Wednesday 9 May 2012

Stories on 9th May


AdEx 2011-12: Print grows 14%, TV 11%, Radio 0%
Presenting TAM AdEx data for TV, Print & Radio in Apr 2011-Mar 2012, courtesy TAM Media Research
http://www.mxmindia.com/2012/05/adex-2011-12-print-grows-14-tv-11-radio-0/

Shoppers at retail chains buy premium items
Modern retail shoppers seem to be less impacted by economic factors like inflation, high interest rates and slower growth, says Nielsen's April report
http://www.mxmindia.com/2012/05/shoppers-at-retail-chains-buy-premium-items/

Red FM invites agencies to handle creative
Red FM has called for a creative pitch. Industry sources close to the development have confirmed the news to MxMIndia
http://www.mxmindia.com/2012/05/red-fm-invites-agencies-to-handle-creative-mandates/

Sanjay Thapar is new CEO of Bates India
Mr Thapar has now been entrusted with the ‘turnaround’ job at the ailing WPP agency that has seen some high profile movements in the last few months
http://www.mxmindia.com/2012/05/sanjay-thapar-takes-over-as-the-new-ceo-of-bates-india/

Satyamev Jayate has started the debate again: Meena Sharma
Meena Sharma, bureau chief with Sahara Samay, talks about how the show could bring about a change on social issues
http://www.mxmindia.com/2012/05/satyamev-jayate-has-started-the-debate-again-meena-sharma/

Manish Bharil joins Madison Media as GM
He will lead the Britannia account in Madison Media Omega based in Bangalore
http://www.mxmindia.com/2012/05/manish-bharil-joins-madison-media-as-gm/

53 Days to D-Day | Govt addresses industry concerns over digitization
The necessary provisions have been incorporated in the Cable Television Networks (Amendment) Rules, 2012 to take care of these concerns
http://www.mxmindia.com/2012/05/govt-addresses-industry-concerns-over-digitisation/

Nearly 10 lakh STBs ready for Kolkata
Of the total requirement of about 35 lakhs STBs, over 5 lakhs STBs have already been installed, about 4 lakhs STBs are available in the stock which are being installed and the orders have already been issued for the balance requirements of STBs
http://www.mxmindia.com/2012/05/nearly-10-lakh-stbs-ready-for-kolkata/

Cornelia Kunze is Vice Chair, Edelman APAC
Ms Kunze will have a particular remit to help develop the consumer and brand planning offer
http://www.mxmindia.com/2012/05/edelman-appoints-cornelia-kunze-vice-chairman-edelman-asiapacific/

Vogue announces first fashion fund with FDCI
The Vogue Fashion Fund is a global initiative that will put the spotlight on the country’s next generation of outstanding design talent
http://www.mxmindia.com/2012/05/vogue-announces-first-fashion-fund-with-fdci/

New Samsung home appliance TVC brings in "ek fresh soch"
Brand ambassador Priyanka Chopra exemplifies her role as a catalyst of change
http://www.mxmindia.com/2012/05/new-samsung-home-appliance-tvc-brings-in-ek-fresh-soch/

The Anchor: Sudarshan Banerjee on 5 things an agency must always do (according to the client)
It's the client's brand. That is the brand's identity. The client isn't paying for your creative aesthetics or for your smart headlines, says Sudarshan Banerjee
http://www.mxmindia.com/2012/05/the-anchor-sudarshan-banerjee-on-5-things-an-agency-must-always-do-according-to-the-client/

Anil Thakraney: Bring Rajani back!
The biggest challenge would be to find a girl who can match Priya Tendulkar’s pleasing persona and chutzpah. But it can be done
http://www.mxmindia.com/2012/05/anil-thakraney-bring-rajani-back/