmatter/

Mayank Khattar is Milestone Brandcom NCD
He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few
http://www.mxmindia.com/2015/12/mayank-khattar-is-milestone-brandcom-ncd/

Visual strategy & content distribution company VNR MediaWorx launched
To drive the emerging trend of increased Visual Communication Consumption
http://www.mxmindia.com/2015/12/visual-strategy-content-distribution-company-vnr-mediaworx-launched/

Amagi expands network to other continents
Indian advertiserscan reachmore than 200 million viewers worldwide on B4U Network and Zee Bangla

Stories on 7th Dec '15

Adspends in 2016 to grow 13%
According to ZenithOptimedia, television is going to be a major driver for growth. Plus an interview with Anupriya Acharya, Group CEO, ZOG India
http://www.mxmindia.com/2015/12/adspends-in-2016-to-grow-13/

Amith Prabhu: 15 interesting moves in 2015
In the first of a series of round-ups of highlights of the year that has been, Amith Prabhu list - in random order - people who made interesting career moves this year
http://www.mxmindia.com/2015/12/amith-prabhu-15-interesting-moves-in-2015/

Executive summary of ZenithOptimedia Advertising Expenditure Forecasts Dec 2015
Mobile will contribute a full 87% of all the extra adspend between 2015 and 2018, notes the ZO adex forecast report
http://www.mxmindia.com/2015/12/executive-summary-of-zenithoptimedia-advertising-expenditure-forecasts-dec-2015/

Satbir Singh quits FCB Ulka
During his stint, Singh led some memorable work across brands like Snapdeal, Tata Salt, Zee and such
http://www.mxmindia.com/2015/12/satbir-singh-quits-fcb-ulka/

MxMIndia announces BTL Baatein Live! powered by VISCOMM. Session 1 on Fri, Dec 11 with Sanjay Tripathy of HDFC Life
The first session of BTL Baatein Live! happens on Friday, December 11 with Sanjay Tripathy, Senior EVP, Marketing, Product, Digital and E-commerce, HDFC Life in Mumbai
http://www.mxmindia.com/2015/12/mxmindia-announces-btl-baatein-live-powered-by-viscomm-session-1-on-fri-dec-11-with-sanjay-tripathy-of-hdfc-life/

Baba Ramdev's Patanjali sets aside more than Rs 300cr for ads and promotion
The company recently hired actor Hema Malini to endorse its biscuit brand
http://www.mxmindia.com/2015/12/baba-ramdevs-patanjali-sets-aside-more-than-rs-300cr-for-ads-and-promotion/

RAM Ratings for Week 47 Nov 15-21, 2015
Presenting RAM Ratings for Week 47 of 2015... that's November 15-21, 2015

http://www.mxmindia.com/2015/12/ram-ratings-for-week-47-nov-15-21-2015/

Stories on 3rd Dec '15

Consumer Trends 2016, by JWT
Interesting findings in JWT's Innovation Group's 'Future 100: Trends and Change to Watch in 2016' report
http://www.mxmindia.com/2015/12/consumer-trends-2016-by-jwt/

Dear MxM by Jaisurya Das: Better to work in activation in a media agency or a standalone one?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-better-to-work-in-activation-in-a-media-agency-or-a-standalone-one/

S Yesudas launches triggerbridge for 'True Vertexing'
The former Vizeum India boss has set up the 'unagency' in partnership with Ajit Nair, MX Advertising and Amit Tripathi of IdeateLabs
http://www.mxmindia.com/2015/12/s-yesudas-launches-triggerbridge-for-true-vertexing/

Aaradhee Mehta joins Geometry Global as VP - Shopper Marketing
Aaradhee's appointment comes just weeks after the Geometry Global and Encompass Network launch was announced
http://www.mxmindia.com/2015/12/aaradhee-mehta-joins-geometry-global-as-vp-shopper-marketing/

Star partners HBO for exclusive programming content
HBO programming to debut on Star Network from Ist January, 2016
http://www.mxmindia.com/2015/12/star-partners-hbo-for-exclusive-programming-content/

Siddhartha Mukherjee: PR Measurement & Audit is for the Bravehearted
Getting your PR communication initiatives measured regularly and audited by a third party is certainly for the Brave Hearted, by Siddhartha Mukherjee
http://www.mxmindia.com/2015/12/siddhartha-mukherjee-pr-measurement-audit-is-for-the-bravehearted/

CarDekho report highlights interesting car buying trends
Hatchbacks most preferred vehicles amongst Indian buyers; Maruti and Hyundai occupy top slot
http://www.mxmindia.com/2015/12/cardekho-report-highlights-interesting-car-buying-trends/

Dentsu Webchutney creates new brand thought for Payback
#PointKyaHai trended on Twitter on 1st spot for first few hours and garnered over 180 million impressions

http://www.mxmindia.com/2015/12/dentsu-webchutney-creates-new-brand-thought-for-payback/

Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

http://www.mxmindia.com/2015/12/grasshoppers-india-bags-reboots-digital-mandate/

Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

http://www.mxmindia.com/2015/12/grasshoppers-india-bags-reboots-digital-mandate/

Stories on 1st Dec '15

Sounding out Brands, musically
Upclose with Rajeev Raja, soundsmith and founder, BrandMusiq on the HDFC Bank musical logo & the world of sonic branding
http://www.mxmindia.com/2015/12/sounding-out-brands-musically/

Ranjona Banerji: This "selfie" craze only takes this perversion of journalism integrity to a newer level of nuttiness
We are not friends with the people we interview, write about, observe. We may be friendly, they may be friendly. But unless we are aloof, we fail our readers and viewers. This rule is the same regardless of whether you're a political or a glamour journalist, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-this-selfie-craze-only-takes-this-perversion-of-journalism-integrity-to-a-newer-level-of-nuttiness/

Madison IES executes innovation on World Toilet Day
The event saw important facts about the necessity of toilets being discussed
http://www.mxmindia.com/2015/12/madison-ies-executes-innovation-on-world-toilet-day/

DDB Mudra West appoints Kunj Shah as Group Creative Director
Kunj will be based out of the agency's office in Mumbai
http://www.mxmindia.com/2015/12/ddb-mudra-west-appoints-kunj-shah-as-group-creative-director/

Dentsu Mama Lab partners with ActionAid for short film
Sometimes, the first step is just in getting a conversation started. Just what @ActionAidIndia has done through its film, The Water Wives
http://www.mxmindia.com/2015/12/dentsu-mama-lab-partners-with-actionaid-india-for-a-short-film/

F/Nazca Saatchi & Saatchi design creative campaign for Next Awards
Getty Images partners with Next Photographer Award for the second year running
http://www.mxmindia.com/2015/12/fnazca-saatchi-saatchi-design-creative-campaign-for-next-awards/

Nitin Mantri & Avian Media conferred top honours at ICCO Global Awards 2015
The ICCO Global PR Awards benchmark the finest excellence in PR, and is globally recognised by 33 PR trade associations across the world

http://www.mxmindia.com/2015/12/nitin-mantri-avian-media-conferred-top-honours-at-icco-global-awards-2015/

Stories on 30 Nov '15

Eight takeaways from AdAsia 2015
Veteran adperson Ramesh Narayan on the takeaways from AdAsia 2015 that was held in Taipei last week
http://www.mxmindia.com/2015/11/eight-takeaways-from-adasia-2015/

Indrani Sen: Outreaching by Outdoor: From Static to Interactive
Outdoor industry leaders need to resolve many issues before visualising a roadmap for evolving towards the digital future, writes Indrani Sen
http://www.mxmindia.com/2015/11/indrani-sen-outreaching-by-outdoor-from-static-to-interactive/

Havas powers FX India's Doctor Who celebrations
Every year, The Doctor's birthday is celebrated as TARDIS Day named after his Time Machine/Spacecraft and is one of the biggest events of the year for every Whovian
http://www.mxmindia.com/2015/11/havas-powers-fx-indias-doctor-who-celebrations/

RAM Ratings for Week 46 Nov 8-14, 2015
Presenting RAM Ratings for Week 46 of 2015... that's November 8-14, 2015
http://www.mxmindia.com/2015/11/ram-ratings-for-week-46-nov-8-14-2015/

Mumbai edition of The Hindu takes off
The Mumbai edition will add to 40 editions of The Hindu that are already published from 17 major Indian cities across India
http://www.mxmindia.com/2015/11/mumbai-edition-of-the-hindu-takes-off/

Amith Prabhu: A perspective on PR awards
While I give credit to Anurag Batra for instituting these awards in 2010 and bringing up the 6th edition in style, it was sad to several stalwarts missing, writes Amith Prabhu
http://www.mxmindia.com/2015/11/amith-prabhu-a-perspective-on-pr-awards/

Genesis BM wins ICCO Award for Ashok Univ
The award won the Best Consumer Campaign

http://www.mxmindia.com/2015/11/genesis-bm-wins-icco-award-for-ashok-univ/

Stories on 27 Nov '15

Mother of all Brand Surveys!
That's what Havas Media CEO Anita Nayyar calls the Meaningful Brands Survey released last week
http://www.mxmindia.com/2015/11/mother-of-all-brand-surveys/

Shailesh Kapoor: Want A Controversy? Dial A Celebrity
At this rate, the distinction between the Bollywood news channels (where I recently saw a full account of why Ranbir Kapoor's driver quit his job) and mainstream news channels can blur very soon, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/shailesh-kapoor-want-a-controversy-dial-a-celebrity/

Tanushree Radhakrishnan appointed as SVP at ZenithOptimedia
Radhakrishnan is a Hons graduate of Indira Gandhi National Open University in Accounts and Economics, and has worked with companies such as Webchutney, Carat Media and ABN Amro
http://www.mxmindia.com/2015/11/tanushree-radhakrishnan-appointed-as-svp-at-zenithoptimedia/

Aparna Tadikonda back at Interactive Avenue as EVP
Tadikonda will join the full-service digital marketing firm as Executive Vice President
http://www.mxmindia.com/2015/11/aparna-tadikonda-back-at-interactive-avenue-as-evp/

Ranjona Banerji: More from the Knee-jerk School of Journalism on display all over media this week
Aamir Khan's statements became more important than a Russian fighter jet shot down by Turkey, even though both Russia and Turkey are supposed to be fighting the deadly global threat of ISIS. Khan’s remarks were more important than the persistent, incessant rainfall and damage and death in Tamil Nadu, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-more-from-the-knee-jerk-school-of-journalism-on-display-all-over-the-media-this-week/

TBWA India CEO Vineet Bajpai launches 'Talentrack' for M&E hiring
It's billed as India's first mobile-app & portal for media, entertainment and creative talent hiring
http://www.mxmindia.com/2015/11/tbwa-india-ceo-vineet-bajpai-launches-talentrack-for-me-hiring/

Tata ranked India's Most Creative Brand 2015
Samsung Mobiles trails second, followed by LG and Sony
http://www.mxmindia.com/2015/11/tata-ranked-indias-most-creative-brand-2015/

Week 46 sees Aaj Tak as clear #1 in Hindi News, but India Today is #4 in English
Here are BARC's urban + rural ratings for Week 46 of 2015 (Nov 14-20)
http://www.mxmindia.com/2015/11/week-46-sees-aaj-tak-as-clear-1-in-hindi-news-but-india-today-is-4-in-english/

It's for 'Like Minded People', says Micromax of Canvas 5
The communication for its TVC campaign is based on the insight that youngsters today are making multiple choices in everyday life as a 'default'
http://www.mxmindia.com/2015/11/its-for-like-minded-people-says-micromax-of-canvas-5/

Koovs.com urges users to explore its unique offerings
Stink's Martin Krejci and VFX specialist Tom Sparks reunite to take on another extreme technical challenge

http://www.mxmindia.com/2015/11/koovs-com-urges-users-to-explore-its-unique-offerings/

Stories on 25th Nov '15

India Shining in in mobile ad $$s & traffic
India is only country where platforms outside of Android and iOS support a relatively strong monetization model, reports Opera-MMA study
http://www.mxmindia.com/2015/11/india-shining-in-in-mobile-ad-s-traffic/

Sanjeev Kotnala: Social Media Week: Brilliant sessions, but time to go completely online?
May be there is a need to enhance the workshop part and even live stream it to the paid  audience, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-social-media-week-brilliant-sessions-but-time-to-go-completely-online/

Partha Sinha quits Publicis to join McCann. Like Maggi :-)
He is set to join McCann as Vice Chairman and will report in to CEO and Chairman (Asia Pacific) Prasoon Joshi
http://www.mxmindia.com/2015/11/partha-sinha-quits-publicis-to-join-mccann-like-maggi/

CVL Srinivas appointed Chairman of RSCI
Srini takes over from Hormusji Cama who was Chairman of RSCI for the past two years
http://www.mxmindia.com/2015/11/cvl-srinivas-appointed-chairman-of-rsci/

Basabdatta Chowdhury to be Starcom Mediavest Group COO, exits Platinum
Chowdhury will report to SMG India’s chairman Hanley King and CEO Mallikarjun Das
http://www.mxmindia.com/2015/11/basabdatta-chowdhury-to-be-starcom-mediavest-group-coo-exits-platinum/

Nielsen Digital Ad Ratings launched in India
The solution uses a patented process combining Nielsen's online data with aggregated, anonymous demographic information from third-party data providers
http://www.mxmindia.com/2015/11/nielsen-digital-ad-ratings-launched-in-india/

Havas Media awarded integrated mandate of Doctor 24x7
Doctor 24x7 is a mobile phone based, pan India, tele-health service
http://www.mxmindia.com/2015/11/havas-media-awarded-integrated-media-mandate-of-doctor-24x7/

Times Network appoints Ashit Kukian as President - Revenue
The Ad Sales and Branded Content teams of the Times Network will directly report to him and he will report to MK Anand, MD & CEO, Times Network
http://www.mxmindia.com/2015/11/times-network-appoints-ashit-kukian-as-president-revenue/

JWT Cal scripts a winning campaign for ATK
The 360 degree campaign planned by J. Walter Thompson Kolkata aims at galvanizing fans and unify them in their support of ATK

http://www.mxmindia.com/2015/11/jwt-cal-scripts-a-winning-campaign-for-atk/

Stories on 24th Nov '15

It's Mindshare (& PHD) again for HUL!
Unilever renews media relationship with Mindshare in India for non-digital duties, and with PHD for digital
http://www.mxmindia.com/2015/11/its-mindshare-phd-again-for-hul/

Govind Pandey to join TBWA\India as CEO
Pandey was COO of McCann Worldgroup India until recently
http://www.mxmindia.com/2015/11/govind-pandey-to-join-tbwaindia-as-ceo/

Tyroo eyes global expansion
Tyroo is an industry leader in mobile-focused performance marketing and its mobile-focused retargeting business helps advertisers re-engage their visitors on mobile apps and mobile web
http://www.mxmindia.com/2015/11/tyroo-eyes-global-expansion/

Indian Express Group announces investments in emerging companies
PayMango India Pvt Ltd. meanwhile, is a mobile marketplace platform for local businesses to manage and market their customer base
http://www.mxmindia.com/2015/11/indian-express-group-announces-investments-in-emerging-companies/

Ranjona Banerji: How dare you tell the media what to do: we solved the Sheena Bora case!
"The rest of the world meanwhile was concentrating on the challenges of terrorism, the Islamic State, the situation in Syria, the search for terrorists in Belgium, the connections between past policies and present problems and so on. Nowhere close to as important as whom Arvind Kejriwal hugs," writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-how-dare-you-tell-the-media-what-to-do-we-solved-the-sheena-bora-case/

Ramesh Narayan to helm Abby Awards Governing Council for Goafest 2016
Ramesh Narayan declared the chairman of AGC for Goafest 2016
http://www.mxmindia.com/2015/11/the-ad-club-and-aaai-announce-the-awards-governing-council-for-goafest-2016/

Rahul Nangia made NCD at L&K Saatchi & Saatchi
Rahul has been credited with the creation of the iconic 'Hum Mein Hain Hero' for the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda
http://www.mxmindia.com/2015/11/rahul-nangia-made-ncd-at-lk-saatchi-saatchi/

Maxus makes key senior appointments
Vidur Patney appointed as National Director Experiential Marketing & Pooja Verma as Head of Maxus ESP
http://www.mxmindia.com/2015/11/maxus-makes-key-senior-appointments/

Milk Mantra aims to bring about a 'Paribartan' in Odisha
Aims to make consumers directly impact farmers of Ethical Milk Sourcing programme by choosing healthy and nutritious Milky Moo
http://www.mxmindia.com/2015/11/milk-mantra-aims-to-bring-about-a-paribartan-in-odisha/

'Upgrade' takes a new meaning in OLX's latest ad
The campaign through a new TVC urges consumers to upgrade their mindset and not give up on their dreams as there is always a good bargain on OLX

http://www.mxmindia.com/2015/11/upgrade-takes-a-new-meaning-in-olxs-latest-ad/

Stories on 23th Nov '15

Content, not display ads to rule on Mobiles
Accroding to an MMA-Warc APAC study, consumer appetite for content will drive spends
http://www.mxmindia.com/2015/11/content-not-display-ads-to-rule-on-mobiles/

New leadership structure at Hill+Knowlton Strategies
Aims to give clients a high-powered 'One India' solution
http://www.mxmindia.com/2015/11/new-leadership-structure-at-hillknowlton-strategies/

Need for a new era of sustainable biz, notes MSLGroup study
Chinese and Indian Millennials Believe Government and Businesses are key forces in addressing climate change
http://www.mxmindia.com/2015/11/need-for-a-new-era-of-sustainable-biz-notes-mslgroup-study/

HolidayIQ unveils brand campaign with 'Holiday Better'
HolidayIQ is the first holiday planning website and app in India powered entirely by reviews, content and advice generated by fellow travellers
http://www.mxmindia.com/2015/11/holidayiq-unveils-brand-campaign-with-holiday-better/

O&M out with a new campaign for Titan Watches
The latest campaign by Titan gives an exciting glimpse of the quintessential man
http://www.mxmindia.com/2015/11/om-out-with-a-new-campaign-for-titan-watches/

Amith Prabhu: Notes from Nairobi from the World Conference on PR in Emerging Economies
These gatherings are good but would do well with a healthy mix of speakers and delegates from every continent and every emerging economy, writes Amith Prabhu

http://www.mxmindia.com/2015/11/amith-prabhu-notes-from-nairobi-from-the-world-conference-on-pr-in-emerging-economies/

Stories on 20th Nov '15

The New Hindi GEC Fad: Supernaturally Yours
What started as an experiment has now gained in size and momentum, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/the-new-hindi-gec-fad-supernaturally-yours/

Ranjona Banerji: These bizarre news media appraisals (and variable pays)
The people who set down appraisal parameters have no idea how a newsroom functions and who does what. Senior editors are all too eager to kowtow to managements who do not trust journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-these-bizarre-news-media-appraisals-and-variable-pays/

E-commerce traffic during Diwali surged 75.5%
Popular items including lifestyle products such as electronics, ethnic and fashion apparel as well as household products that received most visits contributed to the vast majority of total page views
http://www.mxmindia.com/2015/11/e-commerce-traffic-during-diwali-surged-75-5/

Rajesh Sikroria is BBDO President
Sikroria has been part of the core team that has helped shape BBDO India's philosophy of 'Create Acts and not Ads.'
http://www.mxmindia.com/2015/11/rajesh-sikroria-is-bbdo-president/

Abraham Thomas joins Radio City 91.1 FM as CEO
In his new role, he will report into Apurva Purohit, who was recently elevated to become President of the Jagran Group
http://www.mxmindia.com/2015/11/abraham-thomas-joins-radio-city-91-1-fm-as-ceo/

Motivator appoints Maulshree Joshi as NCD
Maulshree would be reporting to Rabe Iyer, MD, Motivator
http://www.mxmindia.com/2015/11/motivator-appoints-maulshree-joshi-as-ncd/

Dentsu creates new campaign for Maruti Suzuki Celerio
The objective is to enhance brand relevance with the younger audience to be able to drive the next phase of growth for Celerio
http://www.mxmindia.com/2015/11/dentsu-creates-new-campaign-for-maruti-suzuki-celerio/

Affle launches mobile advertising Self Serve platform - 'MAAS Xtend'
MAAS Xtend would offer advertisers a simple 5-step process to configure and manage their campaigns
http://www.mxmindia.com/2015/11/affle-launches-mobile-advertising-self-serve-platform-maas-xtend/

Breakthrough gets mothers to educate sons on evident social evil
A survey by Breakthrough showed that 90 percent of women and girls have experienced sexual harassment once in their lifetime
http://www.mxmindia.com/2015/11/breakthrough-gets-mothers-to-educate-sons-on-evident-social-evil/

Tata Sky expands its global news channel offerings in India
With the introduction of Channel NewsAsia International, Tata Sky has now expanded its bouquet of news channels to 96, which include 14 English news channels, 22 Hindi news channels and 57 regional news channels
http://www.mxmindia.com/2015/11/tata-sky-expands-its-global-news-channel-offerings-in-india/

Linc Pens drives a social message through latest ad campaign
Campaign rides on the punchline of 'AnguthaNahiKalamUthao' through its latest product launch of Linc Touch (Pen+Stylus)

http://www.mxmindia.com/2015/11/linc-pens-drives-a-social-message-through-latest-ad-campaign/

Stories on 19th Nov '15

Design thinking is new Mantra for Brands
A quick chat with David Van Zandt, President, Parsons The New School of Design which has set up campus at ISDI in Mumbai
http://www.mxmindia.com/2015/11/design-thinking-is-new-mantra-for-brands/

New channel on MxMIndia from Mon, Nov 30:: MxM StartUps
Starting Monday, November 30, MxMIndia will kickstart a new channel or section focusing on start-ups
http://www.mxmindia.com/2015/11/new-channel-on-mxmindia-from-mon-nov-30-mxm-startups/

HDFC Bank awards creative duties to Leo Burnett
Launches their recent integrated campaign promoting the bank's digital offerings
http://www.mxmindia.com/2015/11/hdfc-bank-awards-creative-duties-to-leo-burnett/

DY Works bags branding mandate for Aurangabad Industrial Township
Wins the mandate despite competition from global and Indian brand agencies
http://www.mxmindia.com/2015/11/dy-works-bags-branding-mandate-for-aurangabad-industrial-township/

Siddhartha Mukherjee: PR is your Brand's Immunity Pin from Intolerance
...but only when it is Inclusive and Scientific, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/11/siddhartha-mukherjee-pr-is-your-brands-immunity-pin-from-intolerance/

Dear MxM by Jaisurya Das: Will I be wasting my my MBA if I take up event management?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/11/dear-mxm-by-jaisurya-das-will-i-be-wasting-my-my-mba-if-i-take-up-event-management/

Madison OOH unveils suite of planning tools
Vu-on-street is a complex site selection and plan evaluation tool in an easy-to-use software
http://www.mxmindia.com/2015/11/madison-ooh-unveils-suite-of-planning-tools/

Edu-channel Da Vinci Learning takes off
Da Vinci Learning & Quintillion Media launch India’s 1st Kids HD Educational Channel
http://www.mxmindia.com/2015/11/edu-channel-da-vinci-learning-takes-off/

Dentsu Webchutney wins the digital mandate for Roland-Garros French Open Grand Slam
Dentsu Webchutney will partner the FFT in promoting its recent initiatives to further the sport in India
http://www.mxmindia.com/2015/11/dentsu-webchutney-wins-the-digital-mandate-for-roland-garros-french-open-grand-slam/

WATConsult launches SocialCRM247TM for digital crisis management
SocialCRM247TM tries to encourage brands to invest in digital media by providing security with social crisis management

http://www.mxmindia.com/2015/11/watconsult-launches-socialcrm247tm-for-digital-crisis-management/

Stories on 18th Nov '15

Save Print. Now!
Why print publishers must evangelise the medium, Sanjeev Kotnala writes as the two-day INMA South Asia conf takes off in Delhi
http://www.mxmindia.com/2015/11/save-print-now/

Leo Burnett promotes Saurabh Varma to CEO South Asia
Prior to his role as CEO of Leo Burnett India, Varma was the Chief Strategy Officer for Asia-Pacific where he oversaw all heads of strategy and planning directors in the region
http://www.mxmindia.com/2015/11/leo-burnett-promotes-saurabh-varma-to-ceo-south-asia/

Ogilvy celebrates its own at Envies 2015
As many as 150 entries from across Ogilvy's India offices vied for the 25 awards chosen by top creative professionals, none of them from Ogilvy
http://www.mxmindia.com/2015/11/ogilvy-celebrates-its-own-at-envies-2015/

Nakul Chopra named Chairman of Goafest Organizing Committee
Other members include Ambi Parameswaran, Sam Balsara, Rana Barua, Ashish Bhasin, Jaideep Gandhi, CVL Srinivas
http://www.mxmindia.com/2015/11/nakul-chopra-named-chairman-of-goafest-organizing-committee/

Internet user base to zoom past 400 mn by Dec'15, notes study
The Internet usage among males has been growing at a rate of 50 per cent while it is growing at 46 per cent for female users
http://www.mxmindia.com/2015/11/internet-user-base-to-zoom-past-400-mn-by-dec15-notes-study/

Siju Prabhakaran to head the Zee Tamil Business
Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role
http://www.mxmindia.com/2015/11/siju-prabhakaran-to-head-the-zee-tamil-business/

Mint, MIT announce launch of EmTech
Mint announced the kick-off of this initiative by opening grounds for the Innovators under 35 -India competition

http://www.mxmindia.com/2015/11/mint-mit-announce-launch-of-emtech/

Stories on 17th Nov '15

Amul is India's Most Meaningful Brand
... followed by Cadbury, Google, Britannia, LIC, Microsoft, Intel, HP, Parle and Samsung in Havas Media study
http://www.mxmindia.com/2015/11/amul-is-indias-most-meaningful-brand/

Madison Media promotes Vanita Keswani to CEO, Madison Media Sigma & Shekhar Banerjee to COO, Madison Media Infinity
These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, among other things
http://www.mxmindia.com/2015/11/madison-media-promotes-vanita-keswani-to-ceo-madison-media-sigma-shekhar-banerjee-to-coo-madison-media-infinity/

DDB MudraMax wins the media mandate for PNB Housing Limited
The agency will be driving the brand’s ATL, OOH and Experiential marketing activities
http://www.mxmindia.com/2015/11/ddb-mudramax-wins-the-media-mandate-for-pnb-housing-limited/

PepperTap unveils new brand campaign
As a part of the campaign, two TVCs are already on air while the third one will be rolled out in a few weeks
http://www.mxmindia.com/2015/11/peppertap-unveils-new-brand-campaign/

Ranjona Banerji: Can we be more circumspect please?
Indian news channels had even less business starting with analysis than others given their thin presence in Paris but CNN and BBC World were no better, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-can-we-be-more-circumspect-please/

MSM acquires broadcast rights of Pro Wrestling League
Pro Wrestling League will be played from December 10 to 27, 2015 across six cities
http://www.mxmindia.com/2015/11/msm-acquires-broadcast-rights-of-pro-wrestling-league/

Push Integrated Communications wins creative mandate for Malayala Manorama television channels
The mandate awarded to the agency was based on the incisive and insightful creative campaigns developed for the two channels
http://www.mxmindia.com/2015/11/push-integrated-communications-wins-creative-mandate-for-malayala-manorama-television-channels/

Week 44 puts Zee marginally ahead of Colors at #3
BARC released its ratings for Week 44 of 2015 (Oct 31 to Nov 6)

http://www.mxmindia.com/2015/11/week-44-puts-zee-marginally-ahead-of-colors-at-3/

Stories on 9th Nov '15

By Invitation | Tushar Panchal on Why did the winning formation win, and why did the other side lose?
Political strategist Tushar Panchal on why the NDA communication strat failed leading to the comprehensive win of the Nitish-Laloo combine
http://www.mxmindia.com/2015/11/by-invitation-tushar-panchal-on-why-did-the-winning-formation-win-and-why-did-the-other-side-lose/

NewsStand: How the front-pages of various newspapers displayed the Bihar results
This is how the Page 1s of various newspapers displayed the Bihar results
http://www.mxmindia.com/2015/11/newsstand-how-the-front-pages-of-various-newspapers-displayed-the-bihar-results/

Hansa Cequity joins Adobe Solution Partner Program
Hansa Cequity will work as a Business Level Partner of Adobe to provide digital marketing solutions and integrated technologies to its pan-India customers
http://www.mxmindia.com/2015/11/hansa-cequity-joins-adobe-solution-partner-program/

Social Media Week to delve on 'Upwardly Mobile' this year
The five-day extravaganza will bring together stalwarts in the fields of Media, Entertainment, Entrepreneurship, Education, Food and more
http://www.mxmindia.com/2015/11/social-media-week-to-delve-on-upwardly-mobile-this-year/

Fastrack raises awareness about the counterfeit market
The brand initiates on-ground engagement on the importance of buying quality branded products
http://www.mxmindia.com/2015/11/fastrack-raises-awareness-about-the-counterfeit-market/

RAM Ratings for Week 43 Oct 18-24, 2015
Presenting RAM Ratings for Week 42 of 2015... that's October 18 to 24, 2015
http://www.mxmindia.com/2015/11/ram-ratings-for-week-43-oct-18-24-2015/

#wingstoadream celebrates true Indian family bonds
Showcases journey of its #wingstoadream contest winners
http://www.mxmindia.com/2015/11/wingstoadream-celebrates-true-indian-family-bonds/

Amith Prabhu: A quest for higher education in Communications
Everything is not about learning at work, writes Amith Prabhu. From time to time one needs to take time off to learn with different people and from different people

http://www.mxmindia.com/2015/11/amith-prabhu-a-quest-for-higher-education-in-communications/

Stories on 6th Nov '15

Fasten your Seatbelts for The Big Bihar Sunday
Nov 8 is Results Day on News TV, but EVMs have changed the rules, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/fasten-your-seatbelts-for-the-big-bihar-sunday/

Mindshare chooses Crayon Data to unveil FAST
Singapore based Crayon Data joins Mindshare and industry leaders GroupM, Kantar, WPP Data Alliance and Jivox to create revolutionary, real-time marketing solutions
http://www.mxmindia.com/2015/11/mindshare-chooses-crayon-data-to-unveil-fast/

LinTeractive appoints Parag Shahane as Unit Creative Director
He would oversee creative strategy and design for brands
http://www.mxmindia.com/2015/11/linteractive-appoints-parag-shahane-as-unit-creative-director/

Ranjona Banerji: The media's tizzy between the farce of exit polls, glorification of a gangster and a new wave of protests for a more tolerant India
In the fight against intolerance, the  most dangerous of all are those journalists who have sat on the fence, waiting it seems to see which side prevails. Almost no one, and I include myself here, has managed to be a dispassionate observer. Perhaps that will be a loss later: this is one of those clichéd wait and watch situations writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-the-medias-tizzy-between-the-farce-of-exit-polls-glorification-of-a-gangster-and-a-new-wave-of-protests-for-a-more-tolerant-india/

Rediffusion Y&R bags creative duties of KIFF 2015
The account was won following a multi agency pitch
http://www.mxmindia.com/2015/11/rediffusion-yr-bags-creative-duties-of-kiff-2015/

Tata Sampann Spices rolls out its first TV campaign
Features India’s most celebrated Chef and Tata Sampann Brand Ambassador, Chef Sanjeev Kapoor
http://www.mxmindia.com/2015/11/tata-sampann-spices-rolls-out-its-first-tv-campaign/

ShopClues appoints Varun Jha as Senior Director, Marketing
Varun will oversee marketing strategy across channels covering online, offline, mobile and strategic alliance partnerships
http://www.mxmindia.com/2015/11/shopclues-appoints-varun-jha-as-senior-director-marketing/

'We are family', says Bajaj in new brand campaign
The takeway from this film is how Bajaj Electrical products are an integral part of our the day to day life and of the Indian family
http://www.mxmindia.com/2015/11/we-are-family-says-bajaj-in-new-brand-campaign/

Havas Media awarded integrated media mandate of Clovia
Clovia recently raised a round of funding from IvyCap Ventures
http://www.mxmindia.com/2015/11/havas-media-awarded-integrated-media-mandate-of-clovia/

Mindshare chooses Crayon Data to unveil FAST
Singapore based Crayon Data joins Mindshare and industry leaders GroupM, Kantar, WPP Data Alliance and Jivox to create revolutionary, real-time marketing solutions
http://www.mxmindia.com/2015/11/mindshare-rolls-out-shop/

India Infoline unveils new campaign - IIFL Markets
The objective of the communication was to bring out the completeness of the IIFL Markets App for a trader/stock markets enthusiast
http://www.mxmindia.com/2015/11/india-infoline-unveils-new-campaign-iifl-markets/

BC Web Wise appoints Alabhya Vaibhav as Creative Director
He will be bringing in fresh perspectives for the agency in areas such as content, social, experiential, and overall creative output

http://www.mxmindia.com/2015/11/bc-web-wise-appoints-alabhya-vaibhav-as-creative-director/

Stories on 5th Nov '15

Shoppers haven't stopped shopping at brick-and-mortar outlets
Future Group, Shoppers Stop, Puma report double-digit growth in same-store sales despite online discount bonanza
http://www.mxmindia.com/2015/11/shoppers-havent-stopped-shopping-at-brick-and-mortar-outlets/

GoDaddy appoints TBWA its global marketing agency
The agency pitch was led by TBWA New York, with contributions from their network teams in Brazil, Mexico, U.K, Turkey, Asia, Canada, India and Australia
http://www.mxmindia.com/2015/11/godaddy-appoints-tbwa-its-global-marketing-agency/

Rajiv Khurana joins Motivator as National Head, Business Development and Partnerships
He has also been appointed as the General Manager for Motivator, North
http://www.mxmindia.com/2015/11/rajiv-khurana-joins-motivator-as-national-head-business-development-and-partnerships/

Leo Burnett partners Sterlite Technologies
The move will redefine the company's brand purpose in line with its ambition and in keeping with changing market landscape and incredible opportunities in its field of operation
http://www.mxmindia.com/2015/11/leo-burnett-partners-sterlite-technologies/

Siddhartha Mukherjee: PR Awards: Push for Effectiveness over Creativity
To maintain our image, we must ensure that these award sessions should not end up being perceived as self-gratification platforms for PR agencies, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/11/siddhartha-mukherjee-pr-awards-push-for-effectiveness-over-creativity/

Dear MxM by Jaisurya Das: It's Diwali next week, and I'm feeling quite down in the dumps!
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues

http://www.mxmindia.com/2015/11/dear-mxm-by-jaisurya-das-its-diwali-next-week-and-im-feeling-quite-down-in-the-dumps/

Stories on 4th Nov '15

Tata Motors, Refreshed and Responsive
In our series of interviews with CMOs, Delna Avari tells us how the auto major is now much connected to consumers
http://www.mxmindia.com/2015/11/tata-motors-refreshed-and-responsive/

Sagar Mahabaleshwarkar to join Cheil as creative head
His primary mandate will be to step up the creative standard of the agency that handles the account of South Korean conglomerate Samsung, one of the biggest advertisers in India
http://www.mxmindia.com/2015/11/sagar-mahabaleshwarkar-to-join-cheil-as-creative-head/

Sanjeev Kotnala: Simple ways to find out if a brand is developing Positive Immunity
The consumer can develop Brand Message Immunity (BMI) where The efforts are wasted with no impact and the consumer is neutral to them, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-simple-ways-to-find-out-if-a-brand-is-developing-positive-immunity/

MSM rebrands itself as Sony Pictures Networks
Subject to regulatory approvals, Multi Screen Media Private Limited (MSM) will be renamed as Sony Pictures Networks India Private Limited (SPN)
http://www.mxmindia.com/2015/11/msm-rebrands-itself-as-sony-pictures-networks/

Mashable announces India launch
The new online destination will bring together Mashable's mission of inspiring, informing and entertaining its global community
http://www.mxmindia.com/2015/11/mashable-announces-india-launch/

Mindshare bags the media mandate for Byju's Classes
Within two months of launch, the app has already gathered over 2 million users and continues to grow rapidly
http://www.mxmindia.com/2015/11/mindshare-bags-the-media-mandate-for-byjus-classes/

Center Fresh takes new communication stance in latest campaign
PVM and Ogilvy & Mather have together developed a new campaign for the brand that communicates the product improvement in an interesting manner
http://www.mxmindia.com/2015/11/center-fresh-takes-new-communication-stance-in-latest-campaign/

HolidayIQ appoints Happy Creative its creative partner
HolidayIQ is India's largest travel community and holidays recommendation engine powered by user-generated content
http://www.mxmindia.com/2015/11/holidayiq-appoints-happy-creative-its-creative-partner/

CNN is leading network in Asia Pacific, notes Ipsos study
Ipsos results show continued growth in TV and strong growth in digital audiences

http://www.mxmindia.com/2015/11/cnn-is-leading-network-in-asia-pacific-notes-ipsos-study/