Tuesday 8 May 2012

Stories on 8th May

Hindi Hinterland: Happenin' & How!
The states of UP, MP, Bihar & Jharkhand are the new growth centres, notes a special volume presented by Big Magic and produced by MxMIndia
http://www.mxmindia.com/2012/05/hindi-hinterland-happenin-how/

Hindustan Unilever to study how we shop
The centre at Hindustan Unilever's headquarter at Andheri will be used by several group companies in developing and emerging markets to understand how people shop
http://www.mxmindia.com/2012/05/hindustan-unilever-to-study-how-we-shop/

Satyamev Jayate reports gr8 Chrome numbers
Aamir Khan's Satyamev Jayate has reported  "unprecedented" launch episode numbers, reports Chrome Data Analytics and Media
http://www.mxmindia.com/2012/05/satyamev-jayate-reports-gr8-chrome-numbers/

54 Days to D-Day | Industry voices concerns on sunset date (Video)
MxMIndia caught up with various stakeholders of broadcast and cable industry to get their responses on the recently issued TRAI tariff order and to understand their respective concerns in the run up to digitization of cable television
http://www.mxmindia.com/2012/05/54-days-to-d-day-industry-worries-on-sunset-date-video/

RAMcheck: Besides Mumbai, no change in #1s
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/05/ramcheck-besides-mumbai-no-change-in-1-rankings/

Today's ad industry is all about business: Sanyal
Published by Fingerprint, Life In A Rectangle is a candid memoir where adman Sujit Sanyal narrates some revealing, some intriguing and other whacky stories about the advertising world from his Clarion days
http://www.mxmindia.com/2012/05/todays-ad-industry-is-all-about-business-sanyal/

Moneycontrol unveils online investor event
The day-long event will include a host of investment experts who will answer queries from investors all over India
http://www.mxmindia.com/2012/05/moneycontrol-unveils-online-investor-event/

The Anchor: Naresh Gupta lists 10 reasons why one should go independent
The buck truly stops at you. There are no approvals to be sought; there are no conflicting egos to be settled, says Naresh Gupta
http://www.mxmindia.com/2012/05/the-anchor-naresh-gupta-lists-10-reasons-why-one-should-go-independent/

Debrief: Limca: Freshness badhao, not pyaas!
I think makers of Limca have blundered big-time on this one. For one, Bebo is over-used in advertising. Waste of money. Cricket has been flogged to death, so that's a waste of time
http://www.mxmindia.com/2012/05/debrief-limca-freshness-badhao-not-pyaas/

[MJR] The Modi merry-go-round continues
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-the-modi-merry-go-round-continues/

India will be key growth engine market: Clive Armitage
Clive Armitage, Co-founder & CEO of Bite Communications highlights a few markets that would help bring growth to the agency and maps out new avenues that would put the agency on a higher pedestal in the months to come
http://www.mxmindia.com/2012/05/india-will-be-key-growth-engine-market-clive-armitage/