1000 episodes, and counting!
A simple story and real emotions propelled Balika Vadhu (and Colors) to the top. The show completes a thousand episodes of airing tonight
http://www.mxmindia.com/2012/05/1000-episodes-and-counting/
RAM releases the second Radio Listenership sweeps for 9 cities
First sweeps released in October 2011; Comparison shows interesting growth & changes in Radio Consumption for advertisers
http://www.mxmindia.com/2012/05/ram-releases-the-second-radio-listenership-sweeps-for-9-cities/
DDB MudraMax bags duties for Ashok Leyland
The heavy vehicles business, said to be in the range of Rs25 crores, will be handled out of DDB MudraMax's Chennai office
http://www.mxmindia.com/2012/05/ddb-mudramax-bags-media-duties-for-ashok-leyland/
Can a Satyamev-like show be created for radio? Yes, say broadcasters
The next step forward for the industry should be attempts to create differentiation in content in order to create more appointment listeners
http://www.mxmindia.com/2012/05/can-a-satyamev-like-show-be-created-for-radio-yes-say-broadcasters/
TAM releases mid-week TVRs for SMJ
TAM released its mid-week ratings for the six metros with the show garnering a TVR of 3.79 on Star Plus and 0.43 for DD
http://www.mxmindia.com/2012/05/tam-releases-mid-week-ratings-for-satyamev-jayate/
Bindass to host 'Generation Einstein' on May 14
Bindass will launch the Indian edition of the very successful book ‘Generation Einstein’ this evening with well-known international author and speaker Jeroen Boschma in attendance
http://www.mxmindia.com/2012/05/bindass-to-host-generation-einstein-on-may-14/
Reviewing the Reviews: Ishaqzaade
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-ishaqzaade/
Sera Bangali honours 13 progressive Bengalis who said no to negativity
This biggest, and most credible, award function felicitates eminent personalities who have not only achieved excellence in their respective fields but have also helped to bring Bengalin the national as well as international limelight
http://www.mxmindia.com/2012/05/sera-bangali-honours-13-progressive-bengalis-who-said-no-to-negativity/
Mehmet Akay takes over as GM, Southern & Western India, Turkish Airlines
Mr Akay will be responsible for driving growth and expansion of the company's market share in India
http://www.mxmindia.com/2012/05/mehmet-akay-takes-over-as-gm-southern-western-india-turkish-airlines/
Tata Nano partners with MTV India for India's first Social Road Trip
Tata Nano will leverage the online medium to treat travel enthusiasts to a 20-day, over 2000 km drive
http://www.mxmindia.com/2012/05/tata-nano-partners-with-mtv-india-for-indias-first-social-road-trip/
Tuborg now in an exciting new avatar
Breakthrough bottle innovation with the introduction of an all new packaging and visual identity
http://www.mxmindia.com/2012/05/tuborg-now-in-an-exciting-new-avatar/
BIG RTL Thrill gears for launch and unveils logo
Logo unveils across Reliance Broadcast Network’s television bouquet on May 10
http://www.mxmindia.com/2012/05/big-rtl-thrill-gears-for-launch-and-unveils-logo/
The Anchor: 5 Reasons why Brands get it wrong with the Youth
Work on an intelligent, creative and smart campaign without reading too much into youth behaviour because reality is that one will never ever be able to understand how these mindsets function, says Samyak Chakrabarty
http://www.mxmindia.com/2012/05/the-anchor-5-reasons-why-brands-get-it-wrong-with-the-youth/
Anil Thakraney: Is Satyamev benefiting advertisers?
Because Satyamev’s content is highly sensational and extremely disturbing, audiences are unlikely to be receptive to the idea of pure commerce in that moment
http://www.mxmindia.com/2012/05/anil-thakraney-is-satyamev-benefiting-advertisers/
[MJR] Pity the Poor Politician!
At a time when the Indian media is grappling with all sorts of issues and allegations, the Murdoch saga presents an interesting contrast
http://www.mxmindia.com/2012/05/mjr-pity-the-poor-politician/
