Tuesday 22 May 2012

Stories on 22nd May

The not-so-chhota success of Chhota Bheem
The much-loved character has leapfrogged from being a mega-hit on Pogo to merchandising and the big screen
http://www.mxmindia.com/2012/05/the-not-so-chhota-success-of-chhota-bheem/

FMCGs like HUL, Dabur, Godrej, Marico on consumption-driven growth
A study of the aggregate financial performance of the leading 10 FMCG companies over the past eight quarters shows that the industry has grown at an average 16-21 per cent in the past two years
http://www.mxmindia.com/2012/05/fmcg-companies-like-hul-dabur-godrej-marico-continue-to-achieve-consumption-driven-growth/

GroupM selects Buddy Media as preferred social ad partner globally
WPP media investment management arm will roll out Buddy Media’s BuyBuddy social ad software to all agencies
http://www.mxmindia.com/2012/05/groupm-selects-buddy-media-as-preferred-social-ad-partner-globally/

Arijit Ray joins Dentsu Communications as CEO
Continuing with the series of senior-level appointments, the Dentsu India Group announced the appointment of Arijit Ray as Chief Executive Officer, Dentsu Communications
http://www.mxmindia.com/2012/05/arijit-ray-joins-dentsu-communications-as-ceo/

Happy gets Siddhartha Roy as COO
Mr Roy or Sid, as he is fondly known, will be responsible for Happy’s operations across branches
http://www.mxmindia.com/2012/05/happy-gets-siddhartha-roy-as-coo/

Disney wows kids with contest, launches new shows for summer
Record response for Disney Channel's Jet Set Go campaign where 30 kids and families will fly to the Hong Kong Disneyland
http://www.mxmindia.com/2012/05/disney-wows-kids-in-summer-with-jet-set-go/

HP, others to parner junior NBA/WNBA school-based programme in India
Will reach approximately 10,000 students and 800 coaches across five cities
http://www.mxmindia.com/2012/05/hp-others-to-parner-junior-nbawnba-school-based-programme-in-india/

BIG Magic to be available on Reliance Digital TV
Reliance Digital TV is the first DTH operator to offer BIG Magic to the viewers
http://www.mxmindia.com/2012/05/big-magic-to-be-available-on-reliance-digital-tv/

NDTV celebrated May 20 as 'India's Recycling Day'
Over Rs8.89 crore funds were raised as part of the Green Campaign
http://www.mxmindia.com/2012/05/ndtv-celebrated-may-20-as-indias-recycling-day/

Suryan FM & Red FM sponsor radio forum
During the CEO Roundtable Session B Surendar - Senior V P & National Sales head, Red FM, will be sharing his views on the coming years of radio industry in India
http://www.mxmindia.com/2012/05/suryan-fm-red-fm-sponsor-radio-forum/

The Anchor: 6 things that ail the PR industry
PR is not a quick fix and helps achieve goodwill - which cannot be earned overnight and has to be nurtured and sustained through long-term PR activity for the company or brand says Toral Sanghavi
http://www.mxmindia.com/2012/05/the-anchor-6-things-that-ail-the-pr-industry/

Debrief: Ashok Leyland: Terrible casting!
If the Ashok Leyland guys had to use Dhoni, the least they should have done was to make the man play a credible role in the script
http://www.mxmindia.com/2012/05/debrief-ashok-leyland-terrible-casting/

Mediaah! Is media really a 'sunrise' sector?
Aditya Birla group chairman Kumar Mangalam Birla says the media is a sunrise sector from an investment point of view? Is it really?
http://www.mxmindia.com/2012/05/mediaah-is-media-really-a-sunrise-sector/