Understanding young minds with 'Generation Einstein'
The India edition was released with much fanfare by Bindass with co-author Jeroen Boschma in attendance
http://www.mxmindia.com/2012/05/understanding-young-minds-with-generation-einstein/
It's not about co-creation, but increation: Boschma
Jeroen Boschma speaks on the emergence of the youth of today, why brands and marketers should be wary of this TG, and what are the learnings that could be picked up from this book by those interested in catering to the highly volatile TG
http://www.mxmindia.com/2012/05/its-not-about-co-creation-but-increation-jeroen-boschma/
TRAI curtails ads to 12 mins per clock-hour, no part-screen ads allowed
The TRAI has issued a regulation that restricts ad duration to 12 minutes per clock hour with no allowance for carry over. Also, ads can henceforth be only full-screen
http://www.mxmindia.com/2012/05/trai-curtails-ads-to-12-mins-per-clock-hour-no-part-screen-ads-allowed/
MEC turns 10!
Leading WPP network (and Group M) agency MEC completes a decade of existence
http://www.mxmindia.com/2012/05/mec-turns-10/
Sharon Aneja & Gautham Pingali join SMG Digi
Sharon Aneja has been appointed as Director, Earned Innovation & Business Head West and Gautham Pingali as Director, Digital Improvisation
http://www.mxmindia.com/2012/05/smg-digital-appoints-sharon-aneja-gautham-pingali/
Address consumer complaints within 8 hrs: TRAI
The Telecom Regulatory Authority of India has issued regulations of the quality of service and consumer complaint redressal mechanism for digital addressable cable television
http://www.mxmindia.com/2012/05/consumer-complaints-to-be-addressed-within-8-hrs-trai/
Govt says RIL has no shareholding in media firms as of March 31
The Minister of Stare of Corporate Affairs responded to a question in the Rajya Sabha saying that RIL has no direct holding in media companies as of March 31, 2011
http://www.mxmindia.com/2012/05/govt-says-ril-has-no-shareholding-in-media-firms-as-of-march-31/
UPA tenure sees surge in attempts on media curbs
A private member's bill, subsequently disowned by the ruling Congress, sought to empower the government to ban coverage of any event that may pose a threat to national security
http://www.mxmindia.com/2012/05/upa-tenure-sees-surge-in-attempts-on-media-curbs/
DNA scores high in Brand Trust report
The Brand Trust Report 2012 has ranked DNA as India’s second most informative newspaper, India’s second most read newspaper and third most trusted newspaper brand
http://www.mxmindia.com/2012/05/brand-trust-report-dna/
The Anchor: 5 reasons why astrology business is reasonably recession proof
When the chips are down, look at the stars. Hemang Arunbhai Pandit, founder-MD of Ganeshaspeaks.com, tells us why the astrological forecasting media is "reasonably" recession-proof
http://www.mxmindia.com/2012/05/the-anchor-5-reasons-why-astrology-business-is-reasonably-recession-proof/
Debrief | Engaging stories from Airtel
It works. Songs often have stories behind them, and the singers recounting these tales makes the ads quite engaging
http://www.mxmindia.com/2012/05/debrief-engaging-stories-from-airtel/
[MJR] TV leads to early onset of maddening rage
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-leads-to-early-onset-of-maddening-rage/
