Wednesday 2 May 2012

Stories on 2nd May

Angry Birds forever!
And it does so by innovating and staying relevant every 3-5 weeks, says Henri Holm, Senior VP at Rovio, creators of the game that's a huge rage globally
http://www.mxmindia.com/2012/05/angry-birds-forever/

60 Days to Digitization Day: Digitization in 4 metros will not happen by July 1: JS Kohli
We will need a postponement of at least three to four months. The tariff order has just come; there are so many other issues such as DAS licenses being not issued till date, says Jagjit Singh Kohli, cable industry veteran & CEO of Digicable
http://www.mxmindia.com/2012/05/60-days-to-d-day-digitization-in-4-metros-will-not-happen-by-july-1-js-kohli/

60 Days to Digitization Day: All stakeholders need to work together: Neeraj Sanan
We shall all have to brace ourselves to a large surge in operational logistics at the last minute, but yes all this is surmountable, says Neeraj Sanan, EVP- Marketing and Distribution, MCCS
http://www.mxmindia.com/2012/05/60-days-to-d-day-all-stakeholders-need-to-work-together-neeraj-sanan/

60 Days to Digitization Day: Digitization good for industry: Sahil Gupta, PWC
Sahil Gupta, Senior Manager, Tax and Regulatory Services, PwC India on his reading of the tariff order for cable TV issued by TRAI
http://www.mxmindia.com/2012/05/60-days-to-d-day-digitization-good-for-industry-sahil-gupta-pwc/

60 Days to Digitization Day: NBA damns Order for 'legitimizing' carriage fees
The News Broadcasters Association (NBA) has expressed 'shock" and "dismay" at TRAI's Tariff Order.
Yesterday's Story: TRAI issues tariff order for cable TV
http://www.mxmindia.com/2012/05/60-days-to-d-day-nba-damns-order-for-legitimizing-carriage-fees/

By Invitation | Atul Phadnis: Will TV measurement in India finally get its logical direction?
The genuine fear is that the BARC initiative will again slow down or worse - get delayed due to lack of clarity or infighting amongst the associations/players
http://www.mxmindia.com/2012/05/by-invitation-atul-phadnis-will-tv-measurement-in-india-finally-get-its-logical-direction/

Movies OK will focus on families: Hemal Jhaveri
Movies OK will focus on family audience. This means we are going to showcase movies which a whole family can enjoy together says Hemal Jhaveri, who heads the channel
http://www.mxmindia.com/2012/05/movies-ok-will-focus-on-families-hemal-jhaveri/

Havells fans ropes in Bollywood's first superstar Rajesh Khanna
Created by advertising agency Lowe Lintas, electrical equipment maker Havells India's 'Fans are forever' campaign takes viewers down the memory lane
http://www.mxmindia.com/2012/05/havells-fans-ropes-in-bollywoods-first-superstar-rajesh-khanna/

What's ailing RIM's Blackberry drive globally & in India?
Of late, it has taken a beating globally, trounced by the iPhone on the one hand and a gamut of Android powered devices on the other
http://www.mxmindia.com/2012/05/whats-ailing-rims-blackberry-drive-globally-in-india/

The Anchor: Hemant Morparia on 5 reasons why cartoons can be more lethal than text
A cartoon cannot be promoting somebody, a cartoon is always attacking somebody, says Hemant Morparia
http://www.mxmindia.com/2012/05/the-anchor-hemant-morparia-on-5-reasons-why-cartoons-can-be-more-lethal-than-text/

Anil Thakraney: Unbundling of creative
Agnello Dias forecasts that ad agencies of the future will only comprise thinkers and strategizers; all other creative work will be outsourced
http://www.mxmindia.com/2012/05/anil-thakraney-unbundling-of-creative/