Ten years on, is radio still an insignificant medium for advertisers? (Text & Video)
The key takeaway from India Radio Forum 2012 was that radio still needs evangelizing and find newer ways to offer better returns on investment
http://www.mxmindia.com/2012/05/ten-years-on-is-radio-still-an-insignificant-medium-for-advertisers-text-video/
Mirchi maxes IRF awards, Red FM is best station
Although the turnout at the India Radio Forum 2012 was dismal, the awards in the evening saw some fanfare with Radio Mirchi bagging the maximum number of metals
http://www.mxmindia.com/2012/05/irf-awards-radio-mirchi-red-fm/
Zee awards Leo Burnett creative mandate for Khana Khazana & upcoming channel
Zee has awarded Leo Burnett with the creative mandates for Khana Khazana and an upcoming channel
http://www.mxmindia.com/2012/05/zee-awards-leo-burnett-creative-mandate-for-khana-khazana-upcoming-channel/
CNN & BBC top international news channel viewership: PAX study
The survey reveals that no international English news channel reaches more Indian viewers than CNN International and that BBC World News is the most watched international news channel for mid-level income earners, women, tech enthusiasts and those under the age of 30
http://www.mxmindia.com/2012/05/cnn-bbc-top-international-news-channel-viewership-pax-study/
Airtel & Hungama announce mobile music premiere of Gangs of Wasseypur
The soundtrack becomes the first inIndiato premiere on the mobile platform before the album’s physical music release – thus tapping into the fast expanding base of mobile music listeners
http://www.mxmindia.com/2012/05/airtel-hungama-announce-mobile-music-premiere-of-gangs-of-wasseypur/
DMAi announces co-chairs for convention
The global convention by DMAi will be the first ever conclave that will feature global learning in strategic marketing with special focus on direct marketing
http://www.mxmindia.com/2012/05/dmai-announces-co-chairs-for-convention/
Hippo's 'Indian Food League' for cricket fans
The campaign is conceptualised and implemented by Creative land Asia
http://www.mxmindia.com/2012/05/hippos-indian-food-league-for-cricket-fans/
PRCAI elects new mancom
The elected members are Sharif D Rangnekar, CEO & Director, Integral PR, for the post of President; Nikhil Dey, President, Public Relations, Genesis Burson Marsteller, as Vice President and Shivraj Parshad, Principal, The PRactice, as Secretary
http://www.mxmindia.com/2012/05/prcai-elects-new-mancom/
Times Internet partners AIR for live IPL commentary
Fans can now listen to the live, running commentary of the last three matches including the final IPL matches on AIR
http://www.mxmindia.com/2012/05/times-internet-partners-air-for-live-ipl-commentary/
Airtel DTH launches iEnglish
Customers can now learn to speak fluent English within the comfort of their homes
http://www.mxmindia.com/2012/05/airtel-dth-launches-ienglish/
The Anchor: Manish Bhatt on 5 myths people have about an independent agency
If size would have always been proportional to the potential of things, then microprocessor chips would have never got invented, says Manish Bhatt
http://www.mxmindia.com/2012/05/the-anchor-manish-bhatt-on-5-myths-people-have-about-an-independent-agency/
Anil Thakraney: Bad times looming for editors/content heads
”Consider this: If Mukeshbhai gets caught in a scandal, will Rajdeep Sardesai even think of going after the big man? You know the answer,” writes Anil Thakraney
http://www.mxmindia.com/2012/05/anil-thakraney-bad-times-looming-for-editorscontent-heads/
Mediaah!: Will cross-media restrictions force Star, Zee & Sun to exit distribution?
The government has reportedly asked TRAI to review issues dealing with cross-media ownership. The question is if and when implemented, there could be a significant change in dynamics in media ownership.
http://www.mxmindia.com/2012/05/mediaah-will-cross-media-restrictions-force-star-zee-sun-to-exit-distribution/
The key takeaway from India Radio Forum 2012 was that radio still needs evangelizing and find newer ways to offer better returns on investment
http://www.mxmindia.com/2012/05/ten-years-on-is-radio-still-an-insignificant-medium-for-advertisers-text-video/
Mirchi maxes IRF awards, Red FM is best station
Although the turnout at the India Radio Forum 2012 was dismal, the awards in the evening saw some fanfare with Radio Mirchi bagging the maximum number of metals
http://www.mxmindia.com/2012/05/irf-awards-radio-mirchi-red-fm/
Zee awards Leo Burnett creative mandate for Khana Khazana & upcoming channel
Zee has awarded Leo Burnett with the creative mandates for Khana Khazana and an upcoming channel
http://www.mxmindia.com/2012/05/zee-awards-leo-burnett-creative-mandate-for-khana-khazana-upcoming-channel/
CNN & BBC top international news channel viewership: PAX study
The survey reveals that no international English news channel reaches more Indian viewers than CNN International and that BBC World News is the most watched international news channel for mid-level income earners, women, tech enthusiasts and those under the age of 30
http://www.mxmindia.com/2012/05/cnn-bbc-top-international-news-channel-viewership-pax-study/
Airtel & Hungama announce mobile music premiere of Gangs of Wasseypur
The soundtrack becomes the first inIndiato premiere on the mobile platform before the album’s physical music release – thus tapping into the fast expanding base of mobile music listeners
http://www.mxmindia.com/2012/05/airtel-hungama-announce-mobile-music-premiere-of-gangs-of-wasseypur/
DMAi announces co-chairs for convention
The global convention by DMAi will be the first ever conclave that will feature global learning in strategic marketing with special focus on direct marketing
http://www.mxmindia.com/2012/05/dmai-announces-co-chairs-for-convention/
Hippo's 'Indian Food League' for cricket fans
The campaign is conceptualised and implemented by Creative land Asia
http://www.mxmindia.com/2012/05/hippos-indian-food-league-for-cricket-fans/
PRCAI elects new mancom
The elected members are Sharif D Rangnekar, CEO & Director, Integral PR, for the post of President; Nikhil Dey, President, Public Relations, Genesis Burson Marsteller, as Vice President and Shivraj Parshad, Principal, The PRactice, as Secretary
http://www.mxmindia.com/2012/05/prcai-elects-new-mancom/
Times Internet partners AIR for live IPL commentary
Fans can now listen to the live, running commentary of the last three matches including the final IPL matches on AIR
http://www.mxmindia.com/2012/05/times-internet-partners-air-for-live-ipl-commentary/
Airtel DTH launches iEnglish
Customers can now learn to speak fluent English within the comfort of their homes
http://www.mxmindia.com/2012/05/airtel-dth-launches-ienglish/
The Anchor: Manish Bhatt on 5 myths people have about an independent agency
If size would have always been proportional to the potential of things, then microprocessor chips would have never got invented, says Manish Bhatt
http://www.mxmindia.com/2012/05/the-anchor-manish-bhatt-on-5-myths-people-have-about-an-independent-agency/
Anil Thakraney: Bad times looming for editors/content heads
”Consider this: If Mukeshbhai gets caught in a scandal, will Rajdeep Sardesai even think of going after the big man? You know the answer,” writes Anil Thakraney
http://www.mxmindia.com/2012/05/anil-thakraney-bad-times-looming-for-editorscontent-heads/
Mediaah!: Will cross-media restrictions force Star, Zee & Sun to exit distribution?
The government has reportedly asked TRAI to review issues dealing with cross-media ownership. The question is if and when implemented, there could be a significant change in dynamics in media ownership.
http://www.mxmindia.com/2012/05/mediaah-will-cross-media-restrictions-force-star-zee-sun-to-exit-distribution/
